R K SWAMY BBDO

Sohini Bhowmik Arnab Ray Anirban Basu Avik Kumar Naskar

R.K.SWAMY "Not failure, but low aim is crime."

A BRIEF HISTORY OF THE LEGEND . MR. R.K.SWAMY

Mr R K Swamy was a one of a kind in the advertising business in India. His record could well stand unbroken forever. For he was the architect of not one, but two, leading advertising agencies in his remarkable career that spanned 63 years. He started his career in J. Walter Thompson, in preindependence India, in 1940, in Bombay, in the Indian Languages department. His talent and hard work could not be ignored. He was sent to Calcutta for several years, then brought back to Bombay. In 1955, he moved to Madras where he started not just the new office of J. Walter Thompson, but indeed the entire advertising industry in the South of India. He quit this organization after 33 eventful years, when he was its senior most director, and when this company was established as the leader in the business. He started his second innings, at the age of 50.

A Brief History "We must build an institution

Doors of R K SWAMY Advertising Associates Private Ltd. opened for business on April 3, 1973. It was a full service Agency from day one, and it even included a Research Department. Within seven years, this company had spread its wings across the top five cities of India. They pioneered the concept of Total Communication System (a forerunner to the Integrated Marketing Communications of today), and opened up the entire Public Sector as an advertising category. The company joining hands with the BBDO Worldwide Network in 1986, long before such tie-ups became the trend in the industry.

Goals of R K SWAMY BBDO

To assist clients by developing solutions to their marketing communication problems. Providing the intelligence and support to help them reach their goals. It is geared to deliver this to clients, no matter how big or small, across categories and locations.

Company Profile COMPANY PROFILE

Ranked among top three agency networks in world.

Its office spans 250+ cities across 70+ countries.

Serve the needs of leading companies like Pepsico, Visa, Cingular, Wrigley's etc

Most creative global agency network.

Won more awards in the leading shows of the year than any other network. BBDO is wholly owned by Omnicom Group, the worlds leading market communications group listed on the NYSE.

HANSA VISION HANSA VISIONS

Adopted the Hansa bird as its symbol right from its inception in 1973

SERVICES

Advertising and Creative - R K SWAMY BBDO Communication based on an incisive understanding of the product, the consumer and the market R K SWAMY Media Group Media Direction- offers leading-edge thinking with tools, processes and customer engagement techniques Digital Direction- delivers exceptional analysis and new ways of using the web Market Research Hansa Research - the fastest growing market research Company in India Interactive Services Creating websites and micro sites,buying digital and mobile media, optimizing e-commerce sites

SERVICES

Marketing Services Hansa Events and Activation Hansa Retail ID Specialised Communication Services More offerings Hansa Television

Services in USA World class provider of Marketing Services TV Programme Production

AUTOMOTIVE AND RELATED

CONSUMER DURABLES

CORPORATE

DIGITAL & IT RELATED

ENGINEERING

FASHION & TEXTILES

FINANCIAL SERVICES

FMCG

INFORMATION TECHNOLOGY

SOCIAL MARKETING

CAMPAIGNS

THE RAYMOND CAMPAIGN

The

complete man

THE SBI CAMPAIGN

THE LLYOED PRIDE CAMPAIGN

SOME OTHER CAMPAGIN

All there is to thinking is seeing something noticeable which makes you see something you weren't noticing which makes you see something that isn't even visible

Thank You..