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75 Active EBU members from 56 countries 45 Associate members around the world 470 TV channels and 904 Radio channels more than 200 million TV households and 600 million viewers every week more than 60 million people visit EBU members web services every day
EBU TECHNICAL
EBU TECHNICAL
Lieven Vermaele
Director EBU TECHNICAL European Broadcasting Union
Innovation
Innovation happens
In devices (mobile phones, PDA, i-pod, PC, ) In networks (broadband, 3G, DVB-H, ) In services (on demand, interactive, breaking news, podcast ) Competitive markets New economic models New content, concepts and advertising models New (alternative) players or bring them together
Innovation creates
New offer or a better deal (service, price) for the consumer important changes in our eco-systems/value chain an (r)evolution and cannot be stopped
Innovation causes
As long as you are in control of new (techn) implementations, you can control the (r)evolution (teletext, digital radio, CD) Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband)
EBU TECHNICAL
- your reference in media technology and innovation
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Traditional organisations
more control
more services
Broadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platforms
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Mobile context
Personal context
Shared context
intentional use: Lean forward, brief/surprise me (inter)activity: high screen: medium rich multimedia and interactive content mainly for personal (deeper) usage
intentional use: wallpaper, lean backward, surprise me interactivity: easy, simple, low screen: large, HDTV, home cinema (high quality) rich and multimedia content intented for shared usage
EBU TECHNICAL
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
SHARED
(lean backward)
MEDIA - CONTEXT
PERSONAL
(lean forward)
MOBILE
(on the move)
EBU TECHNICAL
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
SHARED
(lean backward)
MEDIA - CONTEXT
Media companies:
PERSONAL
(lean forward)
a integrated media service via one brand 5 media experience adapted/presented for every context
MOBILE
(on the move)
EBU TECHNICAL
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
SHARED
(lean backward)
MEDIA - CONTEXT
PERSONAL
(lean forward)
Media companies expected by tge public to be active on all platforms: Different services
MOBILE
(on the move)
Different networks
7
Different devices
EBU TECHNICAL
EBU TECHNICAL
EBU TECHNICAL
Traditional channel
Analogue cable/terr FM analogue Broadband DSL/Cable,
EBU TECHNICAL
From Towards
Multi-Channel
Analogue Cable FM analogue Broadband Cable Digital Cable ADSL/Broadband TV VDSL GPRS UMTS/3G DAB Satellite,
Multi-purpose devices
TV Radio GSM Game Cons
Others: PDA,
Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be accessible continuously and via interoperable devices.
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BroadbandARD linear IPTV and IP Radio DSLhead end Multicast WWW + Unicast
EBU TECHNICAL
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cablehead end
IPTV
IPTV
IP Radio
Broadband-Internet Voice-phone
12
13
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Source: www.openiptvforum.org
CE-centric
Media Center PC for the living room Media Center Software
Integrated
Philips NetTV
+
Desktop PC Windows Media Extender
Dedicated-device approach
Apple TV
Vudu
TiVo
Game consoles
+ Television focused + Managed Service - Closed system - Limited offer - Monthly subscription charge
Xbox 360
PS3
+ Easy experience + Cost effective +/- (semi-) open system EBU TECHNICAL
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EBU TECHNICAL - 2008, Technology and Innovation WDR Novemberyour reference in media technology and innovation Management
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16
EBU TECHNICAL
17
P2P illegal usage Music was my first love ... but others follow
EBU TECHNICAL
EBU TECHNICAL
EBU TECHNICAL
EBU TECHNICAL
more performant systems arrive in the home professional tools enter and can be run at home
EBU TECHNICAL
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EBU TECHNICAL
Conclusions
Today, unlawful copying and redistribution of broadcasts can be done more easier by anybody without special technical knowledge New technologies and services to improve the consumption of broadcasts will be developed only if the broadcasters' investments therein are adequately protected Broadcasters need effective protection against any unauthorized retransmission of their broadcasts, i.e. via any platform, and be it simultaneously, deferred, or only partly
EBU TECHNICAL
EBU TECHNICAL
Thank you
Lieven Vermaele