Travel & Tourism Sector

Introduction
India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World

Travel & Tourism India is now recognized as a year round destination According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020

New up coming tourism products

Monsoon magic

Village tourism
Medical tourism Wellness & Spa tourism. Luxury tourism

Travel & Tourism sector in Print during Jan-May 09

Decreased by 38% High share of advertising by the

'Private/International' advertisers Metro Newspapers contributed for 54% share of overall Travel & Tourism sector advertising in Newspapers.

Travel & Tourism sector on TV during Jan-May 09

Growth of 8%. Private/International advertisers accounted

for 61%. Ministry of Tourism leads in advertising. Advertising on National Channels.

Top 10 Advertisers of Travel and Tourism Sector on TV during Jan-May 09

Zone wise share of Travel & Tourism sector

Top 10 Cities of Travel & Tourism sector

Political
Terrorism and security
Support provided by Government. State governments are encouraging the

growth .
Indias role in international politics

Economic
GDP of India
Exchange rate fluctuation Increase in number of hotels.

Social
People became wary of international tourists.
Growth of population Healthy lifestyle

Technology
Transportation facilities
Presence of airports and frequent flights. E-commerce

Government Policies
NRI investment Tax Exemption

Increase rate of service tax

Lowest spenders Concession on Custom duty Public Private Partnership

SWOT ANALYSIS

Strengths
Rich culture heritage and colourful festivals.
Scenic beauty and suitable terrain. Indian hospitality.

Weaknesses
Inadequate infrastructure
Overcrowding Inadequate

marketing

and

information

channels.
Some places are inaccessible, especially in

winter.

Opportunities
OI is giving special attention to certain regions like Northeast India. Asian Development Bank is preparing a SubRegional Plan for development of tourism in India. Potential for private sector's investment in tourism projects. Availability of high quality human resource.

Threats
Strong Competition.
Terrorism. Disorganized tourism development. Environmental factors.

Interview
Which Media are used for Advertising?

Outdoor
Print Catalogs Telecalling Internet

Interview CTD.
What is the Impact of the utilized Advertising Medium? Attracts and creates awareness in the New Clients Targets are Reached Packages of tour, gets easily sold out Prospective Clients are Created

Future Plans
Trends in the business will revamp

Plans on selling more packages of India rather than Foreign

Growth in Indian Economy will enhance the

Tourism Business Target on Frequent Corporate Travellers