A SYNOPSIS ON HOSPITALITY INDUSTRY

AN OUTLINE OF RESEARCH WORK TO BE SUBMITTED FOR MANAGEMENT THESIS IN PARTIAL FULLFILMENT OF THE REQUIREMENTS OF MBA PROGRAM.

SESSION 2010-2012 DMIMS NAGPUR

RESEARCH STUDENT

FACULTY GUIDE

KETKEE DAHAKE JUBY AGARWAL SEM II SESSION 2010-2012 NAGPUR

PROF.ANIRUDDHA AKARTE DMIMS NAGPUR.

CAPTERIZATION
1. INTRODUCTION 2. PROBLEM IDENTIFICATION AND FORMULATION 3. OBJECTIVE OF STUDY 4. HYPOTHESIS 5. SCOPE OF STUDY 6. DATA COLLECTION 7. RESEARCH TOOLS APPLIED 8. RATIONALE OF STUDY 9. ORGANIZATION OF STUDY 10. REFERENCE AND BIBLIOGRAPHY 11. ANNEXURE

INTRODUCTION
The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, etc.), management, marketing, and human resources.

The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information.

Competition & Usage Rate:

Usage rate is an important variable for the hospitality industry. Just as a factory owner would wish a productive asset to be in use as much as possible (as opposed to having to pay fixed costs while the factory isn't producing), so do restaurants, hotels, and theme parks seek to maximize the number of customers they "process" in all sectors. This led to formation of services with the aim to increase usage rate provided by hotel consolidators. Information about required or offered products are brokered on business networks used by vendors as well as purchasers. In viewing various industries, "barriers to entry" by newcomers and competitive advantages between current players are very important. Among other things, hospitality industry players find advantage in old classics (location), initial and ongoing investment support (reflected in the material upkeep of facilities and the luxuries located therein), and particular themes adopted by the marketing arm of the organization in question (such as a restaurant called the 51st fighter group that has a WW2 theme in music and other environmental aspects). Very important is also the characteristics of the personnel working in direct contact with the customers. The authenticity, professionalism, and actual concern for the happiness and well-being of the customers that is communicated by successful organizations is a clear competitive advantage.

Pride hotels
The city of oranges goes truly five star with the Pride Hotel, Nagpur. Barely half a kilometer from the airport, the Hotel is strategically located between the city and the industrial belt- Buti Bori, in a lush green, pollution-free environment. A haven of tranquility and luxury, The Pride Hotel provides accommodation that proves to be an oasis of calm amidst chaos and drudgery.

A Haven of Tranquility and Luxury:

Surround yourself with subtle elegance and personalized service. The stylishly designed 93 guest rooms are an ultimate expression of contemporary comfort and elegance where you can enjoy a host of amenities. Relish the grandeur of amazing ambience, state-of-the art technology and exceptional service of this luxury hotel.

Restaurants, Bars & More:

Plush multi-cuisine restaurants with bar, beautifully landscaped swimming pool, modern gymnasium, all this and more create a soothing atmosphere.

State-of-the-art and spacious conference & banquet halls:

Our fully-equipped business center and extensive conferencing facilities are an ideal choice for the savvy business traveler because of its close proximity to Nagpur's industrial belt. For banquets, marriages, parties, and seminars, the Hotel boasts large banquet halls geared to give you the finest of facilities, all under one roof, making every occasion an event to be remembered.

Tuli International

Tuli International is the only Five Star facilities hotel in the heart of Nagpur (Maharashtra, India). It is ideally suited for the corporate traveler located at a distance of 9 kms from the Airport 1 km from railway station. Facilities: Centrally Air-Conditioned 24 hours Room Service & Coffee Shop. Same day Laundry and Dry Cleaning. A Well Maintained Swimming Pool A large Car Parking area. Arrangements can be made for air, rail, road bookings and sight seeing tours. Located near premises are Bookshop, Cinema Theatre ,Govt Handicraft Emporium, Beauty Parlour, Barber Shop ,Travel Desk, Doctor available on call, Safe Deposits lockers and Car Rentals. Shopping Arcade is opening soon, Courtesy Coach service-Hotel-Airport-Hotel. Modern health club separate for ladies and gents with multigym. Sauna, Steam and Jacuzzi opening soon.

