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Oracle E-Business Suite Release 12.1- Positioning Oracle iStore


Robert Carini Sr. Principal Product Manager

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Purpose:
This document provides an overview of features and enhancements included in Oracle E-Business Suite Release 12.1. It is intended solely to help you assess the business benefits of upgrading your existing Oracle Products to Release 12.1, or implementing completely new Oracle developed products, and planning your I.T. Projects.

Disclaimer:
This document in any form, software or printed matter, contains proprietary information that is the exclusive property of Oracle. Your access to and use of this confidential material is subject to the terms and conditions of your Oracle Software License and Service Agreement or other applicable contract with Oracle, with which you agree to comply. This document and information contained herein may not be disclosed, copied, reproduced or distributed to anyone outside Oracle without Oracles prior written consent. This document is not part of your license agreement nor can it be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. This document is for informational purposes only and is intended solely to assist you in planning for the implementation and upgrade of the product features described. This is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality are always at Oracles sole discretion. This document is not considered part of the applicable program documentation. Due to the nature of the product architecture, it may not be possible to safely include all features described in this document without risking significant destabilization of the code.

Agenda
Objectives Value Proposition New and Enhanced Functionality
 Functionality Overview  Business Values  Functionality Details [Refer to Functional TOI]  Benefits Summary

Customers Implementations Internal Resources Key Takeaways

Agenda
Know Why You are Watching Objectives Value Proposition New and Enhanced Functionality
 Functionality Overview  Business Values  Functionality Details [Refer to Functional TOI]  Benefits Summary

Customer Implementations Internal Resources Key Takeaways

Objectives
What is in it for your CUSTOMERS

iStore is the E-Business solution for creating a global webbased sales channel for consumers and businesses.

iStore provides a personalized and dynamic shopping experience to increase customer satisfaction and retention.

iStore offers an extensible framework for tailoring and deploying scalable, attractive storefronts.

Objectives
What is in it for your CUSTOMERS

Reduced Cost of Sales by delivering a complete eCommerce self service solution as a sales channel Increased Customer Satisfaction and Retention through a personalized and dynamic shopping experience Integrated Suite of Capabilities to deliver an end-to-end eCommerce offering Lowered Cost of Deployment using out-of-the box features and templates

Agenda
Objectives Know What You are Positioning Value Proposition New and Enhanced Functionality
 Functionality Overview  Business Values  Functionality Details [Refer to Functional TOI]  Benefits Summary

Customer Implementations Internal Resources Key Takeaways

Oracle iStore
Value Proposition
1

With todays economic downturn, iStore reduces the cost of sales by delivering a complete eCommerce self service solution.

iStore features to provide an integrated, highly configurable suite of capabilities to deliver an end-to-end eCommerce offering.

iStore can be deployed rapidly, and at a lower implementation cost with out-of-the box features and templates.

Oracle iStore
Value Proposition
1

With todays economic downturn, iStore reduces the cost of sales by delivering a complete eCommerce self service solution. Reduce Sales Costs

iStore features to provide an integrated, highly configurable suite of capabilities to deliver an end-to-end eCommerce offering.

iStore can be deployed rapidly, and at a lower implementation cost with out-of-the box features and templates.

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Oracle iStore
Value Proposition
1

With todays economic downturn, iStore reduces the cost of sales by delivering a complete eCommerce self service solution. Reduce Sales Costs

iStore features to provide an integrated, highly configurable suite of capabilities to deliver an end-to-end eCommerce offering. Leverage Pre-Built Integrations

iStore can be deployed rapidly, and at a lower implementation cost with out-of-the box features and templates.

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Oracle iStore
Value Proposition
1

With todays economic downturn, iStore reduces the cost of sales by delivering a complete eCommerce self service solution. Reduce Sales Costs

iStore features to provide an integrated, highly configurable suite of capabilities to deliver an end-to-end eCommerce offering. Leverage Pre-Built Integrations

iStore can be deployed rapidly, and at a lower implementation cost with out-of-the box features and templates. Rapid Deployment with Out-of-the-Box Capabilities
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Agenda
Objectives Value Proposition New and Enhanced Functionality
 Functionality Overview  Business Values  Functionality Details [Refer to Functional TOI]  Benefits Summary

Customer Implementations Internal Resources Key Takeaways

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Release R12 Oracle iStore


New and Enhanced Functionality B2B and B2C User Experience

Enhance the checkout process with streamlined navigation Reduce the ordering steps using Express Checkout

