BY: STELLAR GROUP

(AMIT, DEEPAK, NITIN, MANISH)

INTRODUCTION
Formerly known as Maruti Udyog Limited, Feb 1981.
Subsidiary of Suzuki Motor Corporation, Japan.

A license and A joint venture agreement-Oct 1983 (26% EQUITY). Raising equity to 40%-1987, 50% -1992. Full privatization -June 2003 (IPO). Leader of the Indian car market for over two and a half decades.

Profile
Maruti Suzuki India Limited, a partial subsidiary of Suzuki Motor

Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A star, Swift, WagonR, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The company's headquarters are located in New Delhi.

Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The BJPled government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto Car which at the time was the only modern car available in India, its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzuki's are sold in India and various several other countries, depending upon export orders. Models similar to Maruti Suzuki (but not manufactured by Maruti Udyog) are sold by Suzuki Motor Corporation and manufactured in Pakistan and other South Asian countries.

 The company annually exports more than 50,000 cars and has an

extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Suzuki Alto tops the sales charts and Maruti Suzuki Swift is the largest selling in A2 segment.

Its

manufacturing facilities are located at two facilities Gurgaon and Manesar south of Delhi. Maruti Suzukis Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year. Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually.

 Maruti

Suzuki offers 14 models, Maruti 800, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Gypsy, Kizashi, Grand Vitara.

Swift, Swift DZire, A-star and SX4 are manufactured in

Manesar, Grand Vitara is imported from Japan as a completely built unit (CBU).
Remaining all models are manufactured in Maruti

Suzuki's Gurgaon Plant.

800 (Launched 1983) Omni (Launched 1984) Gypsy (Launched 1985) WagonR (Launched 2002) Alto (Launched 2000) Swift (Launched 2005) Estilo (Launched 2009) SX4 (Launched 2007) Swift DZire (Launched 2008) A-star (Launched 2008) Ritz (Launched 2009) Eeco (Launched 2010) Alto K10 (Launched 2010) Grand Vitara (Launched 2007) Kizashi (Launched 2011)

DISCONTINUED MODELS
1000 (19901994)
Zen (19932006) Esteem (19942008) Baleno (19992007) Zen Estilo (20062009) Versa (20012010)

COMPANY AT A GLANCE
Mile stone Year: Roll-out of 10 millionth vehicle 4 out of Top-5 selling cars in India (4/5): Alto, WagonR, Swift,

Dzire MARKET SHARE: increased by 30bps to 44.9% in the passenger vehicle segment No.1 in customer satisfaction: For 11 consecutive years in JD Power CSI Survey (at the service level) No.1 in Sales Satisfaction: In JD Power SSI Survey (at the dealer sales level) Total Sale s: Highest ever sales: 1,271,005 with a growth of 24.8%

 Income: Highest ever total income: Rs. 375,224 million

with a growth of 24.6% Net Profit: Rs. 22,886 million, declined by 8.4% Network: Sales Outlets: 933, Cities: 668, Service Outlets: 2,946, Cities: 1,395 Capacity Expansion: Additional capacity of 500,000 units p.a. at Manesar by 2012-13

Board of Directors

MR. KENICHI AYUKAWA (Director) MR. SHUJI OISHI (Director & Meo) Marketing & sales Mr. Keiichi Asai Director & Managing Executive Officer

MR. OSAMU SUZUKI (Director)

MR. DAVINDER SINGH BRAR (Director)

R. C. Bhargava Chairman

MR. AMAL GANGULI (Director) Mr. Shinzo Nakanishi Managing Director & CEO

MS. PALLAVI SHROFF (Director)

MR. MANVINDER SINGH BANGA (Director)

Mr. Tsuneo Ohashi Director & Managing Executive Officer Production

VISION

CORE VALUES
We believe our core values drive us in every endeavor

Sales and Service Network

As of 31 March 2010 Maruti Suzuki had 802 dealerships across

555 towns and cities in India. It had 906 dealer workshops and 1,834 Maruti Authorised Service Stations in 1,335 towns and cities. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Most of the service stations are managed on franchise basis, where Maruti Suzuki trains the local staff. Other automobile companies have not been able to match this benchmark set by Maruti Suzuki. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle.

SUPPLY CHAIN MANAGEMENT

SUPPLIER SUPPLIER FACTORY FACTORY DC DC RDC RDC
RETAILER RETAILER CONSUMER

Raw Materials Raw Materials

Finished Goods Finished Goods

Information Flow Flow Information

Human Resource Development

The Companys extensive training calendar covers all

categories of employees i.e. associates, supervisors, junior, middle, senior and top management. To have a well rounded development of employees, the calendar comprises of behavioral training, functional training, and safety training. In FY2010-11, total of 52,908 man-days of training was conducted for employees across all the levels. This translates to 6.14 days of training per employee.

Research and Development

India is one of the fastest growing automotive markets in

the world. Vision Build on our engineering skills to design and develop cars to delight the Indian consumer and establish Maruti as the R&D hub of Suzuki Motor Corporation (SMC) in Asia outside Japan. Market witnessed a growth of more than 29% last year. Expenditure incurred on R&D Rs. 1733 million, which is 0.58% of total income.

