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Group Members : Zeenath Ram Adrian Ram Jitendra Dayal Tevita Turagatani Navindra Pillay Dr Gurmeet Singh
Facilitated by :
Introduction
Approaches
Task Environment 1. Companies 2. Suppliers 3. Distributers 4. Dealers 5. Target Customers
Approaches cont
Broad Environment 1. Demographic environment 2. Economic environment 3. Socio-cultural environment 4. Natural environment 5. Technological environment 6. Political Legal environment
World s biggest industrial zone ( dozens of research centers and transport-bullet train) Extraordinary ability to mobilize workers and capital Per capita income has tripled in single generation Population growth is very high ( future workforce) Dominance in mass manufacturing Projected to remain manufacturing giant in the future Leading in multibillion dollar electronics and heavy plants Producing half a million engineers and scientists a year.
Basis of Assumptions
Demographic environment Population growth levels off in China as opposed to continuous growth in India Increase in Indian population is expected to go hand in hand with increase in buying power while in china, the 6 pocket theory will be inverted Private and cheaper health care for senior citizens in India while in China, the state will have to cater to an increasing number of elderly people with increase in earner/dependent ratio
Market Potential
Demographic environment
Greater potential for India
Economic environment
Performance based rewards in the Indian market
Socio-cultural environment
Both countries have their share of problems
Natural environment
India has the edge in resource use efficiency
Technological environment
Higher manufacturing infrastructure in China while India has got a better design and software base
Recommendations
66% of the factors according to the information provided in the extract point towards India having a better future to enter as a potential market and an investor and a supplier of goods.
References
Burton S, keller and Kotler, Marketing Management, Person education Australia PTY Ltd, Pages 13,75. Engardio Peter, Crouching Tigers, Hidden Dragons, Businessweek, August 22/29, 2005, 52-61.