Interactive Media Plan for

Presented by:

Our Understanding
Mirage is the flagship brand owned by Malwa Mirage Impex Pvt. Ltd, a dynamic business house that has evolved over three decades Mirage has grown from being one of the largest importers of ceramic wall tiles in India to being an iconic symbol of artistry and creativity in ceramic tiles manufacturing and flooring solutions in India Mirage have 6 concept categories of design styles for tiles Mirage designs tiles with superior advanced technology which exactly matches to the contemporary natural marble. They are available in various colours and comes with an array of design options

ve ti ec sp 1 er 1 P

Highlighting Product offerings from Mirage Designer Tiles

Extending client base End Customers, Interior Decorators & Architects

Outshine brand Mirage Designer Tile among other competitors

Familiarizing brand Mirage Designer Tile

 Consumers ( Middle Income Group Population), Interior designers (B2C) SEC A and B Consumer driven by cost vis--vis quality and style Tier I , II and III cities

Target Audience

Target Cities

PR Objective

Creating Awareness Creating the brand MIRAGE through Brand & Image building To showcase the latest designs To highlight their past and current achievements in conjunction with their future goals Corporate Profiling Showcasing the latest designs, concepts and creations on a constant basis

PR Strategy
Initiating innovative media pegs at regular intervals Product Profiling / New Highlights Store Profiling Mirage Expansion Plans / Mergers

Media One-on-One interactions Tools

Media Relationship Building Press Release Roll out Authored Articles Product Launches Feature stories

 Disseminating product pictures and details to: Mainlines Magazines (Interiors and Lifestyle) Vernaculars Websites

Product Profiling

Communicating with key journalists for product stories / interior articles

Targeting New Launch columns of key publications Initiate offerings from Mirage for Photo

Media Pegs
New and exciting concepts by Mirage Redefining luxury-The Most Simplest Way Visually enhance the look of your home Mirage Designer Tiles An Aesthetically Inclined Collection Innovative Designs - Mirage Designer Tiles

Lighten up your house with Mirage designer tiles

Brand Profiling MIRAGE

Advisory will highlight the existence of Mirage in the market and the future plans Will talk about the size and capacity of Mirage A celebrated name for Design & Quality Outshining industry competitors with innovative marketing strategy

Corporate Image Building

Positioning Mirage designer tiles as the stylish & the most elegant product Profiling the company spokesperson Highlighting the excellence behind the Brand & the extensive research that has gone into creating the brand Emphasizing the state-of-art manufacturing

Media Annexure

Mainlines / Financials The Times of India Times Property Mumbai Mirror Per Square Midday Hot Property The Asian Age Hindustan Times, HT Estates, HT Horizon DNA / DNA Money/ DNA Property The Hindu Business Line The Financial Chronicle Build Mint / Mint Lounge The Free Press Journal

Select Vernaculars

Maharashtra times Satellite Channels Loksatta Lokmat Sakaal CNBC Awaaz Prahaar Zee Business Pudhuri NDTV Profit Navbharat Times IBN 7 Navbharat Bloomberg UTV Times Now TV 9 Sahara Samay Zee 24 Taas IBN Lokmat Saam Marathi

SCOPE OF WORK
Preparation of all the communication material like press release, product profile etc. Regular industry monitoring Media support to any event organized or promoted by Mirage Designer Tiles Co-coordinating one-to-one interactions with the media Regularly updating the media of any new happenings or services

INVESTMENTS
The proposed investments for the entire PR Campaign would be: A monthly retainer fee of Rs. 60,000 plus Taxes An additional service charge of 10.30% would be applicable on all payments made The retainer fee does not include third party costs like designing & printing, photographs, professional fee of celebrities, outstation travel & outstation calls (other than the ICPAR offices) Costs for events (if any) would be based on actuals

The Retainer Fee Includes

Consultation Fees Conceptualization / Ideation Press Release drafting Profile Drafting Press Release dissemination Media rounds Media Coverage Compilation

THE RETAINER FEE INCLUDES

Media co-ordination (1-2-1 interviews) Media Follow-ups Media Consultants Traveling costs (Local media rounds) Media coverage docket presentation Communication Costs - Telephone / Fax / Postage

appreciate your time