DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Md. Qudeer rehman
Designation : Head, CCP
Branch : DCCP
Institute : KDR, GPT Wanaparthy
Year/ semester : VI semester
Subject : Banking
Subject code : CCP-604(B)
Topic : Marketing of banking
products
Duration : 50 mts
Subtopic : Marketing Strategies of
Modern Banking Insurance
Teaching aids : Diagrams
CCP604(B).81 1
Objectives:
On the completion of this period you would be
able to
 Explain the products the banker can offer in
marketing
 List the various activities covered by banker under
insurance
 Explain the liabilities of a banker
 Explain various insurance subjects to be covered by
banker
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Recap
 Marketing of banking products
 Various products – loans for housing,
personal belongings domestic appliances,
educational
 The terms and conditions attached to loans
 Merits for taking bank loans

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 Marketing of
banking

The following
are main
products

Housing Personal Educational Insurance

loans loans loans Activities

Already discussed
earlies
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 Insurance
Activities

The following are few

Activities to be
Undertaken by
banker

Payment
Mortgage Collection
of
of policies of policy
premium
For loan amount
of policy
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 Banker offers
services under
Various insurance
activities

Movable Life Immovable

property insurance
Whole life insurances
Endowment for certain
period
Bikes Accident policies Show rooms
Cars Loss of limbs Godowns
Carriers Sales outlets
Buildings
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Banker services for insurance
activities
Payment of policy premium
 On the request of customer the banker regularly
pays the premium of policy
Collection of policy amount:
 On the request of customer the banker collects
policy amount on maturity
Mortgage policy for loan
 In case of exigency the policy holder can
mortgage the policy and gets 75% amount paid
on the policy on the date of mortgage
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Rights of banker for his services for
insurance activities
 Charges a minimum/nominal service charge for
payment of premium, collection of money on
maturity of a policy
 For defective policies --- title, fraud, contract and
so on the bank is not liable for any illegal activity
of the policy
 For mortgage of policy the banker collects
interest on the loan amount

CCP604(B).81 8
Summary:
We have discussed about:
 The various products under insurance
activities to be covered by a banker
 Services of a banker
 Commission interest to be charged
 Liabilities of a banker towards insurance and
policy holder

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Assignment:
2. Explain the various services offered by a banker
in insurance
3. Explain any six liabilities of policy holder and
banker when a policy becomes defective
4. Explain the followings:
a) Premium amount paid by a banker
b) Collection of policy money on maturity
c) Insurance on movable/immovable properties

CCP604(B).81 10
Quiz
2. When a defective policy is given a banker to
collect money on it the banker is not liable
c) If a policy holder conceals an important
information from insurer
d) If a policy holder gets the policy on fraudulent
grounds
e) If the premium are paid continuously by the policy
holder
f) All the above

CCP604(B).81 11
Quiz
2. Immovable property for which an
insurance policy can be taken are as
follows:
c) Land and buildings
d) Show rooms and goods
e) Cinema halls, godowns and shops
f) All the above

CCP604(B).81 12
Quiz

1. The following are the modern banking

products offered by a banker:
b) House loans, educational loans and
personal loans
c) Domestic appliance loans and professional
loans
d) Insurance activities
e) All the above

CCP604(B).81 13
Frequently asked questions
2. Explain of bankers services in insurances
activities in eight sentences
3. Explain when a banker is not liable for
collection of money on a defective policy
in eight sentences

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