8LS1 8AC1lCLS Cl lnuCnLSlA PAnulC8Al1S

1PL 8CLL Cl lnAC8Al1

Wl1P SLClAL 8LlL8LnCL 1C
1PL xv lnAC8Al1 2012
resenLed by
8APlM !A88A8
8angkok 19
Lh
CcLober 2011
1
An CvL8vlLW Cl
lnuCnLSlA PAnulC8Al1S
2
An CvL8vlLW Cl lnuCnLSlAn PAnulC8Al1S Su8SLC1C8S
nand|crafts
Subsectors
No of
SML's
Un|ts
No of
Labors
Lmp|oyed
Va|ues of
roducts
(kp000)
(2010)
Lxport
Va|ues
(USD)
(2010)
1 oLLery uecoraLlve
Ceramlcs
26396 38193 617008 33313813
2 !ewellery 29924 46330 1448816 23913443
3 reclous SLones 14101 39644 1171000 2874126
4 8askeLry 631993 1234491 4914804 14031037
3 Lmbroldery 19286 67284 480979 13391683
6 Chlldren 1oys 10109 41792 929694 13982171
7 Woods Carvlngs 64113 101116 1883701 77838167
8 8aLlks 38221 634130 2741689 43383800
9 1radlLlonal woven
LexLlles
126327 466660 2093808 1062889
Source ulrecLoraLe Ceneral for Small Medlum Scale lndusLrles MlnlsLry of lndusLry 2011
3
LxC81 uLS1lnA1lCn CCun18lLS lC8 lnuCnLSlAn PAnulC8Al1S
nand|crafts
Subsectors
Lxport Dest|nat|on Countr|es
1 oLLery uecoraLlve
Ceramlcs
AusLralla uSA Lhe neLherlands lLaly 8elglum
Spaln lrance uk !apan
2 !ewellery Pongkong Slngapore uSA uLA !apan Lu
3 reclous SLones uk Lhe neLherlands Sweden uSA !apan
Slngapore Pongkong
4 8askeLry uSA lLaly 8elglum lrance uk Cermany Lhe
neLherlands uLA nlgerla Mexlco Saudl Arabla
AusLralla Malaysla
Source ulrecLoraLe Ceneral for Small Medlum Scale lndusLrles MlnlsLry of lndusLry 2011
4
LxC81 uLS1lnA1lCn CCun18lLS lC8 lnuCnLSlAn PAnulC8Al1S
nand|crafts
Subsectors
Lxport Dest|nat|on Countr|es
3 Chlldren 1oys uSA Lu AusLralla 1alwan SouLh korea
Slngapore
6 Woods Carvlngs uSA Lhe neLherlands Sweden
7 8aLlks !apan lrance uLA Slngapore Malaysla uSA
lLaly Spaln Lhe neLherlands uk
8 1radlLlonal Woven
1exLlles
uSA Lhe neLherlands Sweden
Source ulrecLoraLe Ceneral for Small Medlum Scale lndusLrles MlnlsLry of lndusLry 2011
3
1PL MlnlS18? Cl lnuuS18?'S CLlC? ul8LC1lCn
lC8 uLvLLClnC SMLS' ln PAnulC8Al1S
1 SLrengLhenlng and expanslon of lndusLrlal clusLers for
SML's ln PandlcrafLs
2 SLrengLhenlng Lhe developmenL of SML's ln PandlcrafLs for Lhe
besL poLenLlal reglonal producLs based on Lhe 8eglon's lndusLrlal
core compeLences Lhrough
CvC (Cne vlllage Cne roducL) approach
3 8evlLallzaLlon and updaLlng Lhe equlpmenLs/machlnerles under
Lhe 1echnlcal Servlce unlLs LhaL provlde asslsLances Lo SML's ln
PandlcrafLs for Lhe purposes of lmprovlng Lhe quallLy and
compeLlLlveness of poLenLlal SML's ln PandlcrafLs wlLhln Lhe
producLlon cenLers
6
1PL MlnlS18? Cl lnuuS18?'S 8lC8l1lLS lC8
AC1lvl1lLS Cl uLvLLCMLn1 8CC8AM
ocused Commod|ty
1 SML's PandlcrafLs ln !ewellery reclous SLones
2 SML's PandlcrafLs ln oLLery uecoraLlve Ceramlcs
3 SML's PandlcrafLs ln CreaLlve roducLs (ArLlsanal CrafLs)
W Lmbroldery
W Wood Carvlngs
W 8askeLry
r|or|t|zed Deve|opment Act|v|t|es
1 lmprovlng Lhe CuallLy and roducL ueslgns
2 lmprovlng Lhe CompeLencles of Puman CaplLal
3 MarkeL Lxpanslon
4 lnsLlLuLlonal lmprovemenL enhancemenLs
7
An LxAMLL Cl lnuCnLSlAn
PAnulC8Al1S 8LS1 8AC1lCLS
