DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Md. Qudeer rehman
Designation : Head, CCP
Branch : DCCP
Institute : KDR, GPT Wanaparthy
Year/ semester : VI semester
Subject : Banking
Subject code : CCP-604(B)
Topic : Marketing of Banking
Products
Duration : 50 mts
Subtopic : Various Strategies of banks
in promoting products
Teaching aids : Diagrams
CCP604(B).82 1
The student already know:

 The modern marketing strategies of banks

 The rate of interest to mobilize the deposit
 Extension of bank credit for various purposes
 To provide employment opportunities thro’ self
employment
 Supplement the income thro’ various credit
programs for rural development

CCP604(B).82 2
Objectives
On the completion of the period you would be
able to
 Explain the need to extend liberal loans to the needy
customers by banks
 Explain the need to inculcate saving habits and
banking habits with extra available income
 Explain the role of banks to develop the professional
studies, to increase self employment opportunities
 Explain the role of banks to reduce dependence on
public/private sector employment
 Explain the utilization of financial resources of banks
for all round developmentCCP604(B).82 3
Modern marketing strategies of
banks
Many Nationalized banks adopt RBI guide
lines thro’ banking products to attract
customer mobilization
 Publicity campaign inside the bank premises
 Customer customization/customer friendly relations
 Bank offers loans at admission centers at professional
courses
 Loans mela centers at sales outlets of motor bikes
cars
 Domestic appliance show rooms
 Posters banners at public places
CCP604(B).82 4
Modern marketing strategies of
banks
 Attractive advertisements thro’
dailies/magazines/TVs etc.
 Bank journals magazines and coop. societies
stores
 Banners at railway centers Airport, Bus terminals
 Opening of customer guidance bureaus
 public relation deposit Services

CCP604(B).82 5
 RBI guides to all
Marketing nationalized to
product/ Lead start lead
bank scheme Bank

Loans to
In each district Loans to
uneducated
have a lead bank educated
skillful youth
of various Youth
For self
National banks
employment

To extend credit
to rural artisans

CCP604(B).82 6
Summary

We have discussed about

 The lead bank scheme and its credit facilities to the
district educated/ uneducated youth
 Centers of credit facilities of a bank
 The various campaigns adopted by the nationalized
banks

CCP604(B).82 7
Assignment:

3. Explain any six advantages of lead bank scheme

of a national banks
4. Explain nay eight campaign methods adopted by
a national bank

CCP604(B).82 8
Quiz
2. The following are the campaigns adopted by a
national banker:
c) Posters, banners to be placed in the bank
premises
d) Railway stations, Bus terminals and Airport
slides of a banker services
e) Opening of customer counseling centers of loan
at admission centers of professional studies
f) All the above

CCP604(B).82 9
Quiz
2) The nationalized banks adopt the customization
schemes thro’ the following methods:
c) Opening of customer counseling centers at the
bank
d) Starting of public relations deposit in the bank
premises
e) Opening of bank counters at the admission centers
and opening of centers at college admission
centers
f) All the above
CCP604(B).82 10
Quiz
2) The RBI guidelines provided to the lead banks
to help the following financial aids at district :
c) To rural artisans
d) To small / medium farmers
e) Educated/uneducated and skilled youth of
every district
f) All the above

CCP604(B).82 11
Frequently asked questions
2. Explain advantages from the lead bank scheme
3. Explain any six methods of bankers marketing
products to its customers
4. Explain
a) Loans to artisans
b) Loans to small/medium farmers
c) Campaigns of loans

CCP604(B).82 12