By, B.V.

Swetha Roll-No-13

Introduction
Blue Dart Express Ltd., South Asia's premier courier, and integrated express package Distribution Company. They have the most extensive domestic network covering over 27,005 locations, and service more than 220 countries and territories worldwide through the group company DHL. It offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance. Today, it is an irreplaceable part of the supply chain for key market players like DELL, Citibank, HSBC, Nokia, and HCL etc.

Companys Profile
Incorporated On-1995 Started Operations-June 1996 Corporate Office-Blue Dart Aviation Ltd Blue Dart Center, Sahar Road, Andheri, Mumbai - 400 099 Head Office-Blue Dart Aviation Ltd 88-89, Old International Terminal, Chennai - 600 027 Board of Directors-Mr.Tushar Jani :: Chairman Ms.Tulsi N Mirchandaney:: Managing Director Mr.Clyde Cooper :: Director Air Marshal Mahon (Retd) :: Director

Contd
Network- Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkatta , Mumbai. No. of employees- 6000 and above Type of Aircraft- Boeing 737-200 Boeing 757-200SF

 Blue Dart Aviation operates Boeing 737freighters in India. Blue Dart has interline agreements signed with 23 international airlines, including
Air Canada , Air France, Air India , Air Mauritius , Alitalia , Asiana , British Airways , Cargolux , Cathay Pacific , China Airlines, Cross Air , Das Air , El Al Israel Airlines , Emirates Sky Cargo, KLM Royal Dutch Airlines , Kuwait Airways , Polar Air , Saudi Arabian Airlines, Singapore Airlines, Sri Lankan Airlines, Swiss Air, South African Airways, and Qatar Airways.

Key competitors: DTDC , GATI , ELBEE etc.

major players Key Players (Indian) C R C Carrier Chartered Carriers Chokhani Global Express Coastal Roadways Container Corporation Of India Corporate Couriers & Cargo DHL Elbee Services Fedex Frontline Corporation Gati Inter State Oil Carrier Menlo Worldwide Orbit Multimedia Patel On-Board Couriers Patel Roadways Skypak Services Specialist TCI TNT Express

Size and growth rates

The organized domestic air express market is pegged at around Rs.15bn, which grew at a CAGR of 7-8% while the domestic organized ground express market is pegged at around Rs. 1,700cr, which grew at a CAGR of 14-15% .

Bluedart have the most extensive domestic network of 27,050 locations serviced through 390+ DHL Blue Dart retail outlets, 7 dedicated aircraft, 5885 vehicles and reach to over 220 countries .

 The companys revenue- Rs 34.01 cr. profit after tax for the quarter ended June 30, 2011.

Bluedart Q2 sales - Rs 370.94 cr.

an increase of 33.80% over the corresponding quarter of the previous year. Blue Dart Express Limited is India's largest express company with a 40% domestic market share.

 Vision :to establish continuing excellence in delivery capabilities focused on the individual customer. In pursuit of sustainable leadership in quality services, they have evolved an infrastructure unique in the country today. Services :State-of-the-art Technology, indigenously developed, for Track and Trace, MIS,ERP, Customer Service, Space Control and Reservations.

Blue Dart Aviation, dedicated capacity to support their time-definite morning deliveries through night freighter flight operations.

Its Competitive Advantage lies in 1)Its vast and unparalleled domestic network.

2)A spectrum of services to provide customized solution.

3)Its customs and regulatory expertise.

4)Its technology.
5)Its air network.

Logistics In Blue Dart

1. The delivery of goods to the customer in the most reliable transit period possible.

2. The reverse flow of acknowledged signed delivery records without which, in many cases ,recovery of bills are virtually impossible.
The Companys value added features viz; Demand draft on Delivery (DOD), Freight on Delivery (FOD) and Freight on Value (FOV)

SERVICES OF BLUEDART
Regional Services In SAARC Area

Between India ,Bangladesh , Bhutan and Nepal

1)Regional Priority: Documents (RPDX)

The most dependable and secure delivery for non-dutiable, critical and important shipments such as legal documents and tenders. 2)Regional Priority: Non-Documents (RPDT) Fast reliable and safe door deliveries for samples and noncommerical shipments. Currently available between India and Nepal only.

Other services
1)Domestic priority: The fastest, most reliable, door-todoor delivery service for documents and small shipments under 32kgs per package.

2)DartApex : door to door delivery services within India

for shipments weighing 10kgs and above.

3)Dart Surfaceline : is an economical,cost effective

logistics option for less time sensitive shipments.

International Services
International services of Blue dart are taken over DHL EXPRESS in 2002, offers DHL Document Express (DOX), DHL Worldwide PackageExpress (WPX) and the Jumbo Box (Jumbo Box - 25 kgs. and Jumbo Junior - 10 kgs.), a one-stop shipping process for reliable, time definite, door to door delivery of international documents.

Channel and distribution

Receiving goods

Transportation of goods

Delivery of goods

Efficient transportation, fast delivery

Promotion
In an overcrowded, cluttered world, brand Blue Dart has exploited every opportunity to stand out. More recently, the brand strengthened its recall through a print campaign that arrogated for itself the very concept of express logistics: if it's express logistics in India, then the company must be Blue Dart.

Conclusion
Blue Dart strives to be an industry specific, customer-centric organisation. Every step it takes is an effort to strengthen this relationship. Such as : Use of multi-modal transportation system to serve customers. Implementing innovative in-house information technology tools to better serve the customers. Strategic sales alliance to provide international services to domestic customers

Thank you

 5,6,7,8th and 15th slides are included regarding turnover and competitors of bluedart.