Академический Документы
Профессиональный Документы
Культура Документы
The Basics...
The difficulty is not to affect your reader, but to affect him precisely as you wish. -Robert Louis Stevenson
Explain or justify actions Convey Information Influence readers Deliver good or bad news Request action
Stated at or near the very beginning. Rest of the document fleshes out the details. Stick to one topic per document.
Start-Up Strategies...
Begin with whats familiar, and end with whats new Limit the number of subjects in each paragraph Make the Audience the subject of key sentences Include an Issue, a Point and a Discussion Alternatively, begin with a general statement
Use headings and subheadings Break up long blocks of text Let graphics tell part of the story Dont get carried away by design elements
Getting it Right...
Getting it Right...
Check the Beginning Look for compelling logic in the middle Give it a tight wrap-up
Getting it Right...
Getting it Right...
Getting it Right...
Getting it Right...
Economy of words Use jargon and technical language with caution Sentence Structure and Length
Getting it Right...
Getting it Right...
Written Communication
Are