The business centre is complete with conference room, fax, secretarial service, e-mail, and internet; photocopying and courier services. Arrangements can also be made for printing of invitation cards, press conferences and photographers. Nagpur is a getaway to Wildlife destinations of Pench (90 kms), Kanha (250 kms), Tadoba (200 kms) and Chikhaldhara (200 kms) and Hill Station of Pachmarhi (250 kms). and an access point for a larger Madhya Pradesh Itinerary.

Objectives of research:
Comparative analysis of services of both the hotels. Customer satisfaction level towards services of both the hotels. Customer perception towards both the hotels.

To know how customer give importance to hotel, they are loyal to which.
To study the influence of the hotel.

Hypothesis:
Null hypothesis- Most of the customer prefers Pride Hotel services. Alternative hypothesis- Most of the customer prefer Tuli International Hotel services.

Scope of study:
The geographical area of the present study is confined with Urban Nagpur.

The project study will give the most preferred hotel among the customer. The project study will give the customer perception about the hotel.

Data collection:
Importance of data:
Data constitutes the subject matter of analysis. One cannot draw inferences without analyzing data. The relevance, adequacy and reliability of data determine the quality of the study. Data form the basis of hypothesis testing. They are the basic input for constructing measurement scales. The entire scientific process of measurement, analysis, testing and inferences depends upon the availability or relevant and accurate data. Researchers are often tempted to plunge into primary data collection by means of experiments, surveys and observations, etc. However, it is not pragmatic to collect primary data, without exploring the available secondary data.

Primary data:
Data that we shall collect for the specific purpose at hand is called as primary data. It is customized according to the needs of the researcher and focuses exclusively on the current research problem. The collection of primary data is costly and time consuming. It calls for greater planning and coordination. Collection of primary data requires employing more manpower. In situations where it is impossible to use the secondary data keeping in view the requirements of the project study, or in cases where there is no secondary data available, the only way out is to collect primary data. Basic methods of collecting primary dataCustomers Reviews Questionnaire method

Secondary Data:
Secondary data may be defined as data that has been collected earlier for some purpose other than the purpose of the present study. Any data that is available prior to the commencement of the research project is secondary data, and therefore secondary data is also called as historical data. Even where subsequent primary data collection is required, an analysis of secondary data enlightens the researcher regarding many aspects of the study and gives contextual familiarity for primary data collection. It thus provides rich insights into the research process.
Basic methods of collecting secondary data-

Booking Agencies
Internet Magazines

Sampling Methods:
Sample design is a definite plan of obtaining some items from the whole population. The sample design used in this project is Non-Probability sampling.

Sampling:
Sampling Technique : Non-Probability Sampling (A non-probability sampling technique is that in which each element in the population does not have an equal chance of getting selected ) Sample Unit Sample Size Method : Youngsters & Middle-age customers : 100 customers : Direct interview through questionnaire

Data Analysis Method : Feedback forms Area Of Survey : Nagpur City

RATIONALE OF STUDY
1. To know how customers give importance to the hotel, they are loyal to which. 2. What are the perceptions of the customers about the service the hotels provide. 3. To study the influence of the hotel. 4. To find the customers preference among the hotels.

ORGANIZATION OF STUDY
1. 2. 3. 4. Hotel image Hotel loyalty Hotel management Consumers perception

REFERENCE AND BIBLIOGRAPHY

Web Site: www.google.com

ANNEXURE
Student Sign: Ketkee Dahake Juby Agrawal Faculty Guide Sign: Aniruddha Akarte