Progress report on consumer preference Between Cadbury and nestle.

Samrah durrano BBA/8006/09

Introduction
Comparative study is a study in which a

participant is randomly assigned to one of two or more different treatment groups for purposes of comparing the effects of the treatments Comparative study means comparing any two or more outlets or companies in different fields

Cadbury and nestle

Cadbury is a confectionery company owned

by Kraft Foods and is the industry's secondlargest globally after Mars, Incorporated.Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide. Nestl S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestl. Today, the company operates in 86 countries around the world, and employs over 280,000 people.

Objective Of Study
The objective of the study is to find out the

consumers preferred brand on the basis of the products they provide.

To study the factors affecting the consumption

pattern.

Research Methodology
Research methodology is the tools , sources

,methods for collecting the data Primary source : A sample of 100 people is taken. The data is collected directly from respondent with the help of structured questionnaires Secondary source: The secondary data is collected from internet.

Questionnaire
1.Do you eat chocolate Yes no 2. Which brand of chocolate do you prefer? Cadbury Nestle

3.Which sub brand have you purchased? Cadbury nestle dairy milk kitkat five star munch perk milky bar celebration bar one

4.How much importance do you give to the following factors when you purchase a chocolate?
FACTO R taste Price Quality VERY IMPORTAN IMPORTAN T T NORMA L NONE

Packagi ng
Brand Color

Shape
quantity

5.How much are you satisfied with the following fact ors in your preferred chocolate?
factors taste Price Quality Packagi ng Brand Color Shape quantity Very Satisfied Satisfied Norma l Least Satisfied

6. Which form of a chocolate do you like? Hard Nutties Crunchy Chew

7. What pack do you purchase? Small Big Family Pack 8. Which promotional offers attract you most? Free gifts Price Offer Any other

9. Which of these factors affect your purchase? Advertisement Suggestion from friends and relatives Attractive Display Brand Ambassadors 10. Which media of advertisement influence your purchase? Television Newspapers Brochures Hoarding Display

11. How frequently do you purchase chocolates? Once in a fortnight daily Weekly Monthly Quarterly 12. What according to you is the reasonable price of chocolate? Below5 5-10 10-20 20-30 Above 30

13. If your preferred brand is not available for repeat purchase then what will you do? Postpone your purchase Switch over to other brand Go to the other shop to search for your preferred brand
PERSONAL DETAILS

Name: Address: Age: Between 0-10 Between 20-30

Between10-20 Above 30

Pending work
Analysis

Conclusion