BUSINESS PLAN ON multiplex cinemas

Name of the organization:PALAM MULTIPLEX Owners Vandana thakur and Jagjeet Singh
SUBMITTED TO:MR. Manoj choudhary Submitted by:Jagjeet Singh Vandana thakur MBA

EXECUTIVE SUMMARY
THE MULTIPLEX WILL BE OPERATING IN THE AREAS OF PALAMPUR. AS THERE IS NO AVILABILITY OF CINEMA HALLS IN THESE AREAS. ADVANTAGES OF ATTRACTIONS OF LARGE PUBLIC FOR THE HALLS. AS IT WILL PROVIDE ENTERTAINMENT TO THE PUBLIC.

WHAT IS MULTIPLEX?

Multiplex is a medium that offers a person composite entertainment comprising of a one stop destination to shop, entertain, and dine and watch a Varity of movies under a common roof. Multiplex are one of the means of lifestyle that offer to viewers the choice of watching a movie in a five star or three star environment.

GENERAL COMPANY DESCRIPTION

WHAT IS OUR BUSINESS: MULTIPLEX INCLUDING TWO THEATRES,HAVING FOOD AND BEVERAGE FACILITIES. OUR GOALS: TO PROVIDE ENTERTAINMENT TO THE PUBLIC OF PALAMPUR. TO PROVIDE RELIEF TO PEOPLE THROUGH THEIR DAILY LIFE.

LOCATION

PALAMPUR
NEAR TO BUS STAND PALAMPUR

OR
NEAR TO PARGATI MAIDAN

(THESE TWO LOCATIONS ARE SUITABLE FOR GRABING MAXIMUM CUSTOMER AND TO MEET THE PROBLEM OF PARKING)

MARKET SURVEY

PALAMPUR
VILLAGE = MORE THAN 50 SCHOOLS = MORE THAN TEN COLLEGES = FIVE UNIVERSITIES = TWO LOCAL INSTITUTES = MORE T HAN TEN

THESE ALL CONTAINS MORE THAN 100000 PEOPLES AND IN THIS A BIGGER AMOUNT OF STUDENTS (AT LEAST 5000 STUDENTS) WHO VISITS PALAMPUR DAILY

COST ANALYSIS:

FIXED COST(IN Rs)

LAND ON LEASE- 5 Lacks BUILDING- 50 Lacks INTERIORS- 10 Lacks. MACHINE-5 Lacks

TOTAL FIXED COST=RS 70 LACKS

SALES: HALL TICKET @ 40/SEAT = 8000 (200 SEATS) BALL CONI @ 80/ SEAT = 8000 (100 SEATS) FOOD & BEVERAGES = 10000 ESTIMATED INCOME FOR ONE WEEK= 1,94,000

FINANCIAL ASSISTANCE:

TAKE THE LOAN FROM THE FINANCIAL INSTITUTION

IDBI HDFC PNB SBI SBP

SWOT ANALYSIS

STRENGTHS:
An increase in disposable income in the hands of an ever expanding Indian middle class Favorable demographic changes Entertainment tax benefits for multiplex cinemas Increase in the number of high grade Hindi films. No competition

Cntd
WEAKNESS

Lack

of expertise Lack of resources Lack of distributors OPPORTUNITIES Changing trends There is no multiplex

Cntd
THREAT Piracy Technological changes Alternate sources of entertainment such as DTH, DVD can lead to lower sales.

CUSTOMERS:
OUR CUSTOMERS WILL BE INCLUDING: SCHOOL STUDENTS COLLEGE GOING STUDENTS HOUSEHOLDS EMPLOYEES

MARKETING MIX STRATEGY

ATTRACTING THE CUSTOMERS AROUND THE PALAMPUR FOR OUR MULTIPLEX. BUILD A HIGH LEVEL OF GOODWILL THROUGH CUSTOMER SATISFACTION AND BY PROVIDING THEM THE BEST ENTERTAINMENT.

ADVERTISMENT
USE OF LOCAL CABLE NETWORK LOCAL NEWS PAPERS HORRDINGS SPONSORSHIP OF THE EVENTS

The possible income generating channels in a Multiplex can include:

1.The box office collections 2.Food & beverage

EXIT PLAN:
IN CASE THE BUSINESS FAILS TO RUN SUCCESSFULLY ,THE WINDING UP WOULD BE DONE BY: SELLING OF THE MACHINES AND EQUIPMENTS CONVERT MY BUSSINESS INTO CONVENTIONAL HALL.

THANK YOU