8
An LxAMLL Cl 8LS1 8AC1lCL Cn lnuCnLSlAn PAnulC8Al1S
MLnuCnCkC8Al1 1ASlkMALA?A WLS1 !AvA lnuCnLSlA
WMendongkcrafL ls an SML's ln PandlcrafL locaLed ln 1aslkmalaya
WesL !ava esLabllshed ln 2000 by Pa[l Asep 8arnas
(WebslLe wwwmendongkcrafLcom)
Wnow lL has 13 lnhouse employees/workers plus 200 workers ln Lhe
SMLs who supplled halfflnlshed producLs
WSLarLed Lo parLlclpaLe ln !akarLa lnLernaLlonal PandlcrafLs 1rade lalr
(lnAC8Al1) as from 2001
9
An LxAMLL Cl 8LS1 8AC1lCL Cn lnuCnLSlAn PAnulC8Al1S
MLnuCnCkC8Al1 1ASlkMALA?A WLS1 !AvA lnuCnLSlA
WCbLalned flrsL lnLernaLlonal conLracLs as from 2003
WWas selecLed Lo supply 8ody Shop wlLh naLural flber packaglng from
2004 up Lo 2010 (MendongcrafLs conLracL was LermlnaLed by 2010
due Lo changes ln packaglng pollcles away from naLural
LradlLlonal/eLhnlc maLerlals Lo modern packaglng by L'Creal LhaL Look
over 8oJy 5bop ln a 632m deal ln March 2006)
WSupplled CraLe 8arrel (a 170+ sLore chaln of Amerlcan reLall
sLores speclallzlng ln houseware furnlLure (lndoor and ouL) and
home accessorles as from 20003)
10
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S
11
ALLracLlve
ueslgns
unlque
Local
MaLerlals
,Jo
8omboo
A ool of
1radlLlonally
Skllled
CrafLpersons
roducLlon rocesses
ALLracLlve
Plgh CuallLy
PandlcrafLs
CreaLlve
lnnovaLlve
8uslness
erson
1horough
CuallLy
SysLems
LfflclenL
LffecLlve
Lconomlc
roducLlon
Lco
frlendly
producLlon
vlrLual
LxhlblLlon
(WebslLe)
naLlonal
1rade lalrs
(lnAC8Al1)
lnLer
naLlonal
1rade lalrs
LxporL
MarkeLs
uomesLlc
MarkeLs
leedbacks/
lnformaLlon
leedbacks/
lnformaLlon
12
A Lype of grass (llmbrlsLylls globulosa) growlng ln swampy/marshy
envlronmenL whose sLems can be used for maklng maLs 1he grass my
grow up Lo 100 cenLlmeLers ln lengLh 1hls planL has long naLural flbers
sulLable for belng woven and plalLed Lo make a greaL varleLy of
baskeLry producLs and woven maLs
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S unlque Local 8aw MaLerlals
13
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S ALLracLlve ueslgns
Lceng 8ound
Mlrror
Lceng Zebra
Wlndow Mlrror
andanus ulamond
Square Mlrror
8amboo 8ound
8askeL
Mendong
8askeL
Mendong
Magazlne 8askeL
14
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S ALLracLlve ueslgns
Sources of deslgns
WlnsplraLlon from LradlLlonal moLlfs and deslgns ouL of rlch
lndoneslan culLural herlLages (30 of producLs)
WAnalysls of deslgn Lrends as lnformed by Lhe buyers ln Lhe
exporLlng markeLs
W As per buyers' requlremenLs (30)
noLe
MendongkcrafL was selecLed Lo be granLed Lechnlcal
asslsLance from !L18C fro Lwo years (2010201) 1ln Lhe
form of Lralnlng ln deslgn meLhodology by deslgn experLs
13
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S
LfflclenL LffecLlve Lconomlcal roducLlon SysLem
ueveloped a sLandardlzed meLhod for each
phase of maklng Lhe producL wasLes are
mlnlmlzed
Always looklng for beLLer ways of dolng Lhlngs
(keeplng records on dally achlevemenLs)
usable wasLes are recycled
16
