India's largest fast moving consumer goods company with 100 factories across india.

In 1931, first indian subsidiary, hindustan vanaspati manufacturing company, followed by lever brothers india limited (1933) and united traders limited (1935). Hul formed in November 1956; The anglo-dutch company unilever owns a majority stake in hindustan unilever limited. One of the country's largest exporters and recognised as a golden super star trading house The mission add vitality to life.

 Work to create a better future every day. Help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Inspire people to take small everyday actions that can add up to a big difference for the world. Develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.

CONTRIBUTION TO DIFFERENT SECTORS

2.2%

7.3%

16.2%

HOME & PERSONAL CARE FOODS 74.3% EXPORTS OTHERS(CHEMICALS,WATER)

MARKET CAPITALISATION AS PER BSE Dec 2008

LEADERSHIP
HUL Has Produced Many Business Leaders. y HUL's leadership-building potential. y AWARDS.
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SWOT Analysis
Strengths:
Strong brand portfolio, price quantity & variety. Innovative Aspects. Presence of Established distribution networks in both urban and rural areas. Solid Base of the company. Corporate Social Responsibility(CSR)

Weaknesses:
"Me-too" products which illegally mimic the labels and brands of the

established brands. Strong Competitors & availability of substitute products. Low exports levels. High price of some products. High Advertising Costs.

SWOT Opportunities: Analysis

Large domestic market over a billion populations . Untapped rural market. Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers. Export potential and tax & duty benefits for setting exports units.

Threats:
Tax and regulatory structure. Mimic of brands Removal of import restrictions resulting in replacing of domestic brands. Temporary Slowdown in Economy can have an impact on FMCG Industry.

MARKETING STRATEGIES OF HUL FOR URBAN INDIA

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Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss. Focuses on short supply chain for distribution. To meet the every needs of people everywhere. Also uses Direct selling channel(HUN), franchisee to reach everyone e.g. Aviance, Ayush.

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Build segments & market for the future where Unilever has strong expertise.

MARKETING STRATEGIES OF HUL FOR RURAL INDIA.

For long term benefits, HUL started Project Streamline in 1997. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers. Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

CONCLUSION
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Hindustan Unilever ltd. Is a leading FMCG company in India and from last three consecutive years has shown accelerated growth in FMCG portfolio. Customers in India are also spending more in FMCG as their standard of living is growing. HUL has placed itself successfully in the position of market leader in FMCG products. Though there was some downfall in sales and profit of the company in the beginning of this decade but after that HUL has shown considerable rise in both sales and profit.The future of the company is also looking bright as FMCG market in India is still expanding and so we can safely conclude that HUL will be able to secure its number one position in FMCG product. HUL has also started project SHAKTI that has provided it direct reach to rural market. This may be considered a revolutionary step since the urban market is reaching its saturation level and there is a huge scope exploring rural market. This will also be helpful not only increasing its market share but also fight competition.

Thank you