User Administration and Registration



Single Sign-on and optional auto-generation of passwords Auto assignment of iStore user Roles and Responsibilities

Install Base and Asset Tracking



Allow for reconfiguration of purchased products Reconfiguration via the shopping cart with one time and recurring prices

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Release R12 Oracle iStore


New and Enhanced Functionality (continued) Web Analytics

Captures key metrics in order to understand and analyze on-line visitor interactions and customer purchasing behavior

Oracle 11g Support

Certification on Oracle 11g Database Platform

Pre-Built Application Integration



Configurator, Pricing, Sales, Marketing, iSupport, Order Management 3rd Party System Integration and Oracle iProcurement

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New & Enhanced Functionality B2B and B2C User Experience Overview

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B2B and B2C User Experience


Enhanced Shopping Process

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B2B and B2C User Experience


Enhanced Shopping Process
List of actions that can be performed from the shopping cart, such as save and share cart or assign pricing agreement

Pricing hyperlink directs user to popup windows with price and discounts details

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B2B and B2C User Experience


Enhanced Shopping Process
List of actions that can be performed from the shopping cart, such as save and share cart or assign pricing agreement

Pricing hyperlink directs user to popup windows with price and discounts details

Promotion code highlighted at the bottom of the cart

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B2B and B2C User Experience


Enhanced Shopping Process
List of actions that can be performed from the shopping cart, such as save and share cart or assign pricing agreement

Pricing hyperlink directs user to popup windows with price and discounts details

Promotion code highlighted at the bottom of the cart Items related to the shopping cart content

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B2B and B2C User Experience


Streamlined Checkout Process
Header Information

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B2B and B2C User Experience


Streamlined Checkout Process
Header Information Line Information

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New & Enhanced Functionality User Administration and Registration Functional Overview

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User Administration and Registration


Autogenerate Password
New Profile: IBE: Autogenerate Password = Yes

iStore optionally can automatically generate dynamic user passwords

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User Administration and Registration


Auto Assign Roles & Responsibilities

iStore will automatically assign default roles & responsibilities

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New & Enhanced Functionality Install Base and Asset Tracking Overview

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Install Base and Asset Tracking


Reconfigure Existing Purchases
Users can Reconfigure the Service from Shopping Cart prior to placing an order

Cart Total displaying recurring charges with periodicity (Pay Later)

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Install Base and Asset Tracking


Reconfigure Existing Purchases
Users can Reconfigure the Service from Shopping Cart prior to placing an order

Cart Total displaying recurring charges with periodicity (Pay Later)

Cart Total displaying Amount due with Order (Pay Now)

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New & Enhanced Functionality Web Analytics Functional Overview

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iStore Web Analytics Platform


Web Channel Business Issues Business managers need actionable tools to answer tough website questions on adoption and ROI such as:
Which sources bring the most customers, orders and revenue? What is my conversion funnel? What navigational paths lead to most conversions? Is my on-line channel profitable? Does my online channel have usability issues slowing down the adoption? How are my summary traffic statistics (visitors, pages, visits, etc) changing over time?

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iStore Web Analytics Platform


Web Channel Business Solutions With Web Analytics, customers are able to analyze and optimize their on-line initiatives to drive customer interactions (profitably)
Site Adoption Monitor and analyze site activity to improve site adoption Capture meaningful business events Usability Assessment Analyze users behavior and feedback to improve site usability Planning Measure and predict the profitability of on-line initiatives

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Market Leading Web Analytics Platform


Greater Business Insight
Timely, accurate, relevant insights for B2B and B2C

Out-of-the-box with iStore Personalized dashboards and


reports at a glance:
- Referrals & revenue contribution by partner - Visitor conversion - Web Product Interest - Unassisted vs. assisted orders - Browsing patterns

Leverage Daily Business


Intelligence framework

Actionable information on savings


and incremental revenue opportunities

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New & Enhanced Functionality Oracle 11g Support Functional Overview

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Oracle 11g Support


Upgrade Compatibility Oracle Database 11g, building on Oracle's unique ability to deliver Grid Computing, gives Oracle customers the agility to respond faster to changing business conditions, gain competitive advantage through technology innovation, and reduce costs. iStore has been certified on Oracle 11g in 12.1
Uptake of JDBC in 11g Oracle Database

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New & Enhanced Functionality Pre-Built Application Integration Functional Overview

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Pre-Built Application Integration


Additional Solutions Trading Community Architecture Advanced Pricing Advanced Supply Chain Bills of Material Configurator Content Manager Contracts Install Base iSupport Marketing Order Management Partner Management Payments iProcurement Quoting Sales Web Analytics

