CADBURY DAIRY MILK

PRESENTED BY:ISHA GUPTA HARSHITA SRIVASTAVA CHANCHAL SINGH AVIJEET KR. RAHUL GOUTAM VERMA

A one-man business, opened in 1824 by a John Cadbury John Cadbury, in Bull Street Birmingham, is the foundation of Cadbury Limited, now one of the world's largest chocolate producers. By 1831 the business had changed from a grocery shop and John Cadbury had become a manufacturer of drinking chocolate and cocoa, the start of the Cadbury manufacturing business as it is known today.

CADBURY DAIRY MILK

Firstly it was introduced in the United Kingdom in 1905. In India it began in 1948. It became the company's best selling product by 1913. Fruit & Nut was introduced as part of the Dairy Milk line in 1928. In 1933 dairy milk went out of production briefly then came back in 1934.

BRANDS
Chocolates Snacks Beverages Candy Gems

WHAT IS CHOCOLATE
Chocolate is a general term for the products of the seeds of the cocoa or chocolate tree, used for making beverages or confectionary.

WHAT MAKES CADBURY CHOCOLATE SPECIAL?

PRODUCTS (IMPULSE CATEGORY)

          

Cadbury dairy milk 5 Star Perk Celebrations Temptations clairs Gems Halls Bubbaloo Bournville Dairy milk silk

Which Cadbury chocolate do you purchase the most? .

MARKETING MIX
PRODUCT PRICE PLACE PROMOTION

PRODUCT

CHOCOLATE BAR.
MADE FROM REAL DARK CHOCOLATE.

SIMILAR DESIGN WORLDWIDE.

CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.

AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS

INGREDIENTS

PRICE

WEIGHT (gm) 10.5 22 40 42 CRACKLE 95 80 FRUIT & NUT 165

PRICE 5 10 20 25 50 55 90

PLACE

BUSINESS OPERATIONS
Five company-owned manufacturing facilities:
Thane Induri (Pune) Malanpur (Gwalior) Bangalore Baddi (Himachal Pradesh)

4 sales offices:
New Delhi Mumbai Kolkota Chennai

Corporate/Head office:
Mumbai

THESE FACTORIES CHURN OUT CLOSE TO 8,000 TONNES OF CHOCOLATE ANNUALLY

PROMOTION

.
Old Classic Indian Ad of Cadbury - 1 - YouTube2.flv

THE BIG ~B FACTOR

PACKAGING

PACKAGING STYLES

1905

1930s

1970s 1960s

PRESENT

PACKAGING MATERIAL

ADVANTAGES OF PACKAGING

SEGMENTATION

TARGET MARKET

POSITIONING

CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS. CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES 2100 DISTRIBUTORS AND 450,000 RETAILERS.

RETAILER
WHOLESELLER

DISTRIBUTION
As per Company policy they divided the areas in 3 categories i.e.Sales over 80 lakh (Titanium Town) Sales up to 70-80 lakh (Gold Town) Sales up to 50 lakh (Silver Towns)

COMPETITORS

Market Overview
6% 29%

65%

Cadbury

Nestle

Others

CONTROVERSIES
On October 2003 ,The Food & Drug Administration commissioner received complaints about infestation in two bars of Cadbury Dairy Milk. In India, where Cadbury is synonymous with chocolate , the companys reputation & credibility was under intense scrutiny. Sales volumes came down drastically in the first 10 weeks, retailor stocking & display dropped, employee moral-specially that of the sales team-was shaken.

REMEDIES
Infection is a storage linked problem. It is safe to eat Cadbury chocolates. Consumers must exercise the same care in purchasing a chocolate as they would when buying any food items. A retail monitoring an education program under taken on a war footing to address storage problems. Significant packaging changes to reduce depedency on storage conditions as much as possible.

CONCLUSION
There is an immense scope for chocolate industry in India Indian chocolate industry is unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending Understanding consumer preferences and demands is the key to growth Pricing, quality , flavors and pack size are some of the important factors Economical distribution using proper supply chain management is necessity Brand loyalty should be maintained

STRENGTHS -Distribution Network -Market Share -Aggressive Marketing -Rich product mix.

WEAKNESS - Little penetration in the rural sector.

SWOT
THREATS -Rise in the cost of chocolate and dairy products. -Entry of many foreign players in the Indian Confectionary market, which are giving higher margins to the retailers. -The company has large exposure to foreign currency exchange rate risk OPPORTUNITIES Co-branding with other manufacturers of food and drink

THANKS