HMI POLYPHONIC

MIXING MUSIC AND MATH

SUGGESTED MARKETING STRATEGIES BY SHASANK MOHAPATRA ADVANCED MARKETING MANAGEMENT (SPRING) UTS SYDNEY

INTRODUCTION
GRUPO AIAS ($5M/Year) 1ST FORAY INTO ENTERTAINMENT INDUSTRY PHENOMENAL NEW INNOVATION : HIT SONG SCIENCE MUSIC INDUSTRY RULED BY BIG 5

HOW HSS WORKS

INDUSTRY ANALYSIS

COMPANY SWOT ANALYSIS

COMPANY ANALYSIS Porters 5 forces model

COMPANY ANALYSIS Porters Generic Strategies Model

TRACEY AND WIERSEMAS (1995) VALUE DISCIPLINE MODEL

McKINSEY/GE MATRIX MODEL

ANSOFF MATRIX

SUGGESTED STRATEGIES
TARGET MARKET- BOTTOM UP

PRIMARY MEDIUM OF DISTRIBUTION INTERNET

FLEXIBLE PRICING STRATEGY
PENETRATION PRICING FOR ARTISTS CONTRACT PRICING FOR PRODUCERS ROYALTY FEES STRATEGY FOR RECORD LABEL

POSTIONING AS A MARKET RESEARCH TOOL

SUGGESTED STRATEGIES
MARKETING FOCUS ON SINGLES LAUNCHES LICENSING OPTIONS

HARDWARE CONVERGENCE

If music be the food of life,

Play On !

THANK YOU