Emirates Aviation College

Business Management Studies

Marketing for Travel and Tourism

Marketing for Travel and Tourism

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Organization Introduction Nature and Role of Promotional Mix Promotional Campaign Description Recommendation / Conclusion

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Organization (UAE International Airline)

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The UAE International Airline was found during the year 2007 and working with limited staff due to issues and problems faced in low business during the past year. Before the beginning of year 2009, the marketing department is aimed at to increase and improve the business status of the UAE International Airline boosting its profitability.

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Organization (UAE International Airline)

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As appointed new marketing manager, I have taken initiative to develop marketing strategies interrelation with marketing mix with an advantage of low cost strategy which is highly demanded in line of quality within the expensive economy. The initiative taken will help the UAE International Airline grow during the next 5 years rather than stable and without growth being not able to meet good cash flow and expenses in operational activities of the organization.

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Introduction Promotional Marketing

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Accordingly, in the promotion competitive advantage, it will play a vital role to market the low cost competitive advantage. In the promotion it will include advertising, personnel or direct selling, sales promotions, possible sponsorships, different methods of promotion to gain attention and interest, and public relations

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Introduction Promotional Marketing

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The promotion can only be done when the service is being made for the customers and their passengers. The product will also include their services working together in the UAE International Airline. As the UAE International Airline strategy is low cost so similarly the promotional campaign will also be the same but focusing on for better results that is keeping the quality and removing other related costs.

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Nature and Role of Promotional Mix

The nature of promotional mix is to interact with the customers by the staff members as per the communicating, advertising, interacting, and etc. elements. The role of promotional mix is to market and convey as a result of its nature the low cost strategy at UAE International Airline promotional

Promotional Campaign Description

Planning: In this step we will present the steps involved in the planning process of the promotional campaign that is related to low cost strategy at UAE International Airline. Justifying: In this section, the justification will be provided the reasons for adopting this promotional campaign which will be related to the promotional low cost strategy. Explaining: The explanation including, this will be the specific summary about

Promotional Campaign Description

Planning Tourism and Travel Promotional Campaign 1. Developing the concepts on tourism along with UAE International Airline travel concepts. 2. Gathering data of tourism and suitable locations for UAE International Airline passengers. These data must be focused in low cost tourism facilities and strategies by keeping mind that their passengers are less costs segmentation. 3. Analyzing the data received about the tourism. 4. Contacting these tourism agencies for better prices and offers for UAE International Airline travelers. 5. Creating strategic alliance and single partnership for low cost prices that is only provided by UAE International Airline.

Description
Planning Tourism and Travel Promotional Campaign

6. Inviting other tourism agencies that are not within the region but nearby. 7. Analyzing the costs and expenses for promotional activities with part-time marketers. 8. Meeting the marketing team for possible suggestions such tourism entertainments arranged and organized by UAE International Airline. 9. Getting the brochures and flyers designed for distribution and marketing.

Description
Planning Tourism and Travel Promotional Campaign

11.Meeting agencies, government, and other private or public sectors with presentations about their promotion. 12.Evaluating the results and achievements as per the budgeted costs and targeted achievements.

Description Justifying
The steps in the promotional campaign will help us implement cost and results effective for the promotional campaign that is launched. If these steps are not applied and evaluation is not done about the tourism and travel offerings from strategic partners or our management then there might be possibilities for high cost and not assured results.

Description Explaining
The promotional campaign at UAE International Airline (internal or external) will be two forces attracting existing customers which can result in referrals and loyalty and new customers using competitors facility. So, hand in hand with the tourism and travel promotional campaign will result in long-term benefits for the organization.

Marketing for Travel and Tourism

Recommendation / Conclusion

Recommendation / Conclusion It is recommended that the new introduced UAE International Airline restructure their vision, mission, values, objectives and organization with marketing strategies, objectives and plan to support the new turn into competitive advantage which will be also as a part of their marketing for becoming customer oriented business. This movement from traditional practices to contemporary marketing mix along with competitive advantage to attract passengers and customers are targeted.

Recommendation / Conclusion The UAE International Airline is suggested to introduce 510 years plan with effective forecasting by using competitors data when they started their business and strategies they have obtained for development and growth in their business. It is suggested that the low cost strategy continues as per the years plan identified so when new plan is conducted a revised study will be conducted whether or not to continue the same low cost strategy.

Recommendation / Conclusion When applying and adopting total tourism concepts, it is suggested that the UAE International Airline creates dedicated personnel for this area. This will cause the effective application of tourism incorporated with travel. Therefore, the economy of the country will be improved while succeeding in the achievement of low cost strategy.

Marketing for Travel and Tourism

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