SUBMITTED TO:

PROF. SANDEEP TRADA, TIMS,

TOLANI INSTITUTE OF MANAGEMENT STUDIES

Introduction:
The company made a shooting start in the year 1993. Its history is related to innovation and adventure of

risks and bold decisions made. The company is mainly engaged in the business of refining vegetable oil including seed procurement, processing, solvent extraction and marketing of edible oil. The present operation of the company broadly categorized under three heads. Trading Manufacturing Marketing
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The motto of GRSL is, Work until you achieve God

Torch Bearers of GOKUL GROUP

Shri Balvant Sinh Rajput Chairman

Shri Kanubhai Thakkar Managing director

GRSL has a well established distribution network spread across 19 states, comprising 18 C&F agents, and their 802 distributors, 3 depots, 15 brokers 295 resellers, distributing its products through a total of 1,133 bulk points of presence.
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 Corporate office: Ahmedabad International trade: Mumbai Business type: Exporter , Manufacturer , Importer ,

Supplier. Export : 35% (Sales) Import : 80% (Crude Oils) Export Markets: Europe, USA, Far East countries Import Markets: South America, Malaysia and Indonesia. Its an ISO 9001:2000 certified company

TOLANI INSTITUTE OF MANAGEMENT STUDIES

Manufacturing Capacity:
At Sidhpur refinery: Solvent plant Oil Crushing Packing Warehouse Seed storage
At Surat refinery : Refinery -1 Packaging

: 600 TPD : 600 TPD : 200 TPD : 1000 MT : 20000 MT

: 100 MT : 50 MT
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TOLANI INSTITUTE OF MANAGEMENT STUDIES

 At Gokul Refoils & Solvents Gandhidham

Refinery 800 TPD Vanaspati 200 TPD Solvent plant 1500 TPD Warehouse Storage 450 MT Gokul & Zaika are the two brand names under which

Soybean, Cottonseed Oil, Palm Oil, Groundnut Oil, Corn, Mustard, Sunflower & Vegetable are sold

TOLANI INSTITUTE OF MANAGEMENT STUDIES

Competitors:
Companies
Adani wilmar Ruchi soya Parekh food Bunge N K proteins Amrit Bansal

Brands:
Fortune Soyam Gemini Chambal Tirupati Ginni

Paras Industries
Cargill

Mahakosh
Nature fresh

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Core Processes:
New product development

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 Customer relations

For meeting customer requirements it follows: Selection of better quality raw materials Good laboratory practices Selection of qualified staff Training programme to improve the skills of employees Good Manufacturing Practices Strictly follows quality monitoring systems Customer feed back Finding solutions
Supplier relations

Order fulfillment
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Competitive priorities:
Cost Low cost operations
Quality Consistent & Top quality Time Delivery speed, On time delivery Flexibility Variety

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Competitive advantage:
Location
Favorable labor climate Proximity to markets Quality of life Proximity to suppliers Proximity to parent companys facilities Tax benefits

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 Power - Gujarat Gokul Power Ltd.

At Tadkeshwar, District- Surat 135 MW Lignite based

Technical knowhow & Operations from last 15 years

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 Quality Control Department:

Testing of oil at each stage

Continuous monitoring
Equipments for monitoring the quality

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Inventory management

Raw Materials
Crude palm oil(CPO) Malaysia & Indonesia Degummed soybean oil America & Brazil Cotton seed oil (CSO) Local suppliers Lead time for materials- 15 days/30 days for imports and

7 days for CSO

Minimum level of crude oil in tanks 500 tons. Raw materials taken from the port as per requirement
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 Refined Oil storage

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 Chemicals used:

Caustic soda Bleaching earth Phosphoric acid Citric acid

Lead time for chemicals 4 to 6 days

Continuous review system

Monthly targets fixed and production planned

accordingly. Outside Agency appointed to review oil stock

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STORAGE TANK

CRUDE PALM OIL

OTHERS

NEUTRALIZATION

BLEACHING

BLEACHING

DEODURIZATION

DEODURIZATION

FRACTANATION

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HYDROGENATION

REFINED OIL

DISPATCH

PACKING SECTION

TANKERS TRUCKS WAREHOUSE

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PRODUCTION PROCESS:
Crude Oil includes various impurities like Free Fatty Acids, Pigments, Phospholipids compound, etc.

CRUDE PALM OIL

COTTON SEED OIL DCSO

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Stage 1 : Neutralization
Saponification process : 70 80 degree Celsius Caustic Soda reacts to remove Free Fatty Acids Phosphoric Acid reacts to remove phosphorous lipids

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Outcome :
Neutral Oil
Sodium Soap

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Stage 2: Bleaching
Bleaching earth used 110 degree celcius 30 Minutes
BLEACHING EARTH

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 Pressure Leaf Filters

Spent Bleaching Earth remains in the storage tank. Disposal of SBE a matter of concern Oil being extracted from SBE used in chemical

industries.

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Stage 3: Deodorization
Final Stage and the most complicated stage Temperature starts from 260 degree Celsius which gradually comes down to 40 50 degree Celsius in six stages. Distilled fatty acid is produced as a by-product

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Fractionation :
Palm Oil is passed through chilling pipe coils Then oil passes through the filter press and pure liquid

of Palm Olene is obtained and Palm Sterene Cake is retained in filter press.

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Hydrogenation:
Molecular structure of fat is altered so that fat

becomes hardened so that hydrogenated fat do not turn rancid.

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Ready to Cook

Refined Oil
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Double Refined Oil

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 Final Dispatch :

Loose oil in tankers Packed oil in tins , pouches & plastic bottles.

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Learning outcomes:
Type of process CONTINUOUS PROCESS
Type of product STANDARDIZED Production strategy MAKE TO STOCK Inventory review CONTINUOUS Demand forecasting EVEN DEMAND PUSH MODEL for production Machinery used SPECIALIZED MACHINERY Resources are organized around process

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 E R P system used: Corporate MUNIM now SAP

Dependent demand of chemicals

BOM is prepared Master Production Schedule is prepared

Crude oil procured in Bulk Lots

Chemicals purchased in E.O.Q Bottleneck Identification DEODOURIZATION

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