Академический Документы
Профессиональный Документы
Культура Документы
. Hotels and restaurants are the most important part of the hospitality sector.
major cities .
COMPETITORS
The Taj group of hotels . Grand Radisson . Le Meridien .
4PS
PRODUCT
High quality facilities accompanied by exemplary
personal services.
It has multi cuisine restaurants. It has a special spa in its every hotel (kaya kalp) It has an executive club which offers magnificent dcor
Place
It consists of over 70 hotels across as many destination in
india.
The prominent in india are : ITC Maurya New delhi ITC Maratha MUMBAI ITC Sonar Kolkata ITC Mughal agra ITC Grand central - Mumbai ITC Windsor bengaluru ITC Kakatiya - hyderabad
PROMOTION
Primary focus on mass communication via print
PRICE
Room Category Special Tariff Single room Special tariff double room
Executive Club
Rs.22000
Rs.25000
Rs.18000
Rs.20000
Rs.15500
Rs.16500
EXECUTIVE SUMMARY
New Delhi, the capital of India, is one of the premier cities
which experiences huge influx of tourists almost around the year. New Delhi is one of the popular satisfies the tastes and preferences of the tourists. For three consecutive years, the hotel has been awarded the British Safety Councils Sword ho Honor Award. The Maurya, New Delhi has been the preferred residence of visiting heads of state and global business leaders for over 25 years.
TABLE OF CONTENT
Situation analysis
Marketing strategy Financial projections Implementation controls References
SITUATION ANALYSIS
ITCs hotel division was launched on October 18, 1975, with the
group has joined hands with the Sheraton Corporation to strengthen its international marketing base.
TARGET
SWOT ANALYSIS
STRENGTHS Structure: flat, decentralized structure. Skills: diverse range of service skills within management and staff. Style: strong, participative culture. Staff: Specialized and experienced staff that are motivated and highly
skilled. A well trained team who respects and promote the brand values.
Reputation: A strong reputation within the local market and corporate and
SWOT CONTD
Weaknesses Strategy: differentiation strategy needs to be more clearly
new staff.
Facilities: certain rooms require renovation and upgrade as regards
technical equipment, such as high speed Internet access and laptop links.
OPPORTUNITIES
Market: Returning growth after a period of slump. Competitors: No direct competition exists at present, in terms of the five
star 'boutique business property' niche. Suppliers: Strong, long-term relationships established with suppliers. Guest Dependency: Repeat corporate business based on personal service and quality, in a small but luxurious environment.
THREATS
Market Entry: potential for a competitive, global brand to enter the market
with a similar product. Substitutes: fully furnished and serviced business apartments offering lower daily rates. Economy: recovery from slight recession may take time.
MARKETING STRATEGY
Our marketing strategy's objective is to communicate the
unique set of services that we offer to discerning hotel guests. We attempt to direct the focus of our guests to the issues of quality and value for the money as opposed to simply the bottom line costs associated with their stay. Our marketing strategy will allow us to communicate our brand values, develop close working relationships with our customers and suppliers and to identify the needs of our guests in an effective manner. Continued differentiation and growth are two goals we have set for ourselves. Growth will take place by targeting new areas of business within both local and national communities.
MISSION
WE are dedicated to providing its guests with the highest
quality of service and standards. We seek to deliver on our promise of value and quality above all else. We value our place in the community and will work to develop those relationships and to respect and protect our environment.
and shareholders whilst honoring our brand values and encouraging our personnel to develop themselves in an environment of trust, loyalty and encouragement.
OBJECTIVES
To continue to communicate our strategic
guests.
FINANCIAL PROJECTION
Particulars Advertising (print media) Advertising (electronic media) Total cost 98,oo,ooo /26,50,000/-
Promotional visit
BANNERS TOTAL
1,20,000/2,00,000/1,27,70,000/-
SALES FORECAST
Break Even Analysis
IMPLEMENTATION CONTROLS
Schedule of advertisement NEWSPAPER APPEARANCE TOTAL EXPENSES
TIMES OF INDIA
Hindustan Times magazines Banners Promotional visit Electronic media Official website T.V. Ads TOTAL
Once in a week
Once in a week Once in a week Prime locations of delhi Corporate offices
60,00,000
24,00000 14,00,000 200000 1,20,000 1,50000
4 times a day
25,00,000 Rs.1,27,70,000/-
Contd:
Return on Investment:
Restraunt revenue Rs .3,00,00000
Room Rent
Rs. 5,00,00000
CALULATION:
ROI:Rs.18,00,00,000 -
1,27,70,000=Rs.16,72,30,000
Therefore:16,72,30,000/1,27,70,000*100
Approximately 130% profit on and against the
investment.