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ByProf.Dheeraj Tiwari
Product Development
Introduction
Growth
Maturity
Product
Price Distribution
Promotion
Product
Price Distribution Promotion
High
Price
Low Rapidpenetration strategy Slowpenetration strategy
Continued..
Increase the usage rate among users Have consumers use the product on more occasions. Have consumers use more of the product on each occasion Have consumers use the product in new ways. Product modification Trying to stimulate sales by modifying the products characteristics through
Continued..
Quality improvement: Aims at increasing the products functional performance. Eg: Aashirvaad, Annapoorna, Pillsbury, Naturefresh Feature improvement Aims at adding new features, such as size, weight, materials, additives, and accessories, that expand the products performance, versatility, safety, or convenience. Style improvement Aims at increasing the products esthetics appeal. Eg; New car models, New Coke
Decline Stage
Increase investment Resolve uncertainties - stable investment Selective niches Harvesting Divesting To establish a system for identifying weak products. Some firms abandon declining markets earlier than others.
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