EBU - European Broadcasting Union

75 Active EBU members from 56 countries 45 Associate members around the world 470 TV channels and 904 Radio channels more than 200 million TV households and 600 million viewers every week more than 60 million people visit EBU members web services every day

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EBU TECHNICAL

Developments in broadcasting technologies

Information Meeting on Developments in Broadcasting WIPO World Intellectual Property Organisation

Lieven Vermaele
Director EBU TECHNICAL European Broadcasting Union

Innovation
Innovation happens
    In devices (mobile phones, PDA, i-pod, PC, ) In networks (broadband, 3G, DVB-H, ) In services (on demand, interactive, breaking news, podcast ) Competitive markets       New economic models New content, concepts and advertising models New (alternative) players or bring them together

Innovation creates

New offer or a better deal (service, price) for the consumer important changes in our eco-systems/value chain an (r)evolution and cannot be stopped

Innovation causes

As long as you are in control of new (techn) implementations, you can control the (r)evolution (teletext, digital radio, CD) Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband)
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From broadcasting to media organisatons

Market yesterday Market tomorrow

more choice & quality

Current linear programming radio & TV (one-to-many)

Expanded linear programming radio & TV (more choice &quality)

Cross- & Multimedia organisations

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Traditional organisations

more control

New non-linear programming radio & TV

more services

New media services i-Player, i-pod, Broadband media, ...

Broadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platforms
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Media usage context (network + platform)

intentional use: good companionship, interact, brief me interactivity: high

Mobile context

screen: small content mainly for ad hoc usage

Personal context

Shared context

intentional use: Lean forward, brief/surprise me (inter)activity: high screen: medium rich multimedia and interactive content mainly for personal (deeper) usage

intentional use: wallpaper, lean backward, surprise me interactivity: easy, simple, low screen: large, HDTV, home cinema (high quality) rich and multimedia content intented for shared usage

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Area of media services and media context

MEDIA - SERVICES LINEAR
(audio-visual mat)

NON LINEAR
(audio-visual mat)

MULTIMEDIA
(data, text, pictures, game)

SHARED
(lean backward)

MEDIA - CONTEXT

PERSONAL
(lean forward)

MOBILE
(on the move)

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Triple play in content and in context

MEDIA - SERVICES LINEAR
(audio-visual mat)

NON LINEAR
(audio-visual mat)

MULTIMEDIA
(data, text, pictures, game)

SHARED
(lean backward)

MEDIA - CONTEXT

Media companies:
PERSONAL
(lean forward)

a integrated media service via one brand 5 media experience adapted/presented for every context

MOBILE
(on the move)

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Media organisations grow ...

MEDIA - SERVICES LINEAR
(audio-visual mat)

NON LINEAR
(audio-visual mat)

MULTIMEDIA
(data, text, pictures, game)

SHARED
(lean backward)

MEDIA - CONTEXT

PERSONAL
(lean forward)

Media companies expected by tge public to be active on all platforms: Different services

MOBILE
(on the move)

Different networks
7

Different devices

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Total media experience ... total value

Morgan Stanley tech reports . Source: CBS Sports Interactive

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Mature media services high customer value

value of investment versus protection of service

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Multi channel and multi-platform delivery

Traditional Media

Traditional channel
Analogue cable/terr FM analogue Broadband DSL/Cable,

Most important devices

TV Radio PC

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From Towards

Multi-Channel
Analogue Cable FM analogue Broadband Cable Digital Cable ADSL/Broadband TV VDSL GPRS UMTS/3G DAB Satellite,

Multi-purpose devices
TV Radio GSM Game Cons
Others: PDA,

iDTV HDTV PCTV PC

Multiand crossmedia offer

Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be accessible continuously and via interoperable devices.
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Different networks to reach the public (New: broadband)

IPTV over DSL compared with DVB-S and DVB-C
Satellite DVB-S

DVB-C Distribution Distribution

BroadbandARD linear IPTV and IP Radio DSLhead end Multicast WWW + Unicast
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cablehead end

IPTV

IPTV

IP Radio

DSL-Access PoP DSLAM

WDR November 2008, Technology and Innovation Management

Broadband-Internet Voice-phone

12

IP/Broadband based media services Managed & Un-Managed solutions

13
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Source: www.openiptvforum.org

Consumer Access to Internet Content on/for the TV

Different devices come to the market
PC-centric Vertical operators

CE-centric
Media Center PC for the living room Media Center Software

Differentiators Multi-play bundles HD on-demand

Integrated
Philips NetTV

+
Desktop PC Windows Media Extender

Sonys Bravia Link ActiVila in Japan

PVR functionality Media Guide Local content

Dedicated-device approach

Apple TV

Vudu

TiVo

+ Flexible platform + Processing power - Complicated - Costly

Game consoles

+ Television focused + Managed Service - Closed system - Limited offer - Monthly subscription charge

Xbox 360

PS3

+ Easy experience + Cost effective +/- (semi-) open system EBU TECHNICAL
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What is P2P (Peer-to-Peer)?

 P2P is a distribution network using the users infrastructure each user receives and transmits segments to other users Users must allow to use their machines storage, processing power and upload capacity Both linear and on-demand services over the internet
  real time video/audio streaming file downloading
15

EBU TECHNICAL - 2008, Technology and Innovation WDR Novemberyour reference in media technology and innovation Management

P2P ease to use roles?

Tracker-Server organises and updates sources (Peers) of the Torrents

x.. 2. SHA1- Hash of a. x.. pieces and source 0.

6. Download of 1st Piece 1. break down into pieces

2 kB

Seeder of media file

4. Transfer of Torrent- file via Mail, Webserver or RSS

3. Torrent-file with metadata and Hashs

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WDR November 2008, Technology and Innovation Management

16

P2P - legal usage

P2P usage by broadcasters  P2P assisted Live-Streaming Octoshape: DW-World, TVE - Televisin Espaola, ESC 2008, EBU Media Portal P2P based on-Demand Streaming respectively Download: - BBCs iPlayer P2P supported Live-Streaming: Zattoo (Belgium, Denmark, Germany, France, UK, Norway, Switzerland, Spain) Miro combines a Software based open content guide with RSS and BitTorrent (BT): platform for video podcasts from NBC, PBS, NRK,

P2P usage by content aggregators 

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17

P2P illegal usage Music was my first love ... but others follow

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P2P illegal usage

Media types: traffic volume content type (Germany, BitTorent)

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Future outlook Bandwidth growth

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Future outlook Subscriber growth

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Future outlook Performance growth

more performant systems arrive in the home professional tools enter and can be run at home
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Future outlook Storage growth

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Conclusions
 Today, unlawful copying and redistribution of broadcasts can be done more easier by anybody without special technical knowledge  New technologies and services to improve the consumption of broadcasts will be developed only if the broadcasters' investments therein are adequately protected  Broadcasters need effective protection against any unauthorized retransmission of their broadcasts, i.e. via any platform, and be it simultaneously, deferred, or only partly

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Thank you
Lieven Vermaele