Tata motors

COMPANY PROFILE
Started in 1945 in Mumbai, India. Tata Motors is among the top five commercial vehicle manufacturers in the world. Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. Among the top three in the passenger vehicle. world's fourth largest truck manufacturer, and the third largest bus manufacturer.

MISSION, VISION AND VALUES

Mission: to be competitive value provider in international business for group companies and all our partners. Vision: become a globally networked enterprise seizing opportunities worldwide.

CORE VALUES

Integrity

People

Core value
Shared prosperity

Innovation

HR POLICIES
Executive selection scheme(ESS): ESS is a fast track programmed for accelerated growth of high potential professionals. This facilities their early advancement to challenging and visible assignment through a very systematic procedure. Candidates selected gain a huge leads in terms of promotion and learning. They are promoted to managers level thereby saving almost 10 to 13 years of working time. The successful candidate are relieved from there current jobs and put on various project based training programmed. If the candidate do not possess management education, they undergo a 4 months MEP at IIM Ahmadabad. The training division of Tata motors has also bagged the prestigious and internationally recognized Golden Peacock National Training Award in category of large employer.

COMMERCIAL PRODUCT
Tata produced four type of commercial products - Medium and heavy vehicle e.g. Tata prima, Tata 4018, - Intermediate commercial e.g. Tata 1109, Tata 909, - Light commercial e.g. Tata 407,Tata pick-up - Small commercial e.g. Tata ACE (chhota haathi)

PASSENGER PRODUCT

MARKETING STRATEGY
Expending globally (globalization strategy). Acquiring other companies in different countries. No frill strategy, a low frill strategy combine a low price and low value added, low perceived product/service benefit and focus on a price sensitive market segment. Maintain the cost of raw materials as lowest as possible and to achieve the lowest cost of final products. Invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price.

SWOT ANALYSIS
STRENGTH

Resources and capabilities. (people and raw material) Vast experience (steel and automobiles). The business model.

WEAKNESS Distribution. Value chain innovation. Macro environment. Serve the global market with high quality and low cost.

OPPORTUNITIES

New market Exports Acquisitions e.g. Jaguar and land rover

THREATS Indias recent mergers of global markets. e.g. Vodafone

CORPORATE SOCIAL RESPONSIBILITY

Environmental policies: Tata motors reaffirms its commitment to minimize the adverse impact of its products operations and services on the environment. Establish sound environment objectives and target a process of reviewing them. Comply with all applicable legal/regulatory and other environmental requirements. Use of environmental sustainable technologies and practice for prevention of population and the continual improvement in environmental performance. Conserve natural resources and energy by minimizing their consumption and wastage. Building awareness our workforce, customer an vendors on environmental issue.

SUMMRY
Company profile Mission, vision and values Product Marketing strategy HR policies Corporate social responsibility

Thank You