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  • Competitor Analysis Indigo Airlines

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    Ben Jais
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    The aviation industry faces intense competition due to little product differentiation between airlines, slow industry growth requiring stealing customers, and suppliers like Boeing and Airbus having strong bargaining power. Low-cost carriers especially see high competition as customers have no brand loyalty and switching costs are high, making it difficult to earn high returns in this mature sector.

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    The aviation industry faces intense competition due to little product differentiation between airlines, slow industry growth requiring stealing customers, and suppliers like Boeing and Airbus having strong bargaining power. Low-cost carriers especially see high competition as customers have no brand loyalty and switching costs are high, making it difficult to earn high returns in this mature sector.

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    Attribution Non-Commercial (BY-NC)
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    960 просмотров1 страница

    Competitor Analysis Indigo Airlines

    Загружено:

    Ben Jais
    The aviation industry faces intense competition due to little product differentiation between airlines, slow industry growth requiring stealing customers, and suppliers like Boeing and Airbus having strong bargaining power. Low-cost carriers especially see high competition as customers have no brand loyalty and switching costs are high, making it difficult to earn high returns in this mature sector.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Strategic groups

    Aviation industry is a highly competitive industry because of which it is difficult to earn high returns in this sector. Below are the major reasons for the high competition in the low- cost carrier airlines: Very little scope for differentiation between competitors products and services Aviation is a mature industry with very little growth. The only way to grow is by stealing away customers from competitors Suppliers of aircrafts are the same, i.e., Boeing and Airbus. Hence suppliers bargaining power is high Switching cost of customers is high for low cost carriers, i.e., there is no brand loyalty

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