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Operations Management
Forecasting
Nov 2011
Operations Management
Module 4: Forecasting
Learning Objectives
Identify or Define:
Forecasting & strategic importance Types of forecasts Time horizons
Approaches to forecasts
Moving averages Exponential smoothing
Trend projections
Regression and correlation analysis Measures of forecast accuracy
What is Forecasting?
Art and science of predicting a future event. Underlying basis of all business decisions
Production Inventory Personnel Facilities
??
Resource Planning
Demand management
Front End
Engine
Shop-floor systems
Supplier systems
Back end
Long-range forecast
Medium-range forecast
Short-range forecast
Up to 1 year, generally less than 3 months Purchasing, job scheduling, workforce levels, job assignments, production levels
Introduction and growth require longer forecasts than maturity and decline As product passes through life cycle, forecasts are useful in projecting
Growth
Forecasting critical Product and process reliability Competitive product improvements and options Increase capacity Shift toward product focus
Maturity
Standardization Less rapid product changes more minor changes
Decline
Little product differentiation Cost minimization
OM Strategy/Issues
Optimum capacity
Increasing stability of process Long production runs Product improvement and cost cutting
Limited models
Attention to quality
Enhance distribution
Reduce capacity
Figure 2.5
Types of Forecasts
Economic forecasts Address business cycle inflation rate, money supply, housing starts, etc. Technological forecasts Predict rate of technological progress Impacts development of new products Demand forecasts Predict sales of existing product
o o o o
Determine the use of the forecast Select the items to be forecasted Determine the time horizon of the forecast Select the forecasting model(s) Gather the data Make the forecast Validate and implement results
The Realities!
Forecasts are seldom perfect
Most techniques assume an underlying stability in the system Product family and aggregated forecasts are more accurate than individual product forecasts
Forecasting Approaches
Qualitative Methods
Used when situation is vague and little data exist, i.e. new products, new technology Involves intuition, experience, e.g., forecasting sales on Internet
Quantitative Methods
Used when situation is stable and historical data exist, i.e. existing products, current technology Involves mathematical techniques, e.g., forecasting sales of color televisions
Moving averages
Time-Series Models
Associative Model
Linear regression
Set of evenly spaced numerical data Obtained by observing response variable at regular time periods Forecast based only on past values Assumes that factors influencing past and present will continue influence in future
Components of Demand
Trend component
Demand for product or service
Seasonal peaks
Random variation
| 1 | 2 Year
A series of arithmetic means Used if little or no trend Used often for smoothing Provides overall impression of data over time
weights
Exponential Smoothing
New forecast = last periods forecast + a (last periods actual demand last periods forecast)
Ft = Ft 1 + a(At 1 - Ft 1)
where Ft = new forecast Ft 1 = previous forecast a = smoothing (or weighting) constant (0 a 1)
Trend Projections
Fitting a trend line to historical data points to project into the medium-to-long-range Linear trends can be found using the least squares technique
^ = a + bX y where ^ = computed value of the variable to be y predicted (dependent variable) a = y-axis intercept b = slope of the regression line X = the independent variable
Deviation7
Deviation6
Deviation2
Trend line, y^ a + bx =
Time period
Figure 4.4
Deviation7
Deviation6
Least squares method minimizes the sum of the Deviation squared errors (deviations)
4
Deviation1
Deviation2
Trend line, y^ a + bx =
Time period
Figure 4.4
b=
a = y - bx
Associative Forecasting
Used when changes in one or more independent variables can be used to predict the changes in the dependent variable Most common technique is linear regression analysis We apply this technique just as we did in the time series example
Associative Forecasting
Forecasting an outcome based on predictor variables using the least squares technique
^ y = a + bX
^ where y = computed value of the variable to be predicted (dependent variable) a = y-axis intercept b = slope of the regression line x = the independent variable though to predict the value of the dependent variable
Sy,x =
where
y = y-value of each data point yc = computed value of the dependent variable, from the regression equation n = number of data points
We use the standard error to set up prediction intervals around the point estimate
Correlation
How strong is the linear relationship between the variables? Correlation does not necessarily imply causality!
Correlation Coefficient
r= nSxy - SxSy
[nSx2 - (Sx)2][nSy2 - (Sy)2]
Measures how well the forecast is predicting actual values Ratio of running sum of forecast errors (RSFE) to mean absolute deviation (MAD)
Good tracking signal has low values If forecasts are continually high or low, the forecast has a bias error
(actual demand in period i forecast demand in period i) Tracking signal = (|actual - forecast|/n)
Tracking Signal
Signal exceeding limit Tracking signal + 0 MADs
End of module 4