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Pre-Built iStore Integrations Trading Community Architecture


Oracle iStore leverages the Trading Community Architecture (TCA) data model for storing data pertaining to customers for both the Business-to-Business (B2B) and Business-toConsumer (B2C) scenarios. The Oracle Trading Community Architecture (TCA) data model is a proven, scalable, and flexible data model widely recognized by industry analysts as the best-in-class customer model. Currently used by thousands of companies as the foundation of their E-Business Suite implementations, the TCA model crosses industries, geographies, and business models, enabling companies to define a master customer representation that supports the superset of customer information collected across their enterprise.
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Pre-Built iStore Integrations Advanced Pricing


Oracle iStore uses Advanced Pricing to set up customer discounts, sourcing rules, pricing qualifiers, and pricing modifiers to deliver accurate pricing to customers. Pricing accuracy eliminates returns and customer issues Rapid pricing change capabilities enable quick response to changing conditions Flexible pricing formulas enable optimization of revenues from marketing programs Dynamic pricing and discounting enables unique treatment of products, regions and customer classes to maximize revenues

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Pre-Built iStore Integrations Advanced Supply Chain


Integration with Oracle Advanced Supply Chain (Global ATP Server) allows customers to check on-hand quantities directly within iStore before placing orders. Available To Promise (ATP) is done real time.

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Pre-Built iStore Integrations Bills of Material


Oracle Bills of Material integration enables customers to set-up and offer configurable items, model bundles, and items with standard warranties for sales in iStore. From the customer perspective, the model bundle consists of the Oracle Inventory model item and the items listed on the option class bills within Oracle Bills of Material.

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Pre-Built iStore Integrations Configurator


Oracle Configurator integration enables the selling of complex products through solution based modeling of customer configured products Configurator seamlessly integrates with iStore and provides guided selling through a rules based engine where the user is offered a list of choices or sequential questions to create a hierarchical list of items to view and purchase.

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Pre-Built iStore Integrations Content Manager


Oracle iStore uses Content Manager, which is a central repository that manages folders, versions, approvals, and translations, and enables an organization to collaboratively work on content with associated workflows. Provides centralized administration for managing media (graphics, icons, corporate logos, schematics, etc.) The Content Repository allows customers to view and upload the actual files that provide the content for the store front and specialty site pages.

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Pre-Built iStore Integrations Contracts


iStore integration with Oracle Contracts allows sales agents and others involved in the sales cycle to create short- or long-term customer contracts. These contracts include terms and conditions (T&Cs) for use in Web-based stores, Oracle Quoting, and other Oracle E-Business Suite applications.

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Pre-Built iStore Integrations Install Base


iStore integration with Oracle Install Base allows customers to maintain a repository of purchase information, including purchase date, product attributes, and applicable service agreements. Implementers can set Oracle Installed Base defaulting rules using the Oracle Order Management defaulting rules engine; in particular, users may write their own defaulting conditions to populate the Order Management dependent attributes that are passed to Install Base.

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Pre-Built iStore Integrations iSupport


iStore integration with Oracle iSupport provides selfservice service request submission, order details views, return for credit authorizations, knowledge management, Install Base access, and user forums. iStore users have an integrated, unified Support dashboard available directly from the storefront in order to assist with purchases and lower customer support costs.

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Pre-Built iStore Integrations Marketing


iStore integration with Oracle Marketing enables an organizations marketing team to create and maintain products; define, execute, and manage marketing campaigns; and to track user events. Oracle Marketing can also be used to track campaign source codes and offer (promotion) source codes, and display special offers based on the storefront user.

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Pre-Built iStore Integrations Order Management


Supplied integration with the Oracle Order Management Suite's powerful combination of order processing tools provide a complete range of order management and fulfillment functions which include: Instant order transmission and fulfillment through OM Shipping and shipment tracking capabilities through Oracle Shipping Online automated payment processing Order cancellation abilities and order returns Order tracking

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Pre-Built iStore Integrations Partner Management


Oracle iStore site and user management integration allows implementers to create Oracle Partner Management partner sites and support partner functionalities, utilizing the Oracle iStore Customer Application as the entry point for partner registration and partner program enrollments.

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Pre-Built iStore Integrations Payments


Oracle iStore integrates with Payments and supports multiple payment options. Credit card CVV codes and statement addresses can also be validated to reduce transaction fraud. Oracle iStore allows customers to configure several payment types for their storefront sites. Each site can use different payment types.

