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Presented By: Rahul Bhargava (009) Shefali Dixit (024) Samyak Gajbhiye (028)

Indian online travel agency Successfully listed on NASDAQ Holds major market share, one-out-of-every-twelve domestic flights booked Products Holidays Air Tickets Hotel Reservations MICE Bus Tickets Train Tickets Car Rentals

Founded by Deep Kalra, IIM A grad in 2000 Since Indian market was not ready, concentrated on US India travel sector Launched website for the Indian travel market in September, 2005 In its first year of operation, it was the largest e-commerce company

B2C - provide online booking of tickets to their customers as their product and wide variety of services round the clock on a single click of mouse On Air Bookings the company gets 3% commission on gross fare net of PSF with Rs 50 to Rs 100 as service fee from the customer MMYT generates the majority of hotel and package revenue through its call centers and travel stores. Although only around 5% of transactions are executed through call centers and travel stores, revenues from these transactions account for around 20% of the total. Direct link between hotels central reservation systems and MMYTs booking system Revenues from other businesses include fees from travel insurance companies, advertising revenues, and new service offerings. The net revenue margin in the hotel business to decline from 14% in FY10 to 13% in FY13e, which is conservative when compared with an increase from 8.9% in FY08 to 14% in FY10 MMYTs focus is to expand its high-margin hotel business, especially high-value international travel packages. Launched Websites for UAE and Canada The company is looking for selective merger and acquisition opportunities to boost presence in its targeted overseas market. Acquired ticketvala.com to move into bus seat bookings.

Turnover risen from 1000 crore in 2009 to 1500 crore in 2010 66% business from air and 34% from non-air Major portion of revenues comes from marketing of various companies such as Kingfisher, Spicejet on their website by showing e-banners of various offers, products

Strengths Good products and features Major market share Reputation in marketplace is strong Hybrid OTA model Tie-ups with technology providers Acquisitions Branding Threats Fierce competition Major rise in fuel prices

Weakness Not focusing on rural areas Comparatively high rates Technical glitches Internet penetration in India 7%

Opportunities New untapped markets Tie-ups with new banks Debit card and net banking Corporate tie-ups

MMT offers products which other OTAs dont Thinks beyond customer satisfaction and unforgettable experience Technology F5 etc Discounts, offers, deal of the day!

Gross bookings - US$ 466m in FY10 Online air ticket bookings for domestic, outbound, and inbound segments - 77% of revenues. Hotel bookings and packaged tours - 20% of revenues. Rail and car bookings - 3% of revenues. Averages ~1.7m visitors/month Has a dominant market share of 48% of online travel bookings through OTAs in India. Large network of ~4,000 hotels and ~2,000 travel agents in 250 cities across India. Reported revenues of US$40.3m and net profit of US$1.5m in FY10

MakeMyTrip is expecting a higher growth in the outbound travel segment. MakeMyTrip is currently planning to raise upto $100 million through an initial public offer on US stock exchange Nasdaq. MakeMyTrip is intending to expand its operations by selling its share and also investing in strategic assets

MMT is a good example of Business to consumer ebusiness model. With effective and efficient marketing strategy, they focus more on creating a customer experience rather than providing product at a cheaper price