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MARKETING CHANNELS
y Marketing channel: system of marketing institutions that
promotes the physical flow of goods and services, along with ownership title, from producers to consumer or business user; also called a distribution channel. y Direct Selling Direct channel: marketing channel that moves goods directly from a producer to ultimate user Direct selling: strategy designed to establish direct sales contract between producer and final user Eg- DELL (direct seller of computers)
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Agent
Agent
Industrial distributor
Industrial distributor
Industrial user
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Industrial user
Industrial user
Industrial user
Limited-function Merchant Wholesaler Cash-and-carry wholesaler Service Merchant Wholesaler General merchandise wholesaler Single-line or general-line wholesalers Specialty wholesalers Drop-shippers Truck wholesalers Rack Jobbers Catalog wholesalers
Merchant Wholesalers
Service Merchant Wholesaler General merchandise wholesaler Single-line wholesaler Specialty wholesaler Cash-and-carry wholesaler Limitedfunction Merchant Wholesaler Drop shippers Truck wholesalers Rack Jobbers Carry a wide variety of nonperishable items such as hardware, electrical supplies, furniture, drugs, cosmetics and automobile equipments Carry a narrower line than general w/salers, might be only food, apparel, certain types of industrial tools or supplies Carry a very narrow range of products and offer more info. & service than other w/salers, e.g. only health foods Operate like service w/salers except customers must pay cash Take the title but do not handle, stock or deliver, involved in selling, get orders and pass on to producers Specialize in delivering products stocked in their own trucks Specialize in hard-to-handle assortments of products that a retailer doesnt want to manage usually display the products on their own wire racks Sell out of catalogs that may be distributed widely to smaller industrial customers or retailers 6
Catalog Wholesalers
location, parking Product selection width and depth of assortment, quality Special services special orders, home delivery, gift wrap, entertainment Fairness in dealings honesty, correcting problems, return privileges, purchase risks Helpful information courteous sales help, displays, demonstrations, product information Social image status, prestige, fitting in with other shoppers Shopping atmosphere comfort, safety, excitement, relaxation, smell, sounds
Style & Chirag Din in Mumbai Pantaloon, Westside, etc. Foodland & Garwares in Mumbai Street corner grocery store Big Bazar Bata Wal-Mart
Vending
THANKING YOU
PRESENTED BYPRATEEK PREMWANI(50) BHAWNA GUPTA(14) JYOTI GUPTA AARTI SHARMA
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