Академический Документы
Профессиональный Документы
Культура Документы
Tomar
INTRODUCTION
Max Bupa Health Insurance Company Ltd. (Max Bupa) is a joint venture between Max India Limited and the UK based healthcare services expert, Bupa.
PRIVATIZATION CONTD
y Role of IRDA y More employment y More opportunity y More funds to the Govt. y More speeder and faster expansion
PRIVATIZATION CONTD
CHALLENGES
y Rising costs y Access to service in rural areas y Overuse of procedures and technology
Heart Beat
Family First
Family Floater
Overall Sum Insured Inpatient treatment Hospital Accommodation Pre and post hospitalization expenses All Day care procedures Child care benefits Maternity cover up to deliveries New born baby cover
Heart Beat Silver Heart Beat Policy Gold Policy Covered up to sum Covered up to insured sum insured Shared room Single private room Covered up to 20% of sum insured
Heart Beat Platinum Policy Covered up to sum insured Upgrade to next level Covered up to sum insured
Covered up to Rs 30000
Covered up to Rs 50000
Covered up to Rs 50000
Continued
..
Further benefits Organ transplant Covered up to sum insured Covered at actual costs in Network hospitals up to Sum Insured Covered upto 15000 Covered up to sum insured Covered at actual costs in Network hospitals up to Sum Insured Covered upto 50000 Covered up to sum insured Covered at actual costs in Network hospitals up to Sum Insured Covered upto 250000
Emergency ambulance
Domiciliary treatment
PRICE
y Pricing is very important in any insurance as
policyholders are attracted towards it more often. Max healthcare has some unique policies which is different from other companies. y For eg .. Heart Beat Policy
PLACE
y Mostly Insurance companies have offices at main
locations in cities and towns. But most of the customers buy insurance policies with the help of agents. Therefore place is important but other than place what is more important is wide distribution of policies through banks directly. It is known as Bancassurance.
Contd..
y Bancassurance is the term used to describe the
partnership or relationship between a bank and an insurance company whereby the insurance company uses the bank sales channel in order to sell insurance products.
PROMOTION
Press Release Electronic Media( TVC) Novelty Items Internet Brochure
Press Release Print Mumbai blasts, special team to support Back to Press Release Date: 7/14/2011 6:50:20 PM Max Bupa Health Insurance Company offers its sympathies to the families of all citizens affected by the multiple bomb blasts that occurred in Mumbai on 13th July, 2011. We wish to inform you that we have set up a special team to support all our members in this moment of crisis. If any of our members have been affected by this incident please reach out to the following: Mumbai Office Vaibhav Saxena : Zonal Operations Manager Contact number : 022-33019520 Mobile number - +91 7738451515 e-mail : vaibhav.saxena@maxbupa.com
Head Office Amit Bhatia Contact Centre Landline number (toll free) : 180030103333 E-mail : amit.bhatia@maxbupa.com
TVC
TVC
PEOPLE
y Integrity y Customer first y Boundaryless y Ownership y passion
PROCESS
y The client approaches the insurer through an agent
with a proposal containing his personal details, income details, medical history, products. y The proposal will go through various stages of approval and risk evaluation by the Central Processing Centre .
Contd..
y The client pays a premium at regular intervals. These
subsequent premiums are termed as renewal premiums. y During the term of the policy, the client can submit claims. The insurer makes payment against the claim after verification. y At the end of the term of the policy, the client gets the sum assured as part of the maturity benefit under health insurance policies.
PHYSICAL EVIDENCE
INCLUDES
y Facility design y Equipment Signage y Employee Dress y Tangibles y Statements y Operating in 190 countries