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S CreaLlvlLy lnnovaLlveness
ueveloped new ways for processlng raw
maLerlals Lhrough bolllng aL cerLaln
LemperaLure level based on Lechnlcal
observaLlon and LesLlng
lor drylng bolled raw maLerlals Lhe SML applles
conLrolled smoklng" wlLhouL damaglng Lhe
quallLy of lnLermedlaLe producLs
17
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S Lcolrlendly roducLlon
8aw maLerlals are all naLural flbers (ecofrlendly)
Maxlmlzlng Lhe use of naLural colorlng maLerlals
(from frulLs leaves barks of planLs eLc)
aper ls used Lo replace plasLlcs as wrapplng
maLerlals for LransporLaLlon
Avoldlng uslng Loluenebased chemlcals" as glues
replaclng lL wlLh ecofrlendly whlLe glue"
key maLerlals are LesLed for Lhelr respecLlve eco
frlendllness (aL buyers' requesL)
18
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S 1horough CuallLy ConLrol
LsLabllshed a CuallLy ConLrol Croups/1eams
Applylng sLaLlsLlcal quallLy conLrol
Pavlng aLLendlng a Lralnlng course on lSC 9001 2008
CuallLy ManagemenL SysLem aL Lhe 8andung 1exLlle
8esearch and uevelopmenL CenLer
now ln Lhe process of applylng for
obLalnlng Lhe cerLlflcaLlon
19
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S
Maxlmlzlng Lhe ool of 1radlLlonally Skllled CrafLpersons
1aslkmalaya ls an area LhaL ls famous for a greaL varleLy of
LradlLlonal maLs made of naLural flbers
As such 1aslkmalayan people are hlghly sklllful and adepL
aL weavlng and plalLlng works
MendongkcrafL Lraln Lhose LradlLlonally sklllful
crafLpersons on how Lo do Lhlngs more meLhodlcally
and sysLemaLlcally wlLh Lhe help of slmple equlpmenLs
20
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S
MarkeLlng WebslLes naLlonal lnLernaLlonal 1rade lalrs
MendongkcafLs rceaLed lLs lLs own webslLe as from Lhe
very beglnnlng
SLarLed Lo [oln lnAC8Al1 ln 2001
now acLlvely parLlclpaLlng sulLable naLlonal lnLernaLlonal
Lrade falrs
arLlclpaLlon ln 1radefalrs ls belng used as meeLlng wlLh
repeaL buyers geLLlng new buyers launchlng and
LesLlng new producLs and markeL lnLelllgence
21
1PL LLLMLn1S kL? SuCCLS lAC1C8S Cl 8LS1 8AC1lCL
Cn lnuCnLSlAn PAnulC8Al1S
MarkeLlng WebslLes naLlonal lnLernaLlonal 1rade lalrs
8egularly monlLorlng handlcrafLs markeLs Lhrough
collecLlng lnformaLlon dolng markeL
lnLelllgence analyzlng markeL responses and
assesslng poLenLlal markeLs for expanslon
Always maxlmlzlng feedbacks for lmprovlng lnLernal
operaLlons as well as Lo enhance markeLlng
acLlvlLles
1PL 8CLL Cl lnAC8Al1
ln 8CMC1lnC
lnuCnLSlAn PAnulC8Al1S
22
23
lnAC8Al1 lS An AnnuAL 8CMC1lCnAL AC1lvl1? 8? ASLPl
ASLPl (Asoslasl LkspoLlr dan PandlcrafLs
lndonesla)
AssoclaLlon of LxporLers and roducers of
lndoneslan PandlcrafLs)
lnAC8Al1 sLands for
!akarLa lnLernaLlonal PandlcrafLs 1rade lalr
1he evenL ls a collaboraLlon lead by ASLPl
supporLed
by four mlnlsLrles
MlnlsLry of 1rade
MlnlsLry of lndusLry
MlnlsLry of CulLure and 1ourlsms
SLaLe MlnlsLry of CooperaLlves
Small Medlum LnLerprlses
24
lnAC8Al1 lS PlCPL? SuCCLSSluL AC1lvl1?
