Ethic - is a set of moral principles Moral a concerned with goodness

or badness of human character or behaviour, or with the distinction between right and wrong. Ethical - relating to morals, esp. as concerning human conduct, Morally correct; honourable. Unethical Not ethical, esp. unscrupulous in business or professional conduct Ethics - a moral principle; rules of conduct

structure, responsibility and resources Written standards Due care Enforcement and discipline legal compliance and ethical track record strength of the companys reputation in the market place
Program

 culture

of ethics at the organization concerning widely accepted or unaccepted norms regarding ethical conduct on use of customer and employee personal info for company benefit

Restrictions

Google is engaged in more unauthorized tracking of consumers than any other company though they publicly claim to respect user privacy and to adequately disclose and inform consumers of what they are doing with their private information. Googles ethical track record marred by lawsuits based on patent and copyright infringement and federal trade commission lawsuits. Google ignored the most fundamental ethical principle of honesty when they declared their work was for the users (who pay google nothing) while they work as advertisers of companies (who do pay)

 Our

reputation as a company that our users can trust is our most valuable asset They claim ownership of peoples trust by use of the term asset thus the code begins as a guideline primarily to obtain the users trust, in order to better market themselves to meet their own ends.

 Googles

behaviour in the Internet advertising industry in 2007 proved to be anti competitive as once introduced to competition from yahoo, google sought a partnership to maintain its monopoly stature.

 Microsofts

business tactic to buy rights to emerging technologies by other organizations, as well as to introduce highly competitive products into a market prior to new releases of another company, portrays Microsoft as a corporate bully and hence reduces the likelihood of profitable innovation outside of Microsoft

 Microsofts

choice to obey local censorship laws in China during 2011 thought they could opt to leave proves their commitment to their own ethical codes to comply with the governing laws of their place of operation in and out of the US.

 Microsoft

has put into place measures to reduce carbon emissions and electricity consumption to reduce the power usage effectiveness by approximately 43% to improve environmental sustainability and reduce pollution through the operation of their Data Centres.

 Regulatory Openness,

Compliance

Honesty, and Respect in granting or obtaining reviews for products for the Environment and Anti-Corruption

Respect Bribery

 Compliance

with agreements and licences as they concerned with ThirdParty Software of Interest

Conflicts Software

Provisions: Microsoft does not engage in or tolerate the unauthorized copying, distribution, or use of computer software under any circumstances,

April 04, 2010 In an effort to address mounting criticism of the privacy issues surrounding Google Buzz, Google had to ask all Buzz users to confirm or change their privacy settings. Google admitted that they didnt get everything right, which had resulted in serious privacy tweaks within days of its launch. The updates were intended to prevent Buzz from connecting to Google Reader or Picasa Web Albums automatically which directly violated the users choice or option to protect their information from being shared publicly.

April 07, 2010 Google Books, although an admittedly noble project as Google has framed it, is also a long-suffering one. Attacked first by writers and publishers, the immense online library has now been the subject of a lawsuit brought by several professional photographers organizations. The suit relates to Googles illegal scanning of millions of books and other publications containing copyrighted images and displaying them to the public without regard to the rights of the visual creators. Google Books began as a secret project in 2002. Its goal was to digitally scan and publish searchable versions of every book in existence.

Google succeeded so much that Books begun to threaten the authors, publishers, photographers and illustrators, whose copyrighted work it gives out for free to online audiences. Five years ago, several authors, publishers and professional organizations filed a $125 million, class-action lawsuit against Google Books. After a long period of negotiation, during which Congress got involved, Google and the plaintiff groups reached a controversial settlement that would allow for parts of copyrighted books to remain online if the books were out of print. But visual artists were not included in this lawsuit and settlement, and the plaintiff groups in this new suit say they intend to bring not only Google Books but also Google Image Search under scrutiny.

Oracle announced August 12, 2010, that it has filed suit against Google for alleged patent and copyright infringement. The suit concerns intellectual property related to the Java programming language, which Oracle purchased through its acquisition of Sun Microsystems. In a press release, Oracle spokeswoman Karen Tillman said, In developing Android, Google knowingly, directly and repeatedly infringed Oracles Java-related intellectual property. Googles Android competes with Oracle Americas Java as an operating system software platform for cellular telephones and other mobile devices. Google has been aware of Suns patent portfolio, including the patents at issue, since the middle of this decade, Google also hired former Sun Java engineers. This shows clear signs of Google violation of patented material while infringing on trade secrecy policy when they hired former Sun Java engineers.