CROSS CULTURAL COMMUNICATION IN TODAYS BUSINESS IS ESSENTIAL

Presentation by, Yellow Team

Business in Todays Scenario is not a National Match but is a Olympics, where there are International Players. Only that Individual / Company can survive which has done its research well & developed its competitive uniqueness.

WHAT IS CULTURE?
The totality of socially transmitted behavior patterns, arts, beliefs, institutions and all other products of human work and thought.

WHAT IS CROSS CULTURAL COMMUNICATION?

Learning other culture. Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.

WHY CROSS CULTURAL COMMUNICATION IS ESSENTIAL??

Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.

Business Opportunities Job Opportunities Improves the contribution of employees in a diverse workforce Sharing of views and ideas Talent improvisation An understanding of diverse market

Do u think just a simple gesture will affect a business deal??????

HAND SHAKE

Hand gestures

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American - firm German- Brusque, repeated, firm French-Light, quick, not with superiors British-Soft Hispanic-Moderate Gaps, repeated Middle Eastern-gentle, repeated frequently Asians-gentle, for some, shaking hands is unfamiliar and uncomfortable unlike Koreans

In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude. "Most people in Arab culture share a great deal of eye contact and may regard too little as disrespectful. In USA, most effective way to connect with people is to look them into the eye. In English culture, a certain amount of eye contact is required, but too much makes many people uncomfortable.

EYE CONTACT

WELCOME TOPICS

TOPICS TO AVOID

Indonesia: Family,travel/touris, sports, praising the local cuisine, future plans and success of the group or organization Germany: Sports--particularly soccer, tennis, current events, politics, among those who imbibe, beer is often a good topic of conversation

Indonesia: Politics, corruption, criticism of Indonesian ways, commenting on Indonesian customs that you find peculiar, religion

Germany: World War II, personal questions,

CONVERSATION STARTERS

WITHOUT CROSS CULTURAL COMMUNICATION?

Coca-Cola in China
Ke-ke-ken-la - "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. 40,000 Chinese characters "ko-kou-ko-le, which can be loosely translated as "happiness in the mouth."

Ford's Fiera doesn't do well with Spanishspeaking Latin-Americans, since "fiera" means "ugly old woman".

CROSS CULTURAL TRAINING

Improved comfort level Translators , interpreters Stereotypes eradication Dollars and Sense: Profiting from Cultural Differences.

THANK YOU