PROMOTION OF HANDICRAFT DEPARTMENT(C.

G)

*Emphasizing on the development of Chhattisgarh handicraft department through potential marketing for Upliftment of financial strength of small sector industries and tradional & non traditional craftsman and also providing worldwide marketing and view of the ancient handicrafts of Chhattisgarh with maximum exposure and selling in INDIA as well as other countries.

PROMOTIONAL TACTICS

Branding Base events Exhibition Mass media advertisements Television advertisement Radio advertisements Informatials Billboard advertising In-store advertising Sample Blogs Facebook Affiliated marketing Sms promotion Celebrity advertisement/branding Theatre promotion Foreign public messaging

BRANDING

Branding will improve the quality standards and maintenance of the products. It will be easy to market the products internationally as well. A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. [2]The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. It will help to improvise the selling.

BASE EVENTS

Events will be organized in malls, hot spots of city, and also in open grounds and hotels. This will improve customer attraction and participation. Our main interest is in cities and how their infrastructure and built environment can become more energy and resource efficient. In particular our events explore how a city's policy initiatives translate into delivery opportunities for the private sector. Base City events also address the relationship between sustainable development, economic growth and inward investment.

EXHIBITIONS
Steps to Successful Exhibition Marketing. Businesses use exhibitions to achieve a variety of goals - new business development, bring high awareness, and generate new leads. Exhibition Marketing is also an effective medium for attracting qualified audiences and making purchase decisions. However, to accomplish all the ambitious goals, we need strategic planning as well as operational preparation. Set realistic objectives Plan a strategy and budget Determine the resources necessary to achieve objectives Train staff Integrate publicity & promotion plans Booth presentation Utilize effectively event team and resources Establish methods for evaluating results Follow up after the event and compute ROI

MASS MEDIA ADVERTISEMENTS

Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper. This can help us to reach maximum number of readers and address them our motive of marketing handicraft sector.

TELEVISION ADVERTISEMENT

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film (India) is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as programlength infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.

RADIO ADVETISEMENT

Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. Approx 40% people of Chhattisgarh listen to akashwani,my f.m, red f.m.

INFORMATIALS

An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" combining the words "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

BILLBOARD ADVERTISING

Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.

IN-STORE ADVERTISING

In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters (aka POPPoint Of Purchase display), eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays.

SAMPLE

Free sample attracts customer and give them a broad view about the product too.

BLOGS

This is one of the powerful tool to make a topic reach to max.A blog (a blend of the term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reversechronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Although not a must, most good quality blogs are interactive, allowing visitors to leave comments and even message each other via GUI widgets on the blogs and it is this interactivity that distinguishes them from other static websites.[2] In that sense, blogging can be seen as a form of social networking. Indeed, bloggers do not only produce content to post on their blogs but also build social relations with their readers and other bloggers.[3]

FACEBOOK

Facebook adverts will help us to reach 800 million users of facebook!

Reach Your Target Customers Connect with more than 800 million potential customers Choose your audience by location, age and interests Test simple image and text-based ads and use what works Deepen Your Relationships Promote your Facebook Page or website Use our "Like" button to increase your ad's influence Build a community around your business

AFFILIATED MARKETTING

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketingusing one website to drive traffic to anotheris a form of online marketing, which is frequently overlooked by advertisers.[1] While search engines, email, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.[

SMS PROMOTION

Todays USERS lack awareness of product offerings and benefits, and as a result, miss out on many updates and services that could potentially enhance their buying experience. Meanwhile, most companies are utilizing promotional SMSs mainly for and information, rather than for promotion. SMS solution enables mobile operators to differentiate themselves in competitive markets by initiating unique, friendly and informative dialogue with international travelers via mobile text messaging. This service provides operators with the ability to promote their special offerings to users using outbound SMS, inbound SMS, Welcome SMS and Bon Voyage SMS services according to their requirements. Customized messages increases the source of saving information as well as promoting easily to larger scale of customers.

CELEBRITY BRANDING/ADVERTISING

According to a business point of view celebrity attract more attention of customer toward a product, It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. It also related to status symbol of a person because if a person buy a product which endorse by a top celebrity get more admire in society than other product purchasing.

THEATRE PROMOTION

While watching a movie if we promote our objectives we will definitely see that people will have that information displayed in there mind for a longer time and is helpful to reach maximum people through it.

HANDICRAFTS The Handicrafts Sector plays a significant & important role in the country's economy. It provides employment to a vast segment of craft persons in rural & semi urban areas and generates substantial foreign exchange for the country, while preserving its cultural heritage. Handicrafts have great potential, as they hold the key for sustaining not only the existing set of millions of artisans spread over length and breadth of the country, but also for the increasingly large number of new entrants in the crafts activity. Presently, handicrafts contribute substantially to employment generation and exports

The Handicraft sector has, however, suffered due to its being unorganized, with the additional constraints of lack of education, low capital, poor exposure to new technologies, absence of market intelligence, and a poor institutional framework. In spite of these constraints, sector has witnessed a significant growth of 3% annually, and efforts are being augmented during the 11th Five Year plan on the core issues for the development of the sector.

Providing Infrastructural support for production & Exports. Improve quality & product diversification with more awareness for both stakeholders & consumer. A greater role for NGO as implementing partners and participation of private resources both human and financial. In view of the 3% growth annually in Handicrafts sector, it is presumed that the total employment in the sector as at the end of 10th plan is 67.70 lakhs, which at the beginning of the 10th plan was 60.16 lakhs, showing an annual growth rate of about 3%, on the basis of this growth in the sector it is expected this employment to reach 80 lakhs by the end of 11th Plan.

The plan expenditure during the period also witnessed a steady growth increasing from Rs.71.65 crores in 2002-03 to Rs.286.00 crores in 2010-11. The production during the period 2002-03 has increased from Rs.19,564.52 crores to Rs.20221.58 crores during the year 200910. The exports during the period increased from Rs.10933.67 crores in the year 2002-03 to Rs.11224.27 crores at the end of the year 2009-10 registering a cumulative increased 2.65%, The budget outlay for the year 2011-12 has been proposed for Rs. 316.27 crores. Handicrafts activity being a State subject, its development and promotion are the primary responsibility of every State Government. However, the Central Government is supplementing their efforts by implementing various developmental schemes.