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Corporate social responsibility comes from integration of three words-: 'corporate,' 'social,' and 'responsibility.

Corporate: Organized business Social: Everything dealing with the people Responsibility: Accountability between the two.

CSR is the Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.

Corporate

social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit, but instead promote positive social and environmental change.

CSR is the balanced integration of social and environmental considerations into business decisions and operations. The term CSR was used in the early 1970s, to increase accountability of business organizations when revelations about corporate corruption, tax evasion, started to happen. By making business ethics its unique selling proposition, a company can accelerate its profit making process.

Understanding

society Building capacity Accountability Stakeholder relations Strategic view Harnessing diversity Environment consciousness High quality products and services Avoid false advertisement claims

Business

creates problems and should therefore help solve them. Corporations are citizens in our society Business has the resources necessary to solve problems. Business is a partner in our society, along with the government and the general population.

Purpose

of business in general is to generate profit for owners. Involvement in social programs gives business too much power. There exists potential for conflicts of interest. Business lacks the expertise to manage social programs.

1. EMPLOYEES AND SHAREHOLDERS 2. BRAND EQUITY 3. ETHICAL MARKETING PRACTICES AND SOCIAL AWARENESS 4. THE ENVIRONMENT CONSCIOUSNESS 5. ENERGY CONSERVATION AND GLOBAL WARMING 6. RESPONSIBILITY TOWARDS THE GOVERNMENT

Increased employee satisfaction leads to employee competence which results in superior service delivery and customer satisfaction. It takes decades for business organizations to build goodwill and trust in the minds of customers and shareholders. Building an ethically responsible culture can reduce the chances of employees indulging in unfair practices within the organization by emphasizing on professionalism and transparency. Socially responsible investments, effective communication, employee participation, fairness, and promotions, adequate compensation and personal development.

A brand is a symbol carrying with it certain associations and images. Customers associate a brand with a promise and built on deep relationships with consumers. Brand loyalty can be strengthened through: increasing continuity of purchase via such techniques as "frequent purchaser" programs, "members clubs", "continuity promotions", that create identification between the users of a brand. Ethics in Business refers to moral standards of the people working in the organization, and the application of right or wrong practices prevailing in the business firm.

Violation of consumer rights Exploitation of employees Protection of environment Exploitation of child labor Exploitation of women Misleading advertisements Production of hazardous products Ensuring Transparency in various departments Illegal trade practices Indulging in Corruption and unfair practices by Management Exploitation of scarce natural resources Violation of Intellectual Property Rights

The elements of Business Ethics are: 1) Values- Moral beliefs held by individuals, organization and society as a whole. 2) Rights- Accessibility of Claims of the individuals in the society. 3) Duties- Duties are obligations, roles and responsibility of the individuals in the society

THE ENVIRONMENT CONSCIOUSNESS: Issues which require immediate attention involve: Climate change Water conservation Air emission E-waste
ENERGY CONSERVATION AND GLOBAL WARMING:
Involves

all the related issues

Management policies, strategies, mission, should be in accordance to the rules and regulations of the legal environment and should follow fair trade practices. Guide lines: To pay government taxes on time. To encourage Fair trade practices. To discourage monopoly and concentration of economic wealth. To follow Consumer Protection Act. To abide by the rules and regulations of legal environment

SPARK - Where empowerment begins at 15 years Infosys empowers the youth by providing them with hands-on experience in Information Technology through SPARK. The on-campus program initiates high school and engineering students across India. SPARK offers a learning environment that helps students realize their potential and assess their industry-preparedness. The program partners with academic institutions to enhance the pool of talent as well as meet the demands of the IT industry. Launched in August 2008, SPARK is managed by 2,400 Infosys volunteers across Development Centers (DCs).It has benefited more than 73,000 students and 4,000 teachers

SPARK-Rural Reach Program (RRP) initiates Grade 5-7 students of rural government schools within a radius of 50150 km of their DCs into IT. RRP is associated with Infosys' PC donation scheme that donates PCs to schools. SPARK Catch Them Young (CTY) provides IT exposure to students of urban high schools through a two-week summer vacation program at our DCs. SPARK GURU brings together teachers from government and government-aided schools of rural areas. They are trained to use computers to teach students and inculcate habits of safety, security and hygiene.

Bangalore DC reached out to 14,548 students. Over 7400 students participated in the programs at Chennai DC. Hyderabad DC held a session on Wireless LAN technology and IP Contact Center (IPCC). More than 11,500 students have participated in SPARK programs in the city. Pune DC organized a program exclusively for girls. Over 1,050 students and 40 faculty members from various institutes and schools were introduced to the Infosys Women's Inclusivity Network (IWIN) initiative. Mangalore DC reached out to more than 2,500 students and 200 members of faculty through their initiatives. More than 17,600 student rural students have been reached through the SPARK initiatives.

