Scenario Planning: Strategic Management for the 21st Century

Deb Laughon, AACN Board of Directors NTI Orlando Florida May 2004

Objectives
Expand your understanding of the concept of strategic planning Articulate the process steps Identify tools to assist in the process Integrate the process into the picture of chapter success Take home action steps to get started

Definition: Strategic Planning

A systematic methodology to plan your future
Activities Programs Membership audience Operations Identify resources and how they will be used

Chapters.
How does strategic planning apply?

Are you searching for new Members?

Are your leaders the same group? Year after year..

Are you leading your chapter all by yourself?

Chapters Characteristics
What... Why... How... Where Who...

AACN . Vision
A healthcare system driven by the needs of patients in which critical care nurses make their optimal contribution.

AACN Mission
Building on decades of clinical excellence,
the American Association of Critical-Care Nurses provides and inspires leadership to establish work and care

environments that are respectful, healing and humane.

The key to AACN's success is through its members. Therefore, AACN is committed to providing the highest

quality resources to maximize nurses' contribution

to caring and improving the healthcare of critically ill patients and their families.

Chapters What is the connection?

Chapters provide opportunity for nurses to directly affect their profession. Active and enthusiastic recruiters of new nursing professionals Chapters plan and execute educational programs of interest to local nurses ( members and non members) Chapters sponsor community events Chapters participate in programs for other organizations Chapters are a link to others. Even those that arent members

Chapters & National...

Only 20% of national AACN members are chapter members

Chapters
Where do they need to be in 5 Years?

Challenges for the Future

What challenges are in the future? Can you envision what your chapter will look like? What should the partnership between local chapters and the national organization look like? Whats your wish list???

The Future
The future doesnt exist. Unless You make it!
The unavoidable, absolute fact is The future is becoming more unpredictableand yet we must act.

Tools
SWOT Analysis PDCA
Thorough review of strengths, Plan-Do-Check-Act weaknesses, opportunities and Improvement cycle threats.

Scenario Planning
Systematic exploration of future challengesbased on creative use of what you know.

Hoshin Kanri
Integrates insight and vision into every aspect of planning and operations not only today but everyday and at all levels of participation.

Core Components for all Tools

Environmental assessment Objectives Resources
People Dollars Time

Your Environment
Screams. those things that are so obvious
Aging workforce Generational differences Acuity of our patients Pace of our lives

Whispersthe soft images that may not be so clear...

New Approaches to Programs How to get new members How to share the work of chapters

Looking into your world?

Brainstorming
Trends Issues

Outreach to others
Patients/families Physicians Administration

Outreach to chapter members

Surveys Dialogue

Best practices
your CAT National Keep an ear to the ground whispers?

SWOT Analysis
Strengths- The things you are really good at Weaknesses- Problems or gaps Opportunities- When compared to others how can we be better? Threats- Serious challenges which could dissolve the organization or take away your key advantages.

Plan-Do-Check-Act
Plan- A plan of action is developed to address a problem Do- The plan is implemented Check- Information is collected to compare the actual results to the expected results Act- The results are analyzed and corrective actions are identified. The process then begins again.

Scenario Planning
Alternative descriptions or stories of how the future might unfold. Integrate current known information and the environmental status Encourage people to think outside the box Help you to see threats and opportunities and how they might impact your organization.

Hoshin Kanri
Measuring your organization holistically Setting core objectives for your organization Understanding/integrating the environmental situation Defining and understanding the processes that make up all that you do Providing resources to achieve objectives

Generation of Strategic Plan

Get key players together Complete a review of who you are (accomplishments/ challenges) Review goals/ objectives Complete an environmental assessment Select a tool/ method Get to work. Think carefully but O.K. to have some fun during this work Make a commitment to implement your plan/actions. Evaluate the outcomes.

Next Steps
Practice & Determination

Living the plan

Chapters into the future

Only You can lead the way.

Questions