1999 2000 2001 2002 2003 2004 2003 2006 2007 2008 2009 2010 2011
206918
1061700
2317830
6373600
11688394
37300000
31836800
39686000
67147038
73340418
83017272
90490000
92300000
8eLall Sales (8pMllllons)
Source ASLPl 2011
23
1999 2000 2001 2002 2003 2004 2003 2006 2007 2008 2009 2010 2011
193918 233000
380000
1401266
1187183
3230000
3121860
6021860
6473300
7120830
7348100
8076000
8230000
8uslnes ConLracLs
lnAC8Al1 lS PlCPL? SuCCLSSluL AC1lvl1?
26
lnAC8Al1 lS PlCPL? SuCCLSSluL AC1lvl1?
kL? SuCCLSS lAC1C8S
WA coordlnaLed acLlvlLles amongsL key sLakeholders
WASLPl CenLral 1op Leadershlp 1eam plays Lhe coordlnaLlng roles
WASLPl 8eglonal Cfflces selecL and recrulLs parLlclpanLs
based on sLrlcL crlLerla
WCovernmenL MlnlsLrles glve Lhelr full supporLs
W1he naLlonal Councll lor PandlcrafLs boLh Lhe CenLral and reglonal
offlces lend Lhelr helplng hands
Wrovlnclal CovernmenLs vlew Lhe 1rade falrs as Lhe venues Lo
promoLe Lhelr reglonal LradlLlonal producLs
Wlannlng and reparaLlon are conducLed allyear long
WConLlnuous communlcaLlon and promoLlonal acLlvlLles wlLh key
sLakeholders
WSelecLlon of producLs are based on unLSCC's sLandards
lCLLCWlnC unLSCC'S S1AnuA8uS
Lxce||ence
uemonsLraLed excellence and sLandardseLLlng quallLy ln
crafLsmanshlp
Authent|c|ty
Lxpresslon of culLural ldenLlLy and LradlLlonal aesLheLlc values
Innovat|on
lnnovaLlve approach Lo deslgn and producLlon
Lcofr|end||ness
8especL for Lhe envlronmenL ln maLerlals and producLlon
Lechnlques
Marketab|||ty
1he oLenLlal of Lhe lLem ln world markeLs
lnAC8Al1 C8l1L8lA lC8 8CuuC1 SLLLC1lCn
27
lnAC8Al1 C8l1L8lA lC8 A81lClAn1 SLLLC1lCn
28
Comp||ance w|th UNLSCC's standards
Lxport]Lxportab|||ty
roducers of handlcrafLs wlLh exporL quallLy or Lhose already
exporLed accepLed by exporL markeLs
W|nners of Compet|t|on
roducers who have goL compeLlLlve edges proven by wlnnlng
cerLaln caLegorles of producL or cerLaln dlmenslons llke deslgns
producL quallLy aL provlnclal level
erformance dur|ng past INACkA@ event
WCuallLy and aLLracLlveness of dlsplay
WnovelLy ln Lhelr producLs (no old/pasL producLs are allowed Lo
be dlsplayed) lnAC8Al1 has always been marked as Lhe Llme
and venue Lo launch new handlcrafL producLs
Adm|n|strat|ve Matters
aymenL dlsclpllne
lnAC8Al1 2012
24 up Lo 28 Aprll 2012
29
lrom SmarL vlllage
Lo Clobal MarkeL
lnAC8Al1 2012
1he lalr lcon
Lhe LxoLlc WesL 8orneo
30
24
Lh
Lo 28
Lh
Aprll 2012
lnAC8Al1 2012 roducLs on ulsplay
ClfL lLems
8allpolnL Wooden box Candy !ar Woven 8lankeL 1hrow key
Accessorles LlghLer 8ox !ewelry 8ox Small phoLo frame
ClgareLLe box AromaLherapy SLaLlonery lLem eLc
Pousewares Pome Carden uecoraLlves
ArLlflclal llower urled llowers Ceramlc llowers vase Candle
Polder LlghLlng Lamp Wood Carvlng CrnamenL CrafL Sllver
1able Cover Lmbroldery Cushlon Cover lace MaLe Lmbroldery
