WATER PURIFIER

Presented by Kartheek Brungi

NEED FOR WATER PURIFIERS

y In India, 80 percent of all diseases are reported to be caused y y y y y

by water borne micro organisms. Our tap water is not as safe as it was during our forefathers time.. How pure is your purified water? Problems with boiling water Water contains chlorine, lead, fluoride, rust, pesticides and heavy metals. The pipes that municipal water flows through are often rusty.

CAN WE DEPEND ON BOTTLED WATER THEN?

y Bottled water is not always filtered. y Bottled water is not necessarily cleaner or safer than most tap

water. y About one-third of the waters tested contained levels of contamination including synthetic organic chemicals, bacteria and arsenic. y In fact, about a quarter of all bottled water is actually bottled tap water , according to government and industry estimates.

OPPORTUNITY
y The business opportunity of a Lifetime. y Currently, there are 5-6 million homes owning water

purifiers out of a total of 220 million households nationwide. y Growth of 290% by the year 2013. y Reasons for having great opportunity.

TECHNOLOGY ASSESSMENT
y What is meant by Technology Assessment? y Moderate Technology is required for manufacturing the

product. y Very simple technology is needed for operating and using the product. y Hardware & Software

MARKET ASSESSMENT
y Structured approach to defining demand potential y Identify Customers
 Who  Where are they  How to reach them  What motivates them to buy

y How big is the market? y Is the market growing?

FINANCIAL FEASIBILITY
y What is Financial Feasibility? y The three important things to consider:

1. Start - Up Capital Requirements 2. Start Up Capital Sources 3. Potential Return for Investors y Various costs associated
 Development Cost - ZERO  Installation Cost 3,00,000/ Operational Cost  Maintenance Cost  Training Costs -

ORGANIZATIONAL FEASIBILITY
y To determine whether the new system will fit into the

organization and meet the current goals and objectives. y The two important questions to ask yourself: 1. Can the participants use the system? 2. Are they able to operate the new system?

COMPETITION
y High competition y Dominant players include: Hindustan Unilever Limited,

Eureka Forbes, Kent. y Other aggressive players include Ion Exchange, Usha Brita, Whirlpool, Philips, Tata Chemicals.

BUSINESS PLAN
Business Segment
 Sole Proprietorship  Private Limited Company

Legal Formalities
 Registration of the company  Registration of name of company etc.

Marketing Segment
     

Door to door sales activity Establish own retail store Market Skimming Advertising EMI facility for lower class people Delivering the product at free of cost to NPOS, govt. hospitals, govt. schools.

BUSINESS PLAN (cont)

Operational Segment
 One manufacturing plant and six retail stores across India  Technology depends on type of the product  Different technology for RO, UV, RO+UV and Sachet based

purifiers

Financial Segment  Capital Rs. 40,00,000/ Source of Capital Bank Loan  Salary as per designation  Incentives will be paid if targets are achieved

BUSINESS PLAN (cont)

HR Segment
 Recruit highly skilled people and pay them well  Managers with good experience  Preference to people having experience in similar field  Work minded persons and who can achieve the targets

Critical Risk Segment

 What can make my business fail?  Appropriate strategies to overcome risks

About the product

y Four different types of water purifiers:
   

Reverse Osmosis(RO) Technology Purifier Ultra Violet (UV) Technology Purifier Reverse Osmosis + Ultra Violet Purifier Sachet Purifier

Reverse Osmosis(RO) Technology Purifier y Removes dissolved impurities along with bacteria and viruses from drinking water y RO is a new technology being used for past few years to purify drinking water.

About the product (cont)

Ultra Violet(UV) Technology Purifier y Water is subjected to UV rays to kill bacteria and viruses. y Most conventional electric water purifiers work on UV purification. RO + UV Purifier y Double Purification y It kills bacteria and virus, and also removes dissolved impurities from water. Sachet Purifier y Sachet resembling a tea bag, but instead of imparting flavor to the water, the bag absorbs toxins, filters out and kills bacteria, and cleans the water. y The bags are made of inexpensive tea bag material and contain nanoscale antimicrobial fibers that filter out contaminants & microbes, and granules of activated carbon that kill the bacteria.

THANK YOU