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Pre-Built iStore Integrations iProcurement (and 3rd Party)


Oracle iStore provides inbound integration with 3rd Party Procurement Systems as well as Oracle iProcurement. The procurement user punches-out to an iStore site which supports a branded site with personalized catalogs and pricing. Supports configuration for complex / high margin products Support for cXML Industry Standard protocol Enables a smooth transition from the procurement application to the iStore site

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Pre-Built iStore Integrations Quoting


Integration with Oracle Quoting enable for accurate, timely and collaborative quotes that can be published to Oracle iStore web specialty sites and to capture shopping carts as quotes when iStore users request Sales Assistance. Quotes can also be pushed out to registered iStore users.

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Pre-Built iStore Integrations Sales


Integration with Oracle Sales and Oracle TeleSales allows sales professionals to import sales leads from Oracle iStore orders and expired shopping carts. With Oracle Sales, assisted selling can also be performed by the sales channel through quotes. Oracle Workflow is used to send e-mail notifications and confirmations to customers and sales representatives.

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Pre-Built iStore Integrations Web Analytics


Web Analytics integration allows customers to track and reports key metrics on the activity with their store fronts. Browsing patterns that are captured include: Visits Visitors Page Views Inquiries Carts Orders Registrations Web Referrals

Oracle iStore ships with Web Analytics free of charge.

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Pre-Built iStore Application Integrations Summary Mandatory Dependencies

Note: Based on Oracle E-Business Suite Applications Global Price List - February 13, 2009 - Component Pricing E-

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Pre-Built iStore Application Integrations Summary Whats Included

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Pre-Built iStore Application Integrations Summary Whats Not Included

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New & Enhanced Functionality Pre-Built Application Integration Procurement Example

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Integration with other Applications


Procurement Example
Integration with iProcurement or 3rd Party Procurement Systems
Order through any procurement system Business Vision - Seamless user experience World Computers
- Punch out to iStore - Personalized branding, pricing, and catalog - PurchaseSeamless Integration configurable product

Industry standard support


Procurement cXML User - OAG XML Procurement Site iStore Branded Site

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Integration with other Applications


Procurement Example
Integration with iProcurement or 3rd Party Procurement Systems
Order through any procurement system Business Vision - Seamless user experience World Computers
- Punch out to iStore - Personalized branding, pricing, and catalog - PurchaseSeamless Integration configurable product

Improve top line Customer satisfaction

Industry standard support


Procurement cXML User - OAG XML Procurement Site iStore Branded Site

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Integration with other Applications


Procurement Example
Integration with iProcurement or 3rd Party Procurement Systems
Order through any procurement system Procurement Business Vision - sends System Seamless user experience World Computers

buyer-toPunch out to iStore iStore - Personalized branding, pricing, and catalog - PurchaseSeamless Integration configurable product

Improve top Buyer creates line the purchase Customer satisfaction


requisition through the Procurement System from the iStore selected items

Industry standard support Buyer adds items to their cart Procurement cXML User - OAG XML
Procurement Buyer performs Site checkout process iStore iStore sends Buyer back to Branded Site the Procurement Application

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Procurement Punchout Flow


User selects iStore & Catalog to purchase from
User chooses the iStore Supplier Store

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Procurement Punchout Flow


User selects iStore & Catalog to purchase from
User chooses the iStore Supplier Store

User chooses a iStore Catalog

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Procurement Punchout Flow


Transfer over to iStore
Customized Menus for Procurement Users punching out to iStore

Customized Menus for Procurement Users punching out to iStore

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Procurement Punchout Flow


Transfer over to iStore
Customized Menus for Procurement Users punching out to iStore

Customized Menus for Procurement Users punching out to iStore

User selects the product to purchase

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Procurement Punchout Flow


Review Purchase & Checkout from iStore

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Procurement Punchout Flow


Review Purchase & Checkout from iStore

Checkout & Return back to Procurement

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Procurement Punchout Flow


Control returns back to the calling Procurement Application

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Procurement Punchout Flow


User processes the requisition in the Procurement Application
Control returns back to the calling Procurement Application

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Procurement Integration
Business Needs & Market Drivers
Features
Integration with 3rd Party Procurement Systems Supports Configuration for complex products Support for cXML Industry Standard

Pain Point
Procurement system
users unable to experience rich, updated and accurate catalogs

R12.1 Provides
Provides inbound Integrate with 3rd Party Procurement Systems

Benefit
 Reuse existing iStore site  Built in integration for existing EBS
customers

Procurement
systems having to support highly configured items Configuration for complex products

 Additional Revenue  Sell more complex products  Increase revenue from existing IT
investment

Need more than one


system to support B2B transactions Support for cXML

 Industry standard  Cost Savings  Maintain one sell side system for B2B
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Customer Implementations

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iStore Customers
Span Many Industry Segments

High Tech

Communications

Retail

Services

Manufacturing

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Customers Leveraging iStore R12 Successful Implementations


Cisco Systems went live on iStore R12 last year. Cisco Systems, designs, manufactures, and sells Internet Protocol-based networking and other products relating to the communications and information technology industry worldwide. Cisco offers their storefront to B2B users & Partners.

