MARUTI SUZUKI

Count On Us.

In Next Few Minutes:

YOU WILL BE FAMILIAR WITH:
Division What the company is all about? Product range Awards and Recognition What marketing is for Maruti Suzuki? Maruti Suzuki and its customers Financial status of Maruti Suzuki Future prospects Critical appraisal

AUTOMOBILE

2 WHEELER

3 WHEELER

PASSENGER VEHICLE

COMMERCIAL VEHICLE

L.C.V.

M.C.V.

H.C.V.

MOTORCYCLE

SCOOTERS

SCOOTERETTES

MOPEDS

Importance in present scenario:

Provides employment to a large section of population. Contributes towards the growth of indian economy. Enhancing the status of people. Provides many alternatives for transportation.

WHAT THE COMPANY IS ALL ABOUT?

Maruti Udyog Limited, february1981- subsidiary of Suzuki Motor Corporation, Japan 17 September 2007, renamed as Maruti Suzuki India Limited. Head quarters- Gurgaon, Delhi. Annually exports more than 30,000 cars and selling over 500,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car.

Type Founded Headquarters Key people

- Public -1981 -Gurgoan ,Haryana,India - R.C Bhargava (chairman) Shinzo Nakanishi, CEO - Automotive - Cars - US$2.5 billion (2007-08) -6903 - Suzuki -www.marutisuzuki.com

Industry Products Revenue Employees Parent Website

POSITION OF MSIL IN MARKET:

Others, 5.73 Honda, 5.33 Tata Motors, 17.19 Maruti, 50.37

Hyundai, 19.17

PASSENGER CARS

COMPANYS MANAGEMENT CHAIN.

Mr. R.C.Bhargava
(CHAIRMAN)

Mr. Amal ganguli

(DIRECTOR)

Mr. Shinzo Nakanishi

(MANAGING DIRECTOR AND
C.E.O)

Mr. D.S Brar

(DIRECTOR)

Mr. Manvinder Singh Banga

(DIRECTOR)

Mrs. Pallavi Shroff

(DIRECTOR)

PRODUCT RANGE
Maruti 800 Model Rating: Maruti Omni Model Rating: Maruti Alto Model Rating: Maruti Zen Estilo Model Rating:

PRODUCT RANGE (CONT)

Maruti WagonR Model Rating: Maruti Versa Model Rating: Maruti Swift Model Rating: Maruti DZire Model Rating: Maruti SX4 Model Rating:

LATEST LAUNCHES
SWIFT DZIRE Maruti Suzukis Swift Dzire, launched, replaced Maruti Esteem. Dzire- seventh model unveiled in the last three years. The petrol variant priced the range of Rs 4.49 to Rs 5.9 lakh while the diesel one ,available between Rs 5.39 to Rs 6.7 lakh.

LATEST LAUNCHES (CONT)

SPLASH Aimed at urban populace, Splash offers accurate mix of practicality and appeal. Spacious, the display of speedometer gives vital information temperature, fuel consumption etc. Production in process. expect on roads 2009.

AWARDS AND RECOGNITION

The Company is India's most awarded car Company. Awards won by the Company recently: Golden Peacock Award for excellence for Environment Management. Customer Satisfaction Award, received for the consecutive 8th time. India IQS Award for Maruti Swift ,a highest ranked model in the Premium Compact car segment. 2007 India APEAL for Maruti Zen Estilo another ranked model in Compact car segment.

WHAT MARKETING IS FOR MSIL??

Marketing is attracting new customers, retaining and expanding existing customers. For powerful marketing, they use simple but effective marketing methods. Internet marketing, tele marketing and direct marketing methods are used by MSIL.

USE OF 4 PS.

MSIL uses the four Ps of marketing for better results.

PRODUCTS:The products or services offered-unique, superior, affordable,of sound quality. PRICE: MSIL keep in mind the cost and value for customers. PROMOTION: The effective techniques are used to communicate to customers. PLACE: The business location and methods for distribution of products.

Keeping Our Promises By Getting Closer To Our Customers.

CUSTOMER DELIGHT
Serving the customers 24 x 7:- Provides facilities at service
workshops to pick up and drop cars of women customers, came in for appreciation.

Express service bays:-Provides a complete standard service for a

customer's car.

CUSTOMER DELIGHT (CONT)

Maruti Mobile Support:- Provides with a special versa for doorstep
services. 120 Maruti Mobile Service vans plied in more than 80 cities.

Car Safety Device Immobilizer:-Using technology to meet customers

needs.An anti-theft immobilizer or "I-Cats;" system is provided for all its new cars.

FINANCIAL PERFORMANCE
For year 2007-08 (Rs.Lakh) Gross Sales:- 2,09,493 Total expenditure:-1,63,208 The gross revenue-Rs. 1,88,238 million. Showed an impressive growth of 23.4%. Sold 53,024 units during 2007-08. Highest export volume in a year and a growth of 35 percent over the previous year. Cumulative exports of Company crossed the milestone of 500,000 vehicles.

FUTURE PROSPECTS:
To develop capability for full model change. To upgrade R&D capabilities for evaluation of products. Innovative cost reduction ideas. Continuous up-gradation of existing models. Compliance with Bharat Stage IV emission norm and other new regulations. Develop more products with alternative fuel options.

CRITICAL APPRAISAL
Focus more on the products for all segments. Customer oriented. Marutis True value.

ANY QUESTIONS??