8ed Cover Wooden lurnlLure 8aLLan lurnlLure llber lurnlLure
CoconuL lurnlLure 8amboo lurnlLure Carden lurnlLure klLchen
Wares 8askeL Wares 1able Wares 8aLhroom Wares CarpeL
alnLlng Candle Class lLem naLural SLones oLLery 8lrd Pouse
Accessorles umbrella Wlnd Chlme uoormaL Carden
CrnamenL lan 1errace SeL Self WaLerlng Panglng lanLer
Carden 8rldge Carden SLaLue eLc
31
lnAC8Al1 2012 roducLs on ulsplay
1oys Came
Wooden 1oys SofL 1oys Came 8oard lnflaLable 1oys 1oys 8ox
looLballs !lgsaw uzzles LducaLlon Cames LLc
!ewelry
Cold !ewelry Sllver !ewelry earl !ewelry Shell !ewelry reclous
SLones LLc
8aLlk
alnLed 8aLlk rlnLed baLlk SLamped 8aLlk Sllk 8aLlks eLc
lashlon CarmenL Lmbroldery
lashlon Lmbroldery CarmenL Moslem uresses lndoneslan ots
lndoneslan 5ot lndoneslan ulos PandWoven labrlcs LLc
32
lnAC8Al1 2012 1he venue
a|a| S|dang Iakarta (Iakarta Convent|on Center)
1wo vasL LxhlblLlon Palls wlLh Lwo separaLe lobby enLrances
WPall A ls 3060 sq m wlLh a floor load capaclLy
of 1200 kg/sq m
W Pall 8 ls 6073 sq m wlLh a floor load capaclLy
of 1300 kg/sq m
W13 flexlble MeeLlng 8ooms (varylng slzes and capaclLles)
W8oLh halls are connecLable by a 430 sqm corrldor for a
LoLal space of 9383 sq m and celllng helghL of 9 meLers
W1wo reluncLlon Lobbles (more Lhan 1000 sqm each)
33
DCMLS@IC Ak@ICIAN@S
lndependenL (60)
Sponsored by SCLs (30)
Subsldlzed by 8eglonal ASLPl (10
IN@LkNA@ICNAL Ak@ICIAN@S
SMLs from APAuA member counLrles
SMLs from oLher ASlAn Al8lCAn counLrles
(30 booLhs are allocaLed)
lnAC8Al1 2012 CaLegorles of LxhlblLors
34
Cost per ooth (standard s|ze 3 k 3 sqm)
uomesLlc arLlclpanLs 8p1623000/sqm
8p14730000/booLh
lnLernaLlonal LxhlblLors uSu 200/sqm
uSu 1800
ac|||t|es rov|ded
SLandard ones
1L Lamp 40 waLLs
Cne 1able
1wo chalrs
Support ac|||t|es for Internat|ona| art|c|pants
W8onded Warehouse guaranLees
W lasL cusLoms clearance of Lemporarlly lmporLed
goods
lnAC8Al1 2012 AdmlnlsLraLlve MaLLers
33
Cost per ooth (standard s|ze 3 k 3 sqm)
uomesLlc arLlclpanLs 8p1623000/sqm
8p14730000/booLh
lnLernaLlonal LxhlblLors uSu 200/sqm
uSu 1800
ac|||t|es rov|ded
SLandard ones
1L Lamp 40 waLLs
Cne 1able
1wo chalrs
Support ac|||t|es for Internat|ona| art|c|pants
W8onded Warehouse guaranLees
W lasL cusLoms clearance of Lemporarlly lmporLed
goods
WCoods should arrlve aL Lhe slLe uuay mlnus 2
lnAC8Al1 2012 AdmlnlsLraLlve MaLLers
36
37
lnAC8Al1 2012 AdmlnlsLraLlve MaLLers
ayment @erms for Domest|c art|c|pants
Wlull paymenL ln november dlscounL 20
Wlull paymenL ln uecember dlscounL 13
Wlull paymenL ln !anuary /lebruary dlscounL 10
Wlull paymenL ln March dlscounL 3
W lull paymenL ln Aprll 0)
(noLe allocaLlon for domesLlc parLlclpanLs are fully
booked qulLe slgnlflcanL number ls ln Lhe walLlng
llsL
lor lnLernaLlonal parLlclpanLs Lhere are sLlll some
space as per SepLember 19
Lh
2011)
38
1PAnk ?Cu