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The term export is derived from the conceptual

meaning as to ship the goods and services out of the port of a country.

The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an


International Trade, "exports" refers to selling goods and services produced in home country to other markets.

Any good or commodity, transported from one country to another country in a legitimate fashion, typically for use in trade.

Export goods or services are provided to foreign consumers by domestic producers.

SCOPE Increase in the volume of foreign trade. It is the increase in the value or volume of trade over

the years. In 1950-51 the total value of our foreign

trade (including imports and exports) was only Rs.1251 crore. This has increased to $225.4 billion.

Increase in Manufactured items The export of unconventional goods such as chemicals, machinery, transport equipments etc., is on the


Broad based expansion The diverse development of our economy has paved the way for the export of new goods and services. Before independence only 50 items found place in our export list. Now more than 3000 items have been included in the export list. Eg. Engineering goods, iron and steel, iron ore, chemicals etc.


India has emerged as one of the important service

exporters in recent years. For India, services account for 53% of GDP and 35% of total exports. Eg. IT, ITenabled services and BPO, KPO etc.

Intra-Industry Trade It refers to the trade between the countries in the products of the same industry. For example, a country

simultaneously exports and imports steel, exports and

imports motor cars, etc.

FUNCTIONS Identifying the new market Identifying the trends in the international market Experiencing the international market Foreign Direct Investment

Balance of payment

ROLE OF EXPORT IN ECONOMIC DEVELOPMENT Increasing specialization and the spillover effects of the export sectors growth

Greater capacity utilization

Utilization of modern technology leads to greater


Increasing effects of economies of scale, industrialization and import of capital goods.

Benchmark of a countrys sustained growth in the year

1999 $33.20 US Dollars Billion and in the 2010 $

225.4 US Dollars Billion.

Enhanced core-competencies and capabilities of business- agricultural products, cereals, fruits and vegetables, processed foods, marine products, gem and

jewellery, engineering goods, software, IT and IT

enabled services, consultancy, financial services,

tourism etc.

PLANNING FOR EXPORT emergence for planning for export is there now a


day, because of the trends.

Globalization enhanced the scope of business to face the world as a market place.

Pace of technological development and R&D centers

Internet and telecom technology advances Knowledgeable market- competitors and customers Demand for human resources or human capital without

national boundaries or borders

Service Industries are developing fast in all the international markets.

Design and execute effective and appropriate market


International Marketing is a Costly Process. It is not an extension of the domestic market

More than 50% of Indias exports are to developed

countries and they are planning towards a large

country like India- Hidden agendas to face future competition.

Identify new opportunities and increase trade on the one

hand, and on the other hand study the regulations and

new barriers with will come up in the various countries,

MARKET ANALYSIS Marketing Process International Marketing is, an effort to find a global customer whose needs can be satisfied by an exporter in a way better than the competitor, and coordinating the entire marketing activities consonance with the rules and regulations of both the countries

Needs of a global customer

In a way better than competitor

Coordinating Market Activities Follow the rules and regulations of both the exporting and importing country.

International Trade- steps Survey of the Market Decide on Market Product Configuration Draw up a Marketing Strategy and Plan Implement the Market Plan

Marketing Strategy/ Marketing Plan Product Pricing Delivery

Distribution Promotion Packaging


Product Planning for Export Markets

Need and Importance Research

Market Study

Designing Products for the Export Market Branding Packaging Labeling

Marking- details and destination of the product Advertising

Product Positioning in Overseas Markets The way how the product will be projected, Differentiated from other competitive products, Buyers perception

Product Servicing Product life Prospective use Guarantees Warranty

Product Life-Cycle Marketing Mix Product Price

Promotion Place

Agent Commission Agent Sole Distributor Sole Importer

Del Credere Agent Retail Agents