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Situation
August 9, 2010 Flight attendant Steven Slater arrived at John F. Kennedy Airport on Flight 1052 from Pittsburgh Altercation with a passenger involving overhead luggage Used intercom to exclaim obscenities Exited via emergency slide, 2 beers in hand
JetBlue
Founded in February, 2000 by David Neeleman John F. Kennedy Airport, New York
JetBlue
13,000 employees 64 destinations, 22 states, 11 Countries Official airline of Boston College Athletics, New York Jets, Los Angeles Angels, Boston Red Sox
Opportunity
Employee relations Connecting with employees
JetBlues Reaction
8/9/2010- Holding statement released 8/11/2010- Company blog post 8/13/2010- Internal memo sent to all employees $100 vouchers to every passenger on Flight 1052
Audiences
Primary Employees
Audiences
Secondary Passengers
Media
Impact Objectives
Increase employee knowledge of the situation by 50% within five days of the incident. Increase employee awareness of the companys stance on safety and dedication to employees well-being by 50% within two weeks of the incident. Increase employee positive experience and loyalty with the company by 25% by the end of 2010.
Output Objectives
Send out 13,000 internal memos to every employee Personally communicate with 9,750 (75%) of JetBlue employees Make personal appearances on all three major morning television shows (ABC, NBC, CBS)
Press Release
Within hours
Internal and external All employees and media outlets
Internal memo
Within 24 hours
EVERY employee Situation, investigation, aftermath
Media appearances
Within 48 hours
Founder David Neeleman ABC, NBC, CBS, FOX
Situation, investigation,
Employee Meeting
Within 1 week
Different times and different hubs Founder David Neeleman or President
David Barger
Employee Meeting
Open Door Policy
Dedication to safety and
Communication
Controlled
Social Media
Internal Memo Employee Meeting
Communication
Uncontrolled
Press releases
Media appearances
Evaluation
Number of memos sent Attendance at employee meeting Surveys
Questions ?