R&D Benefits
Introduction of CNG and LPG fuel options.
Introduction of Alto K10 and SX4 Diesel variant. Existing models are upgraded to meet the stringent emission

regulation requirement. High localization content in various vehicles has resulted in lower costs. Continuous reduction in product cost through VA/VE (value analysis/value engineering). Significant cost reduction of parts of new models compared to existing models, ensuring that the new models are profitable.

CSR
Maruti Suzuki has adopted a CSR policy, which serves as a

guiding tool for the management and the employees in steering Maruti Suzuki towards long term sustained growth in harmony along with the interests of the stakeholder. The role of the CSR department is to professionalize CSR activities in Maruti Suzuki and strengthen the mechanisms involving the activities. Significant efforts have been taken to contribute to society at large, through its corporate activities, especially in the areas of Road Safety and Vocational Training. Maruti Suzuki has set up dedicated teams with requisite expertise to steer the social projects.

Financial data

Maruti at BSE
1,080.15 -42.85 (-3.82%)

@ NSE
1,076.50 -47.65 (-4.24%)

BSE comparison

SWOT ANALYSIS
STRENGTHS: WEAKNESSES:
Established distribution and after sales Lack of experience in foreign network. markets. Experience. New to diesel cars. Ability to design products with differentiated features. Heavy import tariffs on fully built Understanding the Indian Market. imported models. Strong brand image & loyalty. SWOT Easy availability of facilities.

ANALYSIS

OPPORTUNITIES:
Increasing purchasing power of Indian middle class segment. Government subsidies. Perspective buyers from two wheeler segment. Tax benefits. High export growth potential.

THREATS:
Stiff competition from local & foreign players. Rising customers expectations. Competition from TATA NANO.

BRAND PORTFOLIO
CLASS BRAND NAME Maruti 800 Maruti Alto City Car Maruti Zen Estilo Suzuki Alto (A-star) Suzuki Splash/Ritz Maruti Wagon-R Super mini Car Maruti Suzuki Swift Maruti Suzuki SX4 Compact Car Maruti DZiRE Suzuki Grand Vitara Sports Utility Vehicle Maruti Gypsy Maruti Omni Microvan Maruti Versa 2003 1985 1984 King Fits all The joy of travelling together 2008 2007 The heart car Play it your way 2005 2007 You're the fuel Men are back YEAR INTRODUCED 1983 2000 2005 2008 2009 1999 For the smarter race SLOGAN Change your life Let's go Shape your world Stop @ nothing

Events Gallery
Celebrating Youth: A 3-day long event organized under the Maruti

Suzukis Youth Connect initiative saw an active participation from 22 colleges across Delhi. Apr-10 - New WagonR launched May-10 - Car Parade of 342 Swifts sets new Guinness World Record Jun-10 - JD Power names Estilo, WagonR and Alto as most dependable cars in the Vehicle Dependability Study Aug-10 - Alto K10 launched; Green Range (CNG) SX4, Estilo, WagonR, Eeco & Alto launched; 500,000th K-series engine rolled out; Maruti Suzuki Ranks Highest in JD Power SSI Study

Sep-10 - Maruti suzuki wins NAssCoM & CNBC TV 18 IT User

Award

 Oct 10 - JD Power ranks Maruti Suzuki highest for the

11th time in the India CSI Study. Nov 10 - Awarded in CII-ITC Sustainability Award 2010; JD Power ranks Dzire No. 1 in IQS & APEAL study; Wall Street Journal lists Maruti Suzuki in Top-10 Most admired companies from India. Jan 11 - CNBC-TV18 2011 awards Maruti Suzuki Manufacturer of the Year & Engine of the Year K12B; Autocar 2011 awards WagonR the Best Compact Car; Alto K10 the Best Variant; Car India awards Maruti Suzuki Best Automobile Manufacturer of the Year 2010 & inducts MsIL in the Hall of Fame for changing the face of Indian Automobile Industry.

 Feb 11 - Kizashi sports sedan launched; SX4 Diesel

variant launched; Alto ranks No. 1 in TNS fourwheeler Total Customer Satisfaction (TCS) Study. The Zen Estilo, A-star, Swift, Dzire also top TCS study in respective categories. Mar 11 - 10 millionth car rolled out; Business Standard awards Maruti Suzuki Company of the Year 2011.

Manesar Plant Strike

 Maruti Suzukis Manesar plant have gone on strike since

June 4, 2011, demanding recognition of a new trade union at the plant. It produces diesel variants of models such as SX4, Swift, and Dzire along with A-Star, which have a long waiting period. Production loss is estimated at 1,200 units a day (Rs 48 crore in value) and Rs 4.8 crore in profit (0.2 per cent of FY12E EPS Rs 82).

 All India Trade Union Congress (AITUC) is asking other

auto sector unions to support the Manesar workers. The workers are unhappy over MSILs refusal to recognise the new union, Maruti Suzuki Employees Union, formed by a section of workers at the Manesar unit. The company claims the new union has shown no evidence that it can get support from the rest of the workers.

 Based on the severance rules in India 15 days pay for

every year of service the Manesar workers would have got only Rs 50,000 (apart from gratuity, PF, etc). The Manesar workers get an average monthly salary of Rs 20,000 and have not worked for more than five years, on average. Rs 16 lakh each as their final settlement.

THANK YOU

Questions ??????????