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-Group 4
Aditi Jaisinghani Madhura Bakre Mayank Gupta Mohd. Shoeb Abbas Nitika Gupta Pranay Dangi Soumit Kundu Sumit Jain
Introduction
We propose to set up a company engaged in production and supply of Natural Food Colors.
Management Vision:To provide high quality natural food colors to the consumers through constant marketing efforts, end to end servicing and efforts to improve efficiencies of the production and resources
We plan to set up a unit in Chinchwad MIDC Mr. Darshan Parekh
IT engineer 15 years experience of working in multinational company.
A brief on management 3 directors Name of the Mr. Sunil Joshi Mrs. Amrita directors Joshi
Qualification Experience Msc chemistry 10 years experience of working in food colors manufacturing unit Bcom- accountancy -
40%
20%
40%
The Hierarchy
3 DIRECTORS
FINANCIAL MANAGER
1 ACCOUNTANT
PRODUCTION MANAGER
2 PRODUCTION ENGINEERS
SALES MANAGER
4 MARKETING OFFICERS
2 CHEMICAL ENGINEERS
2 ADMINISTRATION STAFF
3 CHEMISTS
8 BACK OFFICE STAFF
16 LABOURERS
Details of machinery
Projected Cost of Plant and Machinery
Particulars Shredding Machine Pulping Machine Spray Dryer Sieving Machine Blending Machine Glass line Reactors Chilled water plant Stainless steel reaction vessels Filters De-mineralised water plant DG set for Stand by power Total Cost Quantity 1 2 2 1 1 4 1 1 1 1 1 INR in Lakhs 25.4 14.9 31.7 15.8 19.0 14.9 23.5 16.1 15.4 19.2 27.8 223.8 Total Cost 25.4 29.8 63.4 15.8 19.0 59.5 23.5 16.1 15.4 19.2 27.8 315.0
Our product is a part of food processing industry which has done exceedingly well in the recent times. It is growing at a rate of 10% p.a.
The natural food colors industry is growing at a rate of 15-20% per annum.
The reason why the natural food colors industry is growing at a faster pace than the food processing industry is because more and more companies are shifting from the synthetic food colors to natural food colors.
Switch to natural food ingredients
40% 30% 17.10% 7.70% 16% 6.50% bakery products ready meals snacks and soft drinks 8.70% 2005 others dairy 28.30% 36.90% 11.10% 2005 2010 2010 38.10% 29.60%
20%
10% 0%
Beetroot: The color of beetroot is water soluble and has limited stability when exposed to light, heat and oxygen. It is particularly suited to frozen, dried and short shelf-life products, such as ice creams and yoghurt. Red color may also be used in lipsticks, textile clothes etc.
Turmeric: Turmeric is a well known spice, used widely in cookery. Its pigment,
curcumin, is oil soluble and tends to fade in light, but has good heat stability. It gives a
lemon yellow shade in food systems. Its applications include pickles, soups and confectionery. It is also used in hatchery and pharmaceuticals.
Marigold: Marigold is a commonly available flower. Its pigment has got a good stability and gives a dark yellow color. Commonly used in confectionery, bakery products, baby products etc
Spinach: It is a green, oil soluble color. Its pigment, chlorophyllins are water soluble
and relatively stable when exposed to heat and light. Uses include sugar confectionery
The food processing industry is employment intensive and creates 1.8 jobs directly and 6.4 jobs indirectly across the supply chain for every Rs. 1 million
At the same time there are also a few constraints in the food processing sector due a key issue like affordability- because of cost and quality of farm produce,
In order to overcome these constraints and explore the above opportunities the government has initiated several steps such as: -No industrial license required for the food processing except alcoholic beverages
Supplier s
Industry competitor s
Buyers
Substitutes
Shredding
Pulping
Spray Drying
Sieving
Blending
Sieving
Extracted color
Packaging
FINANCIALS
Proposed Cost of Project Particulars INR in Lakhs
Building
Plant and Machinery Miscellaneous Expenditure Preliminary & Pre-operative Expenditure Provision for contingencies Fixed Assets Working capital Estimated Block Capital Cost of Project Means of Finance Total Debt Promoters contribution
240
315 35 80 70 740 60 800 500 300
800
CAPITAL STRUCTURE
The D/E ratio comes out to be 1.67:1. This is above the benchmark level of 1.33. All the expenses after the operation of the project has started will be funded by the cash flows generated by the project, as the projected cash flows from the project are very high and project will generate profit from first year onwards.
(Rs.
In
COST OF CAPITAL
Cost of Debt: 13.75% (Base Rate + Spread) Cost of Equity: 15.00% (Food Color Industry Average)
BREAKEVEN POINT
Since we are growing at 7%, 9%, 11% and 13 % as we have assumed our firms growth rate, our demand is increasing thus our sales. This employ that in the first year we are achieving break even at 32%, as sales grow our breakeven point is going down and our average breakeven point is at 28% and we achieve this after second year of operations.
201415
2015-16
201617
0.29
0.26
0.22
IRR,NPV
The IRR of our company is 32 %. The Cost of Capital of our company is 14.29%. This implies that IRR is much greater than the Cost of Capital which means that the project is highly profitable. The NPV of our company is 642.05 lakhs for the next 8 years which a big positive value.
7200 3744000
Yearly Admin total sales Sales 97200 0 4860000 58320000 43200 0 2160000 25920000 14400 0 720000 8640000 115200 0 5760000 69120000 27000
Yearly profit
1053.00 1126.71 1228.11 1363.21 1540.42 324.00 346.68 377.88 419.45 473.98
1377.00 1473.39 1606.00 1782.65 2014.40 243.00 59.20 8.00 175.80 67.00 108.80 32.70 260.01 59.20 8.00 192.81 64.00 128.81 38.70 283.41 59.20 8.00 216.21 59.00 157.21 47.22 314.59 59.20 8.00 247.39 55.00 192.39 57.78 355.48 59.20 8.00 288.28 49.00 239.28 71.84
PAT
76.10
90.11
109.99
134.61
167.44
Coverage Ratios
DSCR
The minimum DSCR for the project is 1.31 which is in the first year and the average DSCR is 1.60. This DSCR means that on an average, the project will generate 60% more revenue than required to cover its debt payments which is above the benchmark level of 1.50.
AVERAGE DSCR-1.59970476
Years
2012-13
2013-14
2014-15
2015-16
2016-17
DSCR
1.318177653 1.415530934
1.55899664
1.747705643
2.01063309
LLCR
This table indicates that after a few years the company will have sufficient money available for debt repayment to pay their balance senior debt.
Years LLCR
2012-13 -1.01
2013-14 -0.71
2014-15 -0.38
2015-16 0.03
2016-17 0.55
2017-2018 1.30
2018-2019 2.66
ICR
This table implies that we have a very high interest coverage ratio right from the beginning. This also implies that there is a high probability that we will not be unable to pay.
Years ICR
2012-13
2013-14
2014-15
2015-16
2016-17
2017-2018
2018-2019
10
14