Presented By Sanket Bhelose Vishal Bhojani Pooja Chowksey Nirav Parekh

05 06 08 35

USAGE Prevents skin irritation

Cures fungal infection Cures diaper rashes Absorbs moisture Relief from itching Redness COMPOSITION Clotimazole I.P.......1.00% w/w Talc and starch Base...............Q.S

SIDE EFFECT - Erythema, Irritation, hyper sensitivity reaction, Contact Dermatitis.

The value of the pharmaceutical market in India as on October MAT (Moving Average Total) 2011 is Rs. 50,000 Crore ($ 11.1 billion, assuming $ 1 = Rs. 45 conversion rate, euro 8.32 billion)
It is represented a growth of 17.6%.

India s pharmaceutical market represents 1.8% of the global pharmaceutical market in terms of value and 8% in terms of volume.
Globally, India ranks 4th in volume and 14th in value terms

India currently ranks 11th in the global OTC market size. It is estimated that it will reach 9th position within five years.
200 Crore Market of Dusting Powder

Market Share of candid Powder is 23%

13 Crore Annual sales Annual Growth in sales is 20 %

50 % Sales in summer season

Having a liberty in Margin Increase till 300%.

It can open door to other candid products as well so they can also enjoy the open market for there own segments Accessibility to huge rural populations of India Huge fees of Dermatologist (250 to 500 Rs.)

Demographic trends, lifestyles changes, growing economies, affordability, and awareness about self medication are driving the OTC market in emerging countries.
Its widened the market significantly. The pharmaceuticals industry is facing a major patent cliff -

Crocin at the time of switch was a single brand at Rs. 27 crore sales, today it is a three brand portfolio with more than Rs. 100 crore of sales. Revital at the time of switch in 2002 was just a Rs. 37 crore brand, and today it is more than a Rs. 170 crore brand.
Same is true for Digene a nd Volini, Itchguard - who creates and open up a new niche category for a problem which people are not too confident or keen to mention or discuss.

Sample size: Doctors 100 Retailers - 50 Consumers -100

Willingness to prescribe OTC medicines by Consulting Physicians and GPs

Majority of doctors are willing to prescribe OTC medicines, predominantly the General Practitioners (GPs).

Average Growth on Y-o-Y basis is 13.2% in the category of dermatological

Indian consumers confidently self-treat a wide range of common ailments such as cough, cold, fever, pain and skin allergies prains, heartburn and diarrhoea. When suffering from an ailment, consumer behaviour is as follows; Go to the pharmacist: 45% Go to the doctor: 24% Self-medication: 23% Do nothing: 9%

"No. 1 prescribed brand by Doctors

Robust Seasonal Advertisement March To May Give offers to medicals at the time of seasonal demand so they promote candid products

Pricing strategy Share in a cash or kind to Physicians will transfer to Distributor and Retailers.
Packaging Variations - Small SKUs

Marketing through Campaigns, Brand Ambassador, Mascots

Seasonal Advertisement January To March In order to save the cost

Give offers to medicals at the time of seasonal demand so they promote candid products Packaging Variations - Small SKUs Pricing strategy Share in a cash or kind to Physicians will transfer to Distributor and Retailers.

TV advertisements and Retail are the major source of information for OTC medicines

Itch Guard (Paras Pharma)

Cloben (Indo Co)

ABZORB POWDER (Ranbaxy)

Self Treatment by Patients

Risk of Misdiagnosis & Delay for correct Diagnosis Adverse interactions with other medications Unsuccessful Brand - Strepsils

Anil Shah Bharat Medicals (Retailers)

Manish Shah Yash Medicals (Retailers)

Dilip Amalani Distributor Deep Pharmaceuticals Member of Retail Dispensing Chemist Association (RDCA) & Committee member of PWA (Pharmaceuticals wholesaler Association)
Damjibhai Palan President of RDCA Prasad Danve - Secretary of RDCA

(www.indiaoppi.com) Ministry of Health and Family Welfare: http://mohfw.nic.in/ Drug Controller General (India): http://mohfw.nic.in/ph/tdghs.htm Central Drugs Standard Control Organization (CDSCO): http://cdsco.nic.in/index.html Medicines laws: http://cdsco.nic.in Department of Chemicals (Ministry of Chemical & Fertilizers): http://chemicals.nic.in/ National Pharmaceutical Pricing Authority (NPPA): http://nppaindia.nic.in/index1.html http://www.expresspharmaonline.com/20110315/management03.shtml

Thank You