Innovative Practices by Nirala Sweets

Presented By : Adeel Ahmad Amir Khan Kashif Rajani

Video Clip

Vision Statement
To be an innovative and pioneer company continuously offering unique products and interesting service concepts others cannot even dream of.

Historical Overview
Mr. Taj Din migrated from India in 1948 Capital Base of ONLY Rs. 200!!! Initial Human Resource of 2 individuals Breakfast was Niralas Initial Product Line Fleming Road was the first business location

Historical Overview
In late 1960s, Mr. Farooq Ahmad joined the business when his father Mr. Taj Din felt ill.

He realized the importance of packaging

Later Mr. Faisal Farooqs contribution was instrumental in differentiating the two Niralas one that operated in Lahore only to the one that operates globally

Progress Towards Betterment

Extended the product line

More outlets added to the chain

Strategic direction and goals marked First professional manager hired in 1997

Nirala Today
Dairy and Namkeenz introduced Annual Sales of over 75 million pieces of sweets Over 600 employees Over 25 outlets in 8 major cities of Pakistan as well as UAE Market Leader setting industry standards and norms

Customer Satisfaction Index 12.00 10.00 10.00 8.92 8.52 9.34 8.79 7.92 7.88 8.30 9.19 7.85 8.17 7.47 6.32 9.39 8.85 8.28 7.21 9.07 8.42 8.94 7.66

Scale of +10 to -10

8.00 6.07 6.00

4.00

2.00

0.00 JR DHA TWN MM SP HC KHI RWP ISB FSD Average Branch Location Quality Index Sales Staff Index

Product Portfolio
Sweets Sugar Free Cold Range Salties Dairy Products Rabri Milk Flavored Kulfi

Transformation
New Look of Outlets Metamorphosis from shop to hang out Seating Arrangement Western Milieu

New Customized Packaging

Tin Packaging Handmade Collection Wooden Boxes Wedding Range Special Occasions Range

Competitive Advantage
Hiring professional managers Vast geographical coverage Feedback from customers Focus on ambience Variety of Packaging

Forces Driving Innovations

Research and Development Findings for products not currently launched by competitors
Sugar-Free Flavored kulfi Desi Ghee Pasteurized milk

Forces Driving Innovations

Advertising and Marketing
Conducts market survey Finds untapped markets Focus Groups marketing study Ads on public transport and roads
Projection as a modern hang out

Forces Driving Innovations

Quality control department
Centralized production Hygienic preparation of products Transportation in fridge fitted vans Chemical testing of products Ensuring food quality

Recommendation
Implementation of MIS

Written codes of ethics

More branches in Islamabad and Karachi Fully automated manufacturing process

Questions & Answers

Thank You