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PR I YA N K A G H A R AT B H AV I N I PA N DYA
ROLL NO.
(8) (25) (37)
ASHISH SHAH
(45)
L A X M A N YA DAV
Meaning
Definition
Members: 13 district co-op milk producers' Union No. of Producer Members: 2.9 million No. of Village Societies: 15,322 Total Milk handling capacity: 13.07 million litres per day Milk collection (Total - 2009-10): 3.32 billion litres Milk collection (Daily Average 2009-10): 9.10 million litres Milk Drying Capacity: 6 4 7 M t s . p e r d a y Cattlefeed manufacturing Capacity: 3 7 4 0 M t s p e r
1 st A n a n d P l a n t
2 nd M o g a r P l a n t
3 rd k a n j a r i P l a n t & 4 th k h a t r a j
2.1 CS MODEL
COMPETITOR CUSTOMER COMPANY
SUCCES S
Sales Turnover
1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Rs (million)
15540 18840 22192 22185 22588 23365 27457 28941 29225 37736 42778 52554 67113 80053
US $ (in million)
450 455 493 493 500 500 575 616 672 850 1050 1325 1504 1700
3.1
Product
STP of Amul
Segmentation
1.CONSUMER TYPE
2.INDUSTRY TYPE
Targeting Positioning
3.2 Promotion
3.3
Place
3.4 Pricing Cost of milk. Labour cost. Processing cost. Packaging cost. Advertising cost. Transportation cost. Sales promotion costs. Taxes etc.
Products/Brands
Butter Baby Food
Competitors
Britannia Nestle, Heniz
Britannia
HUL Cadbury, Nestle Nestle, Mother Dairy Britannia , Nestle Nestle Nestle Britannia Britannia,Nestle
1.Capital Structure 2.Working Capital Federation gives them dairy Bankers:amount decided by 3.Source of Capital union.
Fix deposit of society is major source of finance. Interest of fix deposit of bank like SBI, BOB, GEB Bond, and Sardar Sarovar Bond etc. is one of the sources of finance. share Capital of AMUL. Share of AMUL is not for public but only for the society members. Net profit of AMUL during the year 2007 2008 is 451.51 lakh.
U.T.I bank: - For the salary related Transaction. Kaira District co operative bank: - For the payment of society. State Bank of India. Bank of Baroda. Bank of Maharastra. State Bank of Saurastra. Corporation Bank.
Strength
Weakness
Opportunities
Threats
Product Improvisation Advertisement in Rural Areas Liquidity And Working Capital Must be High Supply Chain Must Be Strengthen Venture In Fruits & Vegetables Nullifying Threats & Weakness