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Customers Leveraging iStore R12 Successful Implementations


Cisco Systems went live on iStore R12 last year. Cisco Systems, designs, manufactures, and sells Internet Protocol-based networking and other products relating to the communications and information technology industry worldwide. Cisco offers their storefront to B2B users & Partners. Headquartered in Cincinnati, Ohio, Clopay is the nation's largest manufacturer of residential garage door systems and a leading brand name among consumers and home builders alike. Clopay is an R12 Oracle On-Demand customer that sells via their dealer channel.

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Customers Leveraging iStore R12 Successful Implementations


Cisco Systems went live on iStore R12 last year. Cisco Systems, designs, manufactures, and sells Internet Protocol-based networking and other products relating to the communications and information technology industry worldwide. Cisco offers their storefront to B2B users & Partners. Headquartered in Cincinnati, Ohio, Clopay is the nation's largest manufacturer of residential garage door systems and a leading brand name among consumers and home builders alike. Clopay is an R12 Oracle On-Demand customer that sells via their dealer channel. Founded in 1906, Leviton has become a leading North American producer of electrical and electronic products. Leviton utilizes iStore as a B2B and B2C on-line sales channel, taking advantage of the full preintegration from E-Business Suite.

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Customers Leveraging iStore R12 Successful Implementations


Cisco Systems went live on iStore R12 last year. Cisco Systems, designs, manufactures, and sells Internet Protocol-based networking and other products relating to the communications and information technology industry worldwide. Cisco offers their storefront to B2B users & Partners. Headquartered in Cincinnati, Ohio, Clopay is the nation's largest manufacturer of residential garage door systems and a leading brand name among consumers and home builders alike. Clopay is an R12 Oracle On-Demand customer that sells via their dealer channel. Founded in 1906, Leviton has become a leading North American producer of electrical and electronic products. Leviton utilizes iStore as a B2B and B2C on-line sales channel, taking advantage of the full preintegration from E-Business Suite. RAE Systems, founded in 1991, is a leader in delivering innovative sensor solutions to serve industrial, energy, environmental, and government safety markets worldwide. Using iStore for both B2B and B2C R12 implementation went live last year.
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Agenda
Objectives Value Proposition New and Enhanced Functionality
 Functionality Overview Business Values Functionality Details [Refer to Functional TOI] Benefits Summary

Customer Implementations Internal Resources Key Takeaways

Know Who to Contact

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Oracle iStore Internal Resources


Product Contacts

Internal Web Site Visit:


http://www-apps.us.oracle.com:1100/ibe
Customer Listing Links to Documentation Presentations Product Demos Implementing Customers White Papers Positioning & Selling iStore

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Agenda
Objectives Value Proposition New and Enhanced Functionality
 Functionality Overview Business Values Functionality Details [Refer to Functional TOI] Benefits Summary

Customer Implementations Internal Resources Key Takeaways

What we have covered

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Oracle iStore
Key Takeaways
Momentum Continuing
Focused Apps Unlimited EBS Organization Dedicated Development, PM and Strategy Teams Executing on our EBS install base strategy Majority of customers upgrading to latest release Comprehensive solution for automating Ordering, Sales and Service Extensive support for B2B / Partner and B2C Highly Integrated with E-Business Suite Market Leading Business Intelligence Platform

Differentiated Complete E-Commerce Solution

Continued Investment
Customer driven product enhancements Innovation to leverage next generation Fusion technology

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Oracle iStore Differentiators


Why Customers Choose Oracle E-Commerce
Comprehensive E-Commerce solution for automating marketing, sales and service Extensive support for B2B / Partners and B2C Customers Globalization Support (MLS and Multi-Currency) Robust and scalable architecture Leverage E-Business Suite
Advanced Pricing, Order Management, Inventory, Configurator, Marketing, Payments, Content Manager, iSupport, etc

Deployable in a modular fashion Available through Oracle On-Demand as a hosting option

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