Presented By

Santosh Kumar Sah Rahul Mamuka Prasant Amit Dinesh goet

ATTITUDE
Attitude is defined as the persistent tendency to feel and behave in a particular way towards some objects, persons or events. It is a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment.

 A/C to Stephens P. Robbins,' Attitude are evaluative statements, either favourable or unfavourable concerning objects, people or events.

THE SALIENT FEATURES ABOUT ATTUDES

Attitudes are related to feelings and beliefs about people Attitude is a response to persons objects or events Attitudes affect behaviour Situation positively or negatively Attitudes undergo changes Attitude Attitudes affect perception, and in turn, behaviour

ATTITUDE IS YOUR MENTAL FOCUS ON THE OUTSIDE WORLD

Like using a camera you can focus or set your mind on what appeals to you You can see situations as either opportunities or failures Examples
A hot summer day may be beautiful or ugly A departmental meeting is either interesting or boring

HOW ATTITUDE WORKS

It is a cognitive and affective evaluation that predisposes a person to act in a certain way. Cognitive Affective Behaviour

COMPONENT OF ATTITUDE
COMPONENTS

COGNITION

BEHAVIOURAL

AFFECT

ATTITUDE SCALES VERBAL STATEMENTS ABOUT BELIEFS

I BELIEVE MY BOSS PLAYS FAVORITES AT WORK.

OBSERVED BEHAVIOR VERBAL STATEMENTS ABOUT INTENTIONS

I WANT TO TRANSFER TO ANOTHER DEPARTMENT.

PHYSIOLOGICAL INDICATORS VERBAL STATEMENTS ABOUT FEELINGS. I DONT LIKE MY BOSS. 7

THREE COMPONENTS OF ATTITUDES

1. Cognitions (Thoughts)
It is made up of the beliefs, opinions, knowledge, or information held by a person. Like the belief that discrimination is wrong illustrates a cognition.

2. Affections (Feelings)
It is the emotional or feeling part of an attitude. For example, I dont like him because he discriminates against minorities. this affect can lead to behavioral outcomes.

3. Behaviour ( Actions and reactions) It refers to an intention to behave in a certain way towards someone or something. For example, I might choose to avoid him because of my feeling about him.

THREE COMPONENTS OF ATTITUDES

AN EXAMPLE 1. Cognitions (My job is interesting) 2. Affections (I love my job) 3. Behaviour ( I am going to get to work early with a smile on my face- my intention to act)

ATTITUDES ARE FORM THROUGH DIRECT LEARNING AND SOCIAL LEARNING

Attitudes are not inherited. They are acquired or learned by people from the environment in which they interact. The formation of attitudes is broadly classified into two sources namely 1. Direct experience 2. Social Learning

Sources of attitudes ATTITUDE

DIRECT PERSONAL EXPERIENCE

SOCIAL LEARNING

PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- DIRECT LEARNING

Ones direct experience with an object or person serves as a powerful source for his or her attitude formation In other words attitudes are formed on the basis of ones past experience in concerned object or person

PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- SOCIAL LEARNING

The process of deriving attitudes from family, peer groups, religious organizations and culture is called social learning In social learning a person acquires attitudes from his or her environment in an indirect manner They acquire it mainly by observing their models

PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- SOCIAL EARNING

1. Attention - focus on something 2. Retention - what observed must be retained 3. Reproduction - Behaviour must be practiced again and again 4. Motivation - learner must be motivated to learn from it

ROLE OF CULTURE IN ATTITUDE FORMATION

Culture plays a definitive role in the formation of attitudes Example - Sri lankans earn for future requirements Americans for that matter earn to enjoy the present

THREE TYPES OF JOB RELATED ATTITUDES

1. Job satisfaction - Individuals pleasurable or positive emotional state toward his job 2. Job Involvement - the degree to which people immerse themselves in their jobs. It is identifying with ones job 3. Organizational commitment - it is about employees loyalty towards their organizations. It is identifying with ones organization

JOB SATISFACTION IS RELATED WITH FIVE SPECIFC JOB DIMENSIONS

PAY WORK ITSELF PROMOTIONAL OPPORTUNITIES SUPERVISION CO-WORKERS

JOB INVOLVEMENT
It is the degree to which employees immerse themselves in their jobs, invest time and energy in them and consider work as central part of their overall lives Such employees tend to be high performers and seldom tardy and get absent

ORGANIZATIONAL COMMITMENT
It is an attitude about employees commitment to the organization It is the process by which an employee identify with the organization and and want to maintain membership with the organization

Challenge!
Push the negative factors to the outer perimeter of your thinking Those who will learn the trick will reflect it and others will notice it Of course! No one can be positive all the time Excessive optimism is not realistic Positive attitude is not an act. It must be genuine

HOW TO CHANGE ATTITUDES

1. Providing real facts
Generally it is observed that the availability of insufficient information is the primary cause for the negative attitudes of the employees. For example, many decisions are taken in the organization for the welfare of the employees, for eg. Laying down the promotion policy, deciding about issuing bonus, providing better working conditions, implementing employees insurance policy etc.

2. Providing Involvement
Sometimes an employee gets annoyed with some decision which is related to him but is has been taken without his consent. This dissatisfaction gradually assumes a negative attitude and in such a situation a decision which is usually favourable for the employee appears to him to be harmful. Such a negative attitude can be converted into a positive attitude with the of the method of involvement.

3. Using fear and warnings

Attitude of the employee can be changed by making use of fear and warning. But this method should be used with a lot of care and understanding. Fear and warning can be done at the three levels i.e lower level, middle level and high level.

4. Impact of peers
People working in an organization usually get influenced by the attitude of their colleagues. If the majority of the people working in an organization have a negative attitude, soon the remaining people also start assuming negative attitude and viceversa.

5. Providing Education usually employees have little information about the good and bad. They accept willingly what the other people tell them. Such people assume a negative attitude rather unknowingly. Education is needed to bring about a change in the attitude of such people.