Phase 1:

DISCOVERY
Impact
Intensification
Map
 Food/water/air
Family
Friends
Sex Partner
Occupation

CONSUMER Guitar
Facebook

Computer
Ipod
Internet
Cellphone
 Instinct
Survival
Need
Fulfillment
Food/water/air
Realization
Family Social being
Friends
Pleasure
Sex Partner
Occupation Education
Narcisism
Development
CONSUMER Guitar
Facebook
Recognition
Connectivity
Computer
Music Ipod
Internet Dependency
Apple Cellphone
Information

Go-to object Communication

 Mammal
Adaptation

Support Evolution
Instinct
Survival
Community Purpose
Need
Fulfillment
Food/water/air
Realization
Family Social being
Friends I want
Pleasure
Social animal Sex Partner
Occupation Education
Narcisism
Vanity Development
CONSUMER Guitar
Facebook
Recognition
Connectivity
Computer
Ipod Alienation
User-experience Music
Internet Dependency
Apple Cellphone
User-based Information
Intelligence
Go-to object Communication
Self sufficiency
Curiosity
Anxiety
Social being
Isolation
 Change
Evolution Freedom

Quality of life
Mammal Independence
Adaptation

Nurture Support Evolution

Instinct
Survival
Community Purpose
Need
Procreation
Fulfillment Meaning
Food/water/air
Realization
Family Social being
Friends I want
Family Pleasure
Social animal Sex Partner Secondary needs
Occupation Education
Narcisism
Vanity Development
Insecurity CONSUMER Guitar
Facebook Philosophy
Recognition
Competition Connectivity
Computer
Ipod Alienation
User-experience Music
Internet Dependency
Individualism Cellphone Information
Apple
User-based Information Overload
Intelligence
Go-to object Communication
Independence
Self sufficiency Exploration
Curiosity
Anxiety
Social being
Eagerness Isolation Feedback

Reaching out
Sharing experiences
 Superior being
Meaning of life
The unknown
Change
What`s next Evolution Freedom

Personal journey
Quality of life
Mammal Independence
Adaptation
Preservation
Nurture Support Evolution
Relevance of life
Instinct
Survival
Community Purpose
Need
Procreation Answers
Fulfillment Meaning
Food/water/air
Reproduction Realization
Family Social being
Friends Status
Family I want
Pleasure
Social animal Sex Partner Secondary needs
Destiny Occupation Education
Narcisism
Vanity Development
Insecurity CONSUMER Guitar
Facebook Philosophy
Recognition
Competition Connectivity
Computer
Satisfaction Ipod Alienation
User-experience Music Ignorance
Internet Dependency
Individualism Cellphone Information
Apple
User-based Information Overload
Foresight Intelligence
Go-to object Communication
Independence
Self sufficiency Exploration
Curiosity
Anxiety
Social being
Selfishness
Eagerness Isolation Feedback
Danger
Reaching out
Sense of belonging Sharing experiences Echo chambers

Hope
Future
Dreams
Disruption
Amplification
Map
Market
Maximization
Map
 Improve
Interact
DESIRE

ECONOMY
Bars Education
Online
Communities
 Enjoy
Please

Be Pleased Improve
Interact
DESIRE

ECONOMY
Bars Education
Online
Erotic Communities Altruistic
Sex Services
 Transcend

Enjoy
Please Nurture
Be Pleased Improve
Interact
Survive DESIRE

Humane
ECONOMY Society
Bars Education
Security Online
Erotic Communities Altruistic
Sex Services
Adoption
YouTube
 Evolve
Change
Transcend
Move on
Enjoy
Please Nurture
Hope
Be Pleased Improve
Interact
Survive DESIRE

Humane
Beauty ECONOMY Society
Bars Education
Security Online
Erotic Communities Altruistic
Gyms Genetic
Sex Services
Research
Adoption
“Healthy” YouTube
Foods

Social Movements
 Be relevant

Evolve
Change
Transcend
Move on
Enjoy
Please Nurture Reproduce
Hope
Be Pleased Improve
Attract
Interact
Survive DESIRE

Humane
Beauty ECONOMY Society
Bars Education
Security Online
Advertising Erotic Communities Altruistic
Contraceptives
Gyms Genetic
Sex Services
Research
Adoption
“Healthy” YouTube
Foods
Facebook Social Movements
 Biomapping

Behaviours San Francisco emotional map

Emotional self-regulation
The Emotion Machine
Emotional intelligence

Behaviour
Modification Behaviour Contract

EMOTION strategies

Interactive pictures

Social Intelligence Prosthetic

Emotional
Social intelligence Facial Expression Reader
Emotional Advertising device
The Hug Shirt Social Intelligence Prosthetic
Technologies
Social Network Visualization

Biometric sensor watch

 Histrionic communication pheromones
signals
Behaviours Visual Strategies Symbolic behaviour

ADD
Parental Communication-Assertivity Autism
Sexual behaviour
Hand gestures Sign language sociology

COMMUNICATION
Car to Car communication
Business Instant messaging

Mobile technology
Data Communication
Proximity communication

Technologies Point of Purchase

communication
Insights
 Products and experiences that

dematerialize social
interaction will enable you to
connect to a larger network
(currently limited by wireless
internet connections)

Dematerialization of social
interaction
 Cellphones are no longer just that.
They have become a “go-to object”;
atransitional device
that is the bridge between “me” and
“world”.

The GO-TO object

 The current trend of sharing life
through your eyes (Facebook, Flickr,
YouTube) is only the early
manifestation of our desire to
expose ourselves to the world. This
sharing of
desire includes the
emotions, sensations,
feelings and states of
mind.

Sharing Experiences
 Technology is headed towards
portability and the facilitation of
connectivity. Our virtual self (Me on
the Internet) desires to be
informed by our
physical self and updated
accordingly

Portable, connected and able

 In the terms of Kim Vicente,
technology needs to be developed
for humans, not for its own sake.
This will eventually include the
read and respond
ability to
to our mood, feelings,
emotions and states of
mind.

Human-Tech
 Infinite knowledge,
available whenever we
want it. Future technology will
hold this information, interpret it
and react upon that interpretation

Knowledge Utopia