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02/12/2010
INDEX
INTRODUCTION OF THE COMPANY ORGANIZATIONAL CLIMATE
ORGANIZATIONAL
PARLE PRODUCTS
STRUCTURE
FUNCTIONS OF VARIOUS DEPARTMENTS COMPETITORS QUALITY BENCHMARKS HUMAN RESOURCES WORK CULTURE TRAINING PRACTICES & BENEFITS CORPORATE SOCIAL RESPONSIBILITY (CSR) SUSTAINABILITY & BRAND EQUITY SWOT ANALYSIS
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GROUP MEMBERS
Rupali Mahadik Omkar Shinde Rachit Laad Sumy Thomas Raaj Matthews Poonam suryawanshi (009) (019) (030) (050) (060) (122)
almost 80 years.
Established in 1929 by manufacturing of sweets and toffees... Makers of the world's largest selling biscuit, Parle-G, and a host
Contd..
outlets.
40% share of the total biscuit market. 15% share of the total confectionary market in India.
ORGANIZATIONAL STRUCTURE
Organization structure is teamwork of the formal relationship that has been established. The purpose of the structure is to assist in regulating and directing the efforts of an
GM
Production Manager
Engineer Manager
Printing Manager
Deputy Manager
HR Manager
Finance Manager
Shift Incharge
Shift Engineer
Supervisor
Senior Executive
Senior Executive
Superviso r
Worker
Worker
Executive
worker
Admin
IT Manager
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PARLE PRODUCTS
Parle-G Magix. Parle-G Milk Shakti.
Krackjack. Marie Choice. Fun Centre. Melody. Mango Bite. Rol-a-Cola. Orange.
Monaco. Hide & Seek. Monaco Bites. Poppins. Kismi Bar. Toffees. CandyChox.
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HRD.
PQS Department (Parle Quality System)
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SALES TURNOVER
MARKET SEGMENT It has 70% market share in India. Parle had sales of Rs 3,500 crore (Rs 35 billion) in2009-10. It also is popular across the world and is starting to sell in Western Europe and USA. POSITION IN THE MARKET As we know that Parle is no.1 seller of biscuits. Out of total share of market, Parles share is:
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COMPETITORS
Britania
Parle gold Sunfeast
Horlicks
Marico
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PROFIT
Total Profit : ` 5000 Cr.
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QUALITY BENCHMARKS
Hygiene is the first priority.
long-lasting freshness.
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QUALITY POLICY
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HUMAN RESOURCES
Salaries paid to the employees vary from
designation to designation.
WORK CULTURE
Open work culture
Discussion forums and training . Group lunches and outstation team-building exercises.
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employees.
practiced.
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company.
Mission statement To help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience.
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this organization.
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STRENGTHS
WEAKNESS Breakage of biscuits while delivering to retailers. Dependent on its flagship brand, Parle G. Poor packaging in family pack of glucose biscuits.
SWOT
OPPORTUNITY Rising demand for innovative packaging in packaged foods. Improving supply system for established brands. Huge scope for some Parle products in medical shops
THREAT Increase in sale of cheap local bakery products. Emerging substitutes like wafers, snacks and toast.
23 Margin war among the major brands.
BIBILOGRAPHY
www.parle.com
www.indiatimes.org www.offpaper.com www.parleagro.com
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Thank you
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