INFOSYSIS CSR :Volunteering

A sabbatical policy encourages Infoscions to work for designated Indian Non-Governmental Organizations (NGOs) on community projects. Employees are paid an allowance by the company for up to a year. Infoscions actively support the mid-day meal program of the Akshaya Patra Foundation. It is the worlds largest NGO school meal program blending nutrition with education for more than one million children in rural areas across seven states in India, daily.

Emergency aid

In 2009, floods in Andhra Pradesh and Karnataka caused widespread destruction of life and property. The Infosys Foundation and Infoscions donated 30 crore towards rehabilitation and reconstruction of homes.

In 2010, Infosys Australia organized a fund-raiser to support Red Cross disaster relief efforts in the wake of earthquakes in Haiti and Chile. Infosys USA worked with Red Cross to provide Haitians with food and medical care. Digital empowerment Infosys initiates children into Information Technology at a young age through the SPARK program. In 2009-10, Infoscions touched the lives of more than 70,000 students across India by undertaking IT training and mentoring teachers of government-aided schools in rural areas.

Shaping policies
Members

of the board of directors of Infosys serve on global councils and contribute to policy making in corporate governance, education, healthcare, diversity, and the environment. Infosys is partnering with state utilities in India to introduce 'voluntary green tariff', enabling consumers to offset the cost of renewable energy. Hosted the Climate Roadmap Sub-National Workshop at Mysore, a platform to share best practices in environment sustainability.

Millions

of school children drop out of school in rural India because they cannot afford notebooks. In 2001, Infosys initiated a stationery drive to help tens of thousands of underprivileged children pursue primary education. A green campus, a bright future for butterflies The Infosys Bangalore Development Center (DC) hosts rare species of butterflies as the world celebrates the International Year of Biodiversity.

The

Infosys Prize 2010 recognized six Indian scientists for different streams of scientific research. The company, Infosys foundation, directors and employees collectively pledged INR 30 crores towards the rebuilding activity. With this fund, the team is in the process of constructing over 2100 houses spread across 18 villages in five districts of Karnataka Gulbarga, Yadgir, Raichur, Dharwad and Belgaum.

Infosys' Sustainability Report 2010-11 spells out how a business enterprise can become sustainable by focusing on social contract, resource intensity and green innovation. Infosys iSmart, an innovative energy management solution: Technology Review (India) Infosys iSmart, an Infosys Labs invention to detect and eliminate energy wastage, has been featured as an innovative solution in the 'Grand Challenges Project' of Technology Review (India), the Massachusetts Institute of Technology magazine on innovation.

Infosys

initiated a mass housing project a model for sustainable development supported by the local panchayats, Nongovernmental Organizations and the state government. A green campus, a bright future for butterflies The Infosys Bangalore Development Center (DC) hosts rare species of butterflies as the world celebrates the International Year of Biodiversity.

For

Jamsetji Tata, the progress of enterprise, welfare of people and the health of the enterprise were inextricably linked. Wealth and the generation of wealth have never "been ends in themselves, but a means to an end, for the increased prosperity of India," The Times of India said in 1912 of the Tatas.

R D Tata the Chairman of the Tata Group from 1938 to 1991, believed that, "to create good working conditions, to pay the best wages to its employees and provide decent housing to its employees are not enough for the industry. The aim of an industry should be to discharge its overall social responsibilities to the community and the society at large, where industry is located."

It

was the first to establish labour welfare practices, even before these were made statutory laws across the world. In 1912 it invited Sidney and Beatrice Webb, the Founders of the London School of Economics, to prepare a Memorandum of Health for the Steel City.

The Company also instituted an eight-hour workday in 1912, free medical aid in 1915, a Welfare Department in 1917, leave with pay, Workers Provident Fund and Workmens Compensation in 1920 and Maternity Benefit for ladies in 1928.

Tata

Steel also fulfilled their need for health care, food security, education and income generation through the development of rural infrastructure, empowerment and community outreach programmes. Tata Steel is Indias acknowledged Corporate Social Responsibility leader and is recognized as a most humane organization.

The prestigious "Global Business Coalition Award (GBC) for 2003 for Business Excellence" was conferred on Tata Steel for its response to the epidemic and its outstanding HIV/AIDS Awareness work in Jamshedpur. The award is conferred on companies who have evolved best practices on HIV/AIDS prevention, especially to reduce the stigma and discrimination. This award places Tata Steels initiatives at par with the best in the world, to be showcased globally

7000

Villages around Jamshedpur and Orissa benefit from development programs run by Tata steel rural development society (TSRDS). Programs include: Education, irrigation, afforestation,adult literacy, vocational training, handicrafts, rehabilitation of the handicapped person Community development and social welfare departments(CDSW) Programs.

Education

Tata Steel has influenced the integration of tribals in the economy in a less obvious and immediate way by propping up the education of tribal children and youth of various ages and at various stages of their academic career. Infants and toddlers are prepared for formal schooling in the informally run balwadis (crches/nurseries). The drop out rate of tribal students in schools and colleges has been checked with financial assistance and sponsorships. TCS bears the entire expense of two tribal students who secure admissions for management education at the Tata Institute of Social Sciences. The Xavier Institute for Tribal Education near Jamshedpur has also been supported by Tata Steel to produce professionally trained personnel.

Tribal's

culture :Efforts to support tribals may well leave them at the doorstep of development without a sense of belongings and their cultural heritage. Tata Steel has set up the Tribal Culture Centre (TCC) at a cost of Rs 35,00,000. Adim Dastoor, a three day programme, was organized at Bari Maidan, Jamshedpur. This cultural extravaganza showcased the heritage and lifestyle of the indigenous people in Jharkhand

Income generation for tribals

Tata Steel, holding the belief that the tribals know best for themselves, has assisted in the formation of many Self Help Groups (SHGs). SHGs enable the tribals to arrange for credit and engage in micro-enterprises like making Dokra items, carpet weaving, terracotta, paper bag making, mat making, food processing, poultry, mushroom farming, piggery, pisciculture and floriculture. Tata Steel provides these groups with training, networking and assistance in marketing. Company has given them vocational training in areas like basic computer operation, software management, shorthand, typing, motor driving and handling pregnancies as birth attendants. Health care :Among the most active sponsors of the Lifeline Express a hospital on wheels. At Jamshedpur, the Company runs a 850-bed general hospital with a specialised Burn Centre, Dispensaries and Super Dispensaries to reach out to its employees as well as a large number of citizens

Mother and Infant Survival Programme Population Stabilisation Operation Muskaan for cleft lips and palates "YARS" Youth and Adolescent Reproductive Services Specifically targeted programmes on HIV and AIDS. Project "WATSAN" for Water and Sanitation Free Health Checkups for Women at Surya Clinics Pioneer in Family Initiatives and HIV/AIDS Awareness Ringing the first alarm bell for Population Control. first corporation in the country to launch a family welfare programme, Tata Steel has been promoting controlled family planning since the 1950s

Health and AIDS Awareness Taken proactive steps in AIDS prevention by spreading awareness not only amongst its employees, but also the community at large so that the inhabitants of Jamshedpur and at other locations, remain safe. Tata Steel has evolved a corporate sector model to prevent the spread of STD/HIV/AIDS, globally and nationally. This model is being shared through forums like ILO, Global Business Coalition on HIV/AIDS, Global Compact Initiatives, WHO-SE Asia Regional Office, NACO (National AIDS Control Organisation) and JAPC (Jharkhand AIDS Prevention Consortium) and more recently through Global Reporting Initiatives

environment management is integral to sustainable business.] Tata Steel is the first company in the country to be conferred ISO-14001 Certification for its main steel works and utility services in Jamshedpur. All its mines and collieries are also ISO-14001 Certified for environmental management.

Environment :Tata Steel believes that

Tata Steel, has planted 1.5 million surviving trees as a part of the Green Millennium campaign. It may be worth mentioning that Jamshedpur has the best tree cover in the country.

Runs

15 hospitals in India Programs includes: adult education, and schools Takes care of 5000 physically challenged individuals. Various medical and healthcare programs (100000 patients have been examined under group medical pro grams, etc.) Immunization programs for children and pregnant woman. Provides vocational training programs, and trained 3000 women workers.

Adopted

several villages under village infrastructure development programs. Trained 10000 villagers in its carpet weaving center.

Mahindra groups initiatives:


Providing

talent scholarships for low income group school children and other programs. Mahindra Group formally announced the launch of project Mahindra Hariyali in which 1 million trees will be planted nation-wide by Mahindra employees and other stakeholders including customers, vendors, dealers, etc.

Protecting

our environment. Selling nutritious products and advocating healthy lifestyles. Acting with integrity and adhering to the highest ethical standards. Promoting diversity in our work force and partnering with diverse suppliers. Ensuring a safe, healthy workplace.