DONE BY VIMALKUMAR.

ABOUT THE AUTHOR

Gareth Morgan (Wales, 22 December, 1943) is a British organizational theorist, management consultant

and Distinguished Research Professor at York University in Toronto. known as creator of the "organisational metaphor" concept and writer of the bestseller Images of Organization.

HIS PUBLICATIONS
1983. Beyond method: strategies for social research. 1986. Imaginization is a way of thinking and organizing

1989. Creative organization theory: a resourcebook

1998. Images of organization 2009. Poles Apart: Beyond the Shouting, Who's Right

about Climate Change?. With John McCrystal.

 Many people are struggling in their attempts to deal with

the new world realities. Everywhere traditional structure are being reshaped or falling down. How to achieve it??? IMAGINIZATION

NON FICTION
It tells about Imaginization (Imagine+Organization) Its a key managerial skill that will help you to

understand and develop your own creative potential. Shows how to find new roles in the changing, uncertain world.

AUDIENCE FOR WHOM THE BOOK IS MEANT FOR

A practical book written on management with practitioner

in mind. Meant for Managers, Organizational consultants and Executives in various firms. Also Serves the need for academics and management students those who want to take part in organization.

BASIC MESSAGE THAT THE BOOK IS AIMED AT

How to create new, more flexible forms of organization
How managers can develop new understandings of their

roles and their problems and learn to see situations in different ways How they can develop more flexible approaches to strategy and piece together their own creative toolbox How organizations can be centralized and decentralized at the same time

SUMMARY
This is the first book to show how to develop the

multiplicity of ideas that are going to be needed. Imaginization details the process of "imaginization" (imagination + organization) a new core competence that's essential for leading and managing in a world characterized by flux and change. Uses simple yet powerful graphics to illustrate and communicate his message

BASIS OF THE BOOK

Written on the basis of the ideas generated from thousands

of people that he met for discussions, seminars and workshops. It is a mixture of cases and experiences involving a variety of people in different organizations.

CONTENT OF THE BOOK

IMAGINIZATION: Introducing a new competence for

turbulent times. Looking into the mirror. Strategic Termites. On Spider Plants. Political Football. We are a Blob out of water.

 Future Block.
Boiling Dry. Imaginizing Teamwork.

Picture Power.
Living the Message. Rethinking Products and Services. If u have only a Hammer.

USEFULNESS
Highly useful book for the audience to face the new global

environment, to make a change. To develop a new core competence for managing the demands of a turbulent world. Gives an idea for management students about how does a management should work, making new ideas etc...

EXPECTATIONS???