FINAL EVALUATION OF MANAGEMENT

THESIS
. REPORT

BY
SILPA.PALETI
7NBGU029

Under the esteemed guidance of

Mr. SITA RAMAIAH, P.GURU PRASAD,

Center Head, Faculty Member,
ICFAI National College, ICFAI National College,
Guntur. Guntur.
“A STUDY ON CUSTOMER SATISFACTION TOWARDS FOREX
SERVICES
OFFERED BY HDFC BANK”.
 COMPANY PROFILE
HDFC BANK
The Housing Development Finance Corporation Limited (HDFC) was amongst
the first to receive an 'in principle' approval from the Reserve Bank of India (RBI)
to set up a bank in the private sector, as part of the RBI's liberalization of the Indian
Banking Industry in 1994. The bank was incorporated in August 1994 in the name
of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January 1995.

The Bank was promoted by the Housing Development Finance Corporation

Limited, a premier housing finance company (set up in 1977) of India. Net Profit
for the year ended March 31, 2006 was Rs. 1,141 crores. The bank was
incorporated in August 1994 in the name of 'HDFC Bank Limited', with its
registered office in Mumbai, India. HDFC Bank commenced operations as a
Scheduled Commercial Bank in January 1995.Currently HDFC Bank has 753
branches, 1,716 ATMs, in 320 cities in India.
PURPOSE OF THE STUDY
The main purpose of the study is to know the customer satisfaction on
forex services offered by HDFC bank, Guntur .
In the present competitive environment it is very crucial to every business
firm to ensure satisfaction to its customers. According to one survey it was
found that it costs five times more to attract a new customer than to retain
an existing customer. So with all these parameters taking into
consideration one can say that it is very important to provide goods and
services that satisfy customers needs or wants irrespective of the industry
or scale of the business in which a firm is operating.
Here the main purpose of the survey is to know the various factors that are
very important in satisfying the customers needs and to know how HDFC
bank is ensuring its customers satisfaction.
EMPE RICAL ANAL YSIS

out of 50 customers 42 customers are satisfied with the services of HDFC

bank

HDFC offered a variety of forex services like forex hedge, forex arbititage,trade
bills,and forex account etc

out of 50 customers 28 customers have forex account in HDFC bank

89% customers feel that they are satisfied with the exchange rate quotated by
HDFC
.

OBJECTIVES

To know the customers satisfaction levels towards forex services

offered by HDFC bank

To know what are the different type of forex services offered by

HDFC bank

To know the impact of present financial scenario on forex services

To know the procedure of forex services

To know the exchange rate quoted by HDFC bank on forex services

 FININDINGS

Customers are very much satisfied by the forex

services offered by HDFC bank
HDFC Bank business is based on four core values:
operational excellence, customer focus, product
leadership, people.
HDFC Bank preferred program for high net worth
individuals.(HNI)
It has a positive impact in the minds of the
customers
Customers are very much satisfied by the exchange
rate quoted by HDFC bank.
 SUGESSI ONS :

The company should come up with innovative ways

of service at their door steps this
may be a costly affair but will surely give positive
results in the long run.
The company should focus on the advertising
strategy and also the marketing of the product.
The company should emphasis on creating an
awareness about the FOREX operations.
The bank should have to provide some more
services for the customers.
CO NCL USION
During my study on HDFC Bank I came to know that HDFC bank is
providing better forex services compared with other private sector banks.
The impact of global/external economic conditions creating impact on
financial system of India, and reserve bank, central government proposals
of controlling inflation rates by hiking the CRR,SLR,REPO RATES which
creates additional burden to clients and banks.
HDFC Bank has been design keeping mind needs of customers who
seek distinct financial services information and advice on various forex
services.
Financial institutions rendering various diversified services like forex,
portfolio management services at viable cost.
 REFERENCES
 
Websites
www.google.com
www.hdfcbank.com

 
Books
Financial management
BY