Founded 1872, ZFS has a well established reputation for serving the insurance and invest need of individuals

and companies world wide. A leading provider of financial protection and wealth accumulation products and solutions for some 35 million customer in over 60 countries. Company concentrates its activities in four core business: non life, life, farmers mgt services and asset mgt. These business division are organized into four regions-continental Europe, UKISA ,North America consumer and north America corporate

Managing customer relationships effectively across this diverse customer base and comprehensive product/services portfolio is an ongoing challenge for ZFS .

Competitive performance demands continuous innovation and dedicated attention to ever changing requirements and aspiration of the customer.
ZFS has centered its business focus on design and delivery of superior customer value propositions.

ZFS has devised a framework for developing value propositions to ensure a profitable customer base and high quality outcome. Input to the proposition development constitute a description of the business opportunity and a detailed out line of the needs of the selected customer segments concerned. Output comprise all the components required to the deliver the new value proposition, such as product literature, IT systems, Business process, training and licensing of sales support tools.

(1)

Core proposition development function: A major new product development may require several iteration of all three subprocesses, whereas a simple re-pricing is unlikely to require any testing.

Define proposition Business case evaluation Research-led testing

(2) Develop Proposition (3) Market Testing (4) Launch Solution (5)Review Proposition

ZFS is in the process of testing a couple of value propositions developed on this basis. For each target segment they seek to define a single value proposition which encompasses their offering to them over the lifetime of their relationship with them. ZFS is able to offer an integrated the solution that jointly addresses both concern in the sample, straight forward in the manner.

The proposition of the customer is one of the convenience and choice.

ZFS refocus was that customers requires solution that are partinent to their lives and needs.

ZFSs approach to developing value propositions shows significant sophistication. The framework recognize the imperative of specificity The framework emphasizes the iterative nature of value. The framework considered time. ZFSs renewed focus on building value proposition in a more formalized and strategic manner is an effective means of trickling some of competitive challenges that lie ahead in the retail financial services sector. ZFS move elicits customer feedback and inject customer perspective into proposition development is providing a powerful launch pad for that process.