MASS COMMUNICATION

Santosh kr. Das(122) Dinesh Basnet(117) Bikash Gyanwali(123) Niraj Gautam(118)

Mass Communication
y Mass - denotes large volume, range or extent( of

peopulation) and reception of messages or information. E.g student, population of any particular constituency, engineers, doctors etc. y Communication - Refers to sending and receiving of messages , feedback , acknowledgement of messages,

Press Release
A Press Release is an effective promotion tool for every business houses -small and big MNCs. All prestigious companies take out a press release when there is something they want to share with their customers, other businesses, Media, competitors or the industry in which they function. It is transparent, easy, inexpensive and effective.

Press Release contd.

y Like declaring dividend, launching new project,

signing any celebrities, any future ventures, company positoin about market share, organising charity etc.

TYPES OF PRESS RELEASE

y General News Releases A general press release simply

includes news that needs to be disseminated to members of the media in the hopes of media coverage and exposure. y Launch Releases Launch press releases tend to follow the format of a general news release, but with a more specific function. Launch releases have to carry an extra air or urgency or timeliness to generate buzz around the launch of a company, website, organization, or initiative of some kind. y Product Press Releases Product press releases include details of the product. Product press releases can overlap with launch releases when a new product is launched, and can also be used if products win awards, reach sales milestones, have to be recalled for some reason, have an upgraded version released, and can be used with any other product-focused news.

y Executive / Staff Announcements Companies

often send press releases when there are staff changes, especially in high levels of management. The primary difference with staff announcements is that more of the release can be biographical as supporting information to justify the staff change and introduce the new staff member. y Event Press Releases Event press releases are often formatted to very clearly lay out the who, what, when, where, and why, often in a list or outline form rather than laid out in paragraphs. Event press releases are usually issued in hopes that the media will announce the event details to the public

Public Relation
y Public Relations: Building good relation with the

company s various publics by obtaining favourable publicity, building up good corporate image & Handling unfavourable rumours, Story & Events.

Function of Public Relation :

It performs almost all following function Press Relation: Creating & placing important information in the news & attract the target audience Product Publicity: Publicizing specific Product y Corporate Communication: Building & maintaining national or local understanding through internal or external Counselling: Here people of the depts. advising management about company position & image of the product. On the other hand some people do it for taking favour.

Tools of public relation

y Web Site y News y Speeches y Special Events y Written Materials y Audiovisuals Materials

Media Mix
y Combination of various types of media to be used

in an advertising or promotional campaign is called as media mix

media mix is selected by:

Local area for target market coverage Customer Mindsets targeted by advertising campaign Advertising media customarily used by industry, government agencies. Nature of business Web advertising on the World Wide Web (Internet), FB, Youtube.

E News Letter
A newsletter is a periodical publication with at least two issues per year. It usually contains news and announcements and is focused on a particular subject. Newsletters are often used to disseminate information and knowledge. They may be distributed by e-mail or by post. A newsletter usually has a defined target group. For example, the readers of the newsletter may be a professional audience ; may be doctors.

y Newsletter Tips
Know Your Audience: Who are they, and what is important to them?

Is this information they need?

Consider the Reader s Point of View: Address your audiences

concerns from their point of view, not yours. should be professional yet friendly.

Think About How You Present Yourself: The tone of the newsletter Make It Look Inviting: Create a User-friendly design, avoid small and

overly complicated fonts, and include relevant images where possible. reference and a foundation for presenting new ideas and information.

Take Advantage of Existing Material: Use existing materials as a

THANK YOU