Click to edit Master subtitle style Automobiles

Maruti Suzuki Ltd

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Group Members

Tanisha Jacky Amruth Sandarsh

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History - Maruti
Maruti Udyog Ltd was started by the

government of India

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Introduction
Maruti Suzuki India Ltd. (MSIL)
Formerly known as Maruti Udyog Ltd Subsidiary of Suzuki motor corporation, Japan

Founded during 1981

Started its production during 1983

Shinzo Nakanishi, MD & CEO Headquarters set up in New Delhi Started as a public company
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About the Company

Suzuki Motor Corp holds a 54% equity stake
10% owned by the government of India

Vision Statement:

The Leader in the Indian Automobile Industry, Creating Customer Delight1 and Shareholder's Wealth2; eventually become a pride of India
Mission Statement:

Modernization of the Indian automobile industry

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Automobile an Overview in India

Indian Automobile Industry is on overdrive
Rapid urbanization Overwhelming growth in the middle class population

Indian automobile industry recorded a growth of 16.07% in

2006-2007

Facts & Figures:

Contributes 4% to the national GDP Accounts for 5% of the industrial output in India 5/3/12

Models of Maruti Suzuki

Current Sales of Automobiles:
800 (Launched 1983) Omni (Launched 1984) Gypsy (Launched 1985) WagonR (Launched 1999) Alto (Launched 2000) Swift (Launched 2005) Estilo (Launched 2009) SX4 (Launched 2007)
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Models of Maruti Suzuki

Imported:
Grand Vitara (Launched 2007) Kizashi (Launched 2011)

Discontinued Car Models:

1000 (1990 1994) Zen (1993 2006) Esteem (1994 2008) Baleno (1999 2007) Zen Estilo(20062009)
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Manufacturing Facilities
MSL has two facilities in Gurgoan and Manesar Combined manufacturing Capacity of 1 million cars per annum

Gurgoan Plant: Manufacturing capacity of over 700,000 cars per annum In 2008 2009 the company installed a state of the art K series

engine plant
K series engine plant employs global manufacturing best practices

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Manufacturing Facilities
Manesar Plant: Its the companies latest car assembly plant

Started in February 2007

Has a capacity to produce over 300,000 units per annum Its a modernized plant, set up to suit SMCs & MSLs global

ambition
The plant is designed to manufacture diverse car models conveniently It has technologies such as:
Automatic Tool Changer Centralized Weld Control System Numerical Control Machines

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Domestic Sales and Service Network

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External
Environment
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PEST Analysis

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Competitors

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Market share

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Pricing Strategies

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Partners and Suppliers

The Company achieve high localization, and reduce costs The company has a strong base of 246 suppliers (as on 31st

March 2009)
Including 16 joint ventures 76% of the companies suppliers are located in the 100 kms of radius from

its plant

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Name Asahi India Glass Ltd

Component Glasses

Location Bawal (Rewari) Manesar (Gurgaon) Maruti Suzuki India Ltd. Joint Venture Complex Maruti Suzuki India Ltd. Joint Venture Complex Bhiwadi (Alwar) Dadri (Greater Noida) Manesar (Gurgoan) Maruti Suzuki India Ltd. Joint Venture Complex Narsinghpur (Gurgaon) Maruti Suzuki India Ltd. Joint Venture Complex Gurgoan Manesar (Gurgoan)

Bellsonica Auto Components India Ltd Large Sheet Metal Bharat Seats Ltd Caparo Maruti Ltd Climate Systems India Ltd Denso India Ltd FMI Automotive Components Ltd Jay Bharat Maruti Ltd Krishna Maruti Ltd Machino Plastics Ltd Mark Exhaust Systems Ltd Seats Large Steel Metal Radiators Assembly Auto Electricals Exhaust System Components Large Sheet Metal, Exhaust Systems Seats/ HL Roof/ Door Trim Bumper, Instrumental Panel Exhaust Systems, Doors Sashes

Magneti Mareli Powertrain India (P) Ltd Electronic Control Unit Nippon Thermostat India Ltd SKH Metal Ltd Sona Koyo Steeriong System Ltd Suzuki Power Train India Ltd

Water Thermostat, Water Temp-Sensor Gummidipoondi (Chennai) Fuel Tanks, Sheet Metal Assemblies Steering System, Case Differential Casting & Engines Maruti Suzuki India Ltd. Joint Venture Complex Narsinghpur (Gurgaon) Manesar (Gurgoan)

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Internal
Environment
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SWOT Analysis
Strengths:
Contemporary technology, Japanese management practices Recruitment is done in a very tedious manner

Ensuring the talent and the best professionals

Good brand name Maruti Udyog Ltd has been the market leader for more

than a decade
Has a great dealership chain the market Better after sales service Low maintenance cost
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 Weakness:
Depends highly on Suzuki corporation for technology MUL has launched luxury cars, their brand position is for the

middle class people who are not interested in luxury

Bureaucracy and Technological disadvantages have made

MUL unacquainted to international standards or keen competition

Exports have not doing good for Maruti Global image still not competitive

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HR Practices

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Organizational Structure
Board of Directo Managi rs ng Directo r
Corporate Planning Company Secretary & Chief Legal Officer Corporate Services & Chief Risk Officer Corporate Communicatio ns

CSR

Production
Manufacturi ng

Supply Chain Component Sourcing Vendor Developme nt Consumabl es

Engineerin g Research & Developme nt Quality Assurance Service

Administrati on Research & Developme nt Quality Assurance Service

Marketing & Sales Sales (domestic & Exports) Pre-Owned Cars Spares Market Strategy Developme nt Road Safety

IT I Projects

Facilities Planning Production Services Supplier Quality Assurance

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Marketing Strategies

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Financial Condition

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Shareholding Patter of the Company

Category No. of shares (as on 31st March, 2009) Shareholding (%) 1. Promoters Holding (A) Promoter: SMC 2. Non-Promoters Holding (Institutional Investors) Mutual Funds and UTI Banks, Financial Institutions, Insurance Companies (central / State government institutions / Non-governmental Institutions) FIIs Sub-Total (B) 3. Others Private Corporate Bodies Indian Public (including NSDL & CDSL) NRIs / OCBs Trust, HUF & Others Sub-Total (C) Grand Total (A+B+C) 65,76,273 65,21,742 1,77,881 4,74,239 1,37,50,135 28,89,10,060 2.28 2.25 0.07 0.16 4.76 100 89,17,144 5,36,93,847 5,59,30,494 11,85,41,485 3.09 18.58 19.36 41.03 15,66,18,440 54.21

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Operations

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The future of automobile in India

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Future of Maruti in India and Globally

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Contact Details - Maruti

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Thank You
For Any Queries Please Mail us at xyz@gmail.com Or Contact XYZ - 9000000001

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