CO-OPERATION : AGAINST CORRUPTION

Group 1

Maanik Mahajan

Ruby Pasricha

Rahul Kumar Agrawal

Arjun Singh Deswal

Saumya Verma

Flow of project
Situational Assessment (Problem Definition) Setting Goals and Objectives Client Analysis (Many programs fail because they try to reach too many groups with a generic program) Channels Analysis-NGOs , public schools and governmental organizations . Planning Marketing Programs (Strategies and Tactics) (Fear,guilt ,moral message) Organizing, Implementing, and Controlling Marketing Effort (what actions required)

Situational Assesment
Describe the problem
Small bribe to a public servant for a government service may only seem a minor transgression, but when such bribes are multiplied a million times, their combined impact can be enormous. An additional 3 10% increase for the price of a given transaction to speed up the delivery of a government service Inflated prices for goods as much as 15 20% as a result of illicit gains through government-imposed monopolies. Gains obtained through corruption are unlikely to be transferred to the investment sector, but rather are transferred to foreign bank accounts or consumed for personal enjoyment. Awareness about jan lokpal bill, civil society, RTI

ObjectiveTo understand the root cause behind corruption(what leads to corruption)

To create awareness in public life that discourages fraud and corruption.

Corruption Intervention Program to create campaign about socioeconomic problem due to corruption, to give message regarding their rights against the bureaucrats, policy makers, government officials..

Primary Research
Client Analysis Questionnaire design to analyse what is the root cause of corruption how can we prevent it who are to be blamed for it(beaurecrats,policy makers) Level of public awareness Interviews Target adopter-government employees & youth Sampe Size-60 Associate with an NGO regarding what all problems they face while working against corruption

Planning Marketing Programs

Campaign Design Content of message Tone of message Target audience Communication medium Nukkad natak Anti corruption walk Organising workshops Social Media(registering with sites like India Against Corruption) Channels Analysis Association with NGO Villages nearby Dwarka Public school to spread awareness
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Plan program monitoring and evaluation

To understand that the action which we have taken is going on the track or not This will involve examining